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Sawatani, Yuriko. editor.
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Serviceology / Sawatani, Yuriko. editor.
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Maeno, Takashi. editor.
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Sawatani, Yuriko. editor.
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Kwan, Stephen K. editor.
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Sawatani, Yuriko. editor.
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Kijima, Kyoichi. editor.
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Lasse Mitronen) -- Ch10 Service R&D Program Design Aiming at Service Innovation (Yuriko Sawatani and