The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs, news releases, & viral marketing to reach buyers directly

The Reputation Economy Understanding Knowledge Work in Digital Society

Rediscovering the Essentiality of Marketing Proceedings of the 2015 Academy of Marketing Science (AMS) World Marketing Congress

Successful Social Media and Ecommerce Strategies in the Wine Industry

Brand Hate Navigating Consumer Negativity in the Digital World

Black Swan Start-ups Understanding the Rise of Successful Technology Business in Unlikely Places

Information and Communication Technologies in Tourism 2016 Proceedings of the International Conference in Bilbao, Spain, February 2-5, 2016

User-Generated Content and its Impact on Branding How Users and Communities Create and Manage Brands in Social Media

Social Media Marketing in Tourism and Hospitality

Social Media for Scientific Institutions How to Attract Young Academics by Using Social Media as a Marketing Tool

Managing Negative Word-of-Mouth on Social Media Platforms The Effect of Hotel Management Responses on Observers’ Purchase Intention

Selected Essays on Corporate Reputation and Social Media Collection of Empirical Evidence