This book constitutes the refereed conference proceedings of the 7th Annual Privacy Forum, APF 2019, held in Rome, Italy, in June 2019. The 11 revised full papers were carefully reviewed and selected from 49 submissions. The papers present original work on the themes of data protection and privacy and their repercussions on technology, business, government, law, society, policy and law enforcement bridging the gap between research, business models, and policy. They are organized in topical sections on transparency, users' rights, risk assessment, and applications.