Marketing for hospitality and tourism/ Kotler, Philip.

Marketing and managing tourism destinations/ Morrison, Alastair M.

Social Media Marketing in Tourism and Hospitality Minazzi, Roberta. author.

Tourism Management, Marketing, and Development Performance, Strategies, and Sustainability /

Tourism Marketing for Developing Countries Battling Stereotypes and Crises in Asia, Africa and the

Tourism -- Marketing.

Nature-Based Tourism in Mallorca’s Natural Areas The Benefits of Tourism for Natural Areas / Wolter

This book focuses on the role of e-consumers and e-marketing in the era of new tourism. It addresses themes such as the tourism "prosumer" at work, the evolution of tourism services, the collaboration and co-creation, as well as the e-complaint behavior of e-consumers in tourism. It also discusses topics such as mobile marketing, gamification as a marketing communication tool, the impact of social media on tourism consumers, and the use of e-loyalty programs in the accommodation sector. Students taking e-marketing and market research courses in tourism can use this work as a source book for the principles of new marketing management. e-Consumers in the Era of New Tourism serves as a helpful resource for practitioners, as well as researchers and students of e-marketing.

Tourism Management.

Information and Communication Technologies in Tourism 2015 Proceedings of the International

Cultural Tourism in a Digital Era First International Conference IACuDiT, Athens, 2014 / Katsoni

Encyclopedia of Tourism Jafari, Jafar. editor.