Asian Brand Strategy (Revised and Updated) Building and Sustaining Strong Global Brands in Asia
Başlık:
Asian Brand Strategy (Revised and Updated) Building and Sustaining Strong Global Brands in Asia
Yazar:
Roll, Martin. author.
ISBN:
9781137359179
Yazar:
Fiziksel Niteleme:
XX, 335 p. online resource.
Özet:
This second edition of the bestselling Asian Brand Strategy takes a look at how Asian brands continue to gain share-of-voice and share-of-market. Featuring a user-friendly strategic model, new research, and case studies, this book provides a framework for understanding Asian branding strategies and Asian brands.
Ek Kurum Yazar:
Elektronik Erişim:
http://dx.doi.org/10.1057/9781137359179