The Executor of Integrated Marketing Communications Strategy: Marcom Manager’s Working Model
tarafından
Shin, Kwang-Yong. author.
Başlık
:
The Executor of Integrated Marketing Communications Strategy: Marcom Manager’s Working Model
Yazar
:
Shin, Kwang-Yong. author.
ISBN
:
9783642380914
Yazar
:
Shin, Kwang-Yong. author.
Fiziksel Niteleme
:
XII, 148 p. 30 illus. online resource.
Seri
:
SpringerBriefs in Business,
İçindekiler
:
Introduction -- Organization -- Implementation -- Marcom Manager’s Work: Communication Category -- The Working Model of Marcom Manager.
Özet
:
The book mainly addresses the following aspects: First, it systematically introduces the domestic and foreign research results, pointing out the key elements of the basic theory of IMC, according to a company’s present situation and the practice of IMC strategy. Second, according to the different characteristics of each organization, it provides various IMC organization structures, such as linear structure Model l, a virtual network and centralized type that focuses on individual interest, external types of the IMC organizational structures Model, etc., and suggestions for further study are also presented.
Konu Başlığı
:
Economics.
Marketing.
Economics/Management Science.
Business/Management Science, general.
Ek Kurum Yazar
:
SpringerLink (Online service)
Elektronik Erişim
:
Materyal Türü | Barkod | Yer Numarası | Durumu/İade Tarihi |
---|
Electronic Book | 2669-1001 | HF5410 -5417.5 | Springer E-Book Collection |