Online Political Communication How to Use the Web to Build Consensus and Boost Participation
Başlık:
Online Political Communication How to Use the Web to Build Consensus and Boost Participation
Yazar:
Giansante, Gianluca. author.
ISBN:
9783319176178
Yazar:
Fiziksel Niteleme:
XV, 188 p. 28 illus., 20 illus. in color. online resource.
İçindekiler:
Foreword -- 1 Introduction -- 2 How Politics Change on the Web -- 3 Building an Online Communication Strategy -- 4 Online Communication Tools -- 5 Producing Content That Creates Participation and Consensus.
Özet:
This book provides research findings and practical information on online communication strategies in politics. Based on communication research and real-world political-campaign experience, the author examines how to use the Web and social media to create public visibility, build trust and consensus, and boost political participation. It offers a useful guide for practitioners working in the political arena, as well as for those managing communication projects in institutions or companies.
Ek Kurum Yazar:
Elektronik Erişim:
http://dx.doi.org/10.1007/978-3-319-17617-8