Innovation and Product Management A Holistic and Practical Approach to Uncertainty Reduction
tarafından
Gaubinger, Kurt. author.
Başlık
:
Innovation and Product Management A Holistic and Practical Approach to Uncertainty Reduction
Yazar
:
Gaubinger, Kurt. author.
ISBN
:
9783642543760
Yazar
:
Gaubinger, Kurt. author.
Fiziksel Niteleme
:
XVI, 327 p. 199 illus. online resource.
Seri
:
Springer Texts in Business and Economics,
İçindekiler
:
Part I: Fundamentals of Innovation and Product Management -- Part II: Process of Innovation and Product Management -- Part III: Innovation and Product Management -- Broadening the Topic.
Özet
:
Marketplace complexity and dynamics create an environment that increases the uncertainty of innovation activities . In this context systematic management of innovation and product management are increasingly important for company success. This book presents the fundamentals of innovation and product management and introduces the reader to a holistic process model with particular focus on innovation and uncertainty. This integrated consideration of innovation management and product innovation within an interdisciplinary approach represents a unique characteristic of this book. The book is designed to address the needs of managers who want a practical but well-researched guide to innovation and product management. Graduate and advanced undergraduate students would also find the chapters in this book particularly useful.
Konu Başlığı
:
Business.
Marketing.
Management.
Industrial management.
Production management.
Business and Management.
Innovation/Technology Management.
Operations Management.
Yazar Ek Girişi
:
Rabl, Michael.
Swan, Scott.
Werani, Thomas.
Ek Kurum Yazar
:
SpringerLink (Online service)
Elektronik Erişim
:
Materyal Türü | Barkod | Yer Numarası | Durumu/İade Tarihi |
---|
Electronic Book | 23993-1001 | HD28 -70 | Springer E-Book Collection |