1. Introduction; Julie Emontspool and Ian Woodward -- Part I: The Cosmopolitan Concept: Definition, Uses and Challenges -- 2. Conceptualizing the field: Consuming the Other, Marketing Difference; Ian Woodward and Julie Emontspool -- 3. On decomposing the ‘thick’ and the ‘thin’ for measuring cosmopolitanism in multicultural marketplaces: why unpacking the foreign and global aspects of cosmopolitanism matters; Eva Kipnis -- 4. Aesthetic-cultural cosmopolitanism: a new kind of “good taste” among French youth; Vincenzo Cicchelli and Sylvie Octobre -- Part II: Cosmopolitan Spaces -- 5. Global Brands and cosmopolitanism: building cosmopolitan attitudes through global consumers in Sao Paulo; Viviane Riegel -- 6. Cosmopolitanism and its sociomaterial construction in the servicescape; Bernardo Figueiredo, Jonathan Bean and Hanne Pico Larsen -- 7. Cosmopolitan and non-cosmopolitan surfaces; Eduardo de la Fuente -- Part III: Ethics for a Global Humanity -- 8. Becoming morally cosmopolitan: the interplay of inner-outer moral commitments in the marketplace; Pilar Rojas Gaviria -- 9. ‘Festivals implicate others’: framing cosmopolitan encounters at a European festival; Dario Verderame -- 10. Buying the nation and beyond: discursive dilemmas in debates around cosmopolitan consumption; Farida Fozdar -- Part IV: Concluding Perspectives -- 11. Will consumer cosmopolitanism save the world? Should it?; Dannie Kjeldgaard -- 12. Hopelessly adrift? Cosmopolitanism, global citizenship and moral commitment; Zlatko Skrbis.