Strategic International Management Text and Cases
tarafından
 
Morschett, Dirk. author.

Başlık
Strategic International Management Text and Cases

Yazar
Morschett, Dirk. author.

ISBN
9783658078843

Yazar
Morschett, Dirk. author.

Edisyon
3rd ed. 2015.

Fiziksel Niteleme
XIV, 561 p. 122 illus. online resource.

İçindekiler
Introduction to Strategic International Management -- The External Environment -- International Coordination -- Foreign Operation Modes -- Selected Value Chain Activities -- Selected International Business Functions.

Özet
A compact overview of the most relevant concepts and developments in International Management. The various strategy concepts of internationally active companies and their implementation in practice are the core of this book. The authors describe the particularities of international value chain activities and management functions and offer a thorough understanding of how Production & Sourcing, Research & Development, Marketing, Human Resource Management and Controlling have to be designed in an international company and what models are available to understand those activities in an international context. In 23 lessons, a comprehensive overview of all key issues is given. Each lesson is accompanied by a case study from an international company to facilitate the understanding of all important factors involved in strategic international management. In this third edition, all chapters have been updated, all case studies revised, new chapters and recent data were integrated. Contents Introduction to Strategic International Management The External Environment International Coordination Foreign Operation Modes Selected Value Chain Activities Selected International Business Functions The Authors Dirk Morschett is Professor of International Management at the University of Fribourg, Switzerland. Hanna Schramm-Klein is Professor of Marketing at the University of Siegen, Germany. Joachim Zentes is Professor of Management and Marketing at the Saarland University, Germany.  .

Konu Başlığı
Business.
 
Management science.
 
Management.
 
Leadership.
 
Business and Management.
 
Business Strategy/Leadership.
 
Business and Management, general.

Yazar Ek Girişi
Schramm-Klein, Hanna.
 
Zentes, Joachim.

Ek Kurum Yazar
SpringerLink (Online service)

Elektronik Erişim
http://dx.doi.org/10.1007/978-3-658-07884-3


Materyal TürüBarkodYer NumarasıDurumu/İade Tarihi
Electronic Book24301-1001HD28 -70Springer E-Book Collection