Differentiate or die : survival in our era of killer competition

Duyular ve marka : 5 duyuyla güçlü markalar yaratmak = Brand sense : build powerful brands through touch, taste, smell, sight, and sound

Designing brand identity : an essential guide for the whole branding team

Brands and branding

Branding and product design : an integrated perspective

How brands become icons : the principles of cultural branding

Rekabetçi başarı : markalaşma nasıl değer katar?

Bir marka adı yaratmak

Küresel marka : dünya pazarında kalıcı marka değeri yaratma ve geliştirme yöntemleri

Kellogg on branding : the marketing faculty of the Kellogg School of Management

Marka şehir

Advanced brand management : managing brands in a changing world