Online Political Communication How to Use the Web to Build Consensus and Boost Participation
tarafından
Giansante, Gianluca. author.
Başlık
:
Online Political Communication How to Use the Web to Build Consensus and Boost Participation
Yazar
:
Giansante, Gianluca. author.
ISBN
:
9783319176178
Yazar
:
Giansante, Gianluca. author.
Fiziksel Niteleme
:
XV, 188 p. 28 illus., 20 illus. in color. online resource.
İçindekiler
:
Foreword -- 1 Introduction -- 2 How Politics Change on the Web -- 3 Building an Online Communication Strategy -- 4 Online Communication Tools -- 5 Producing Content That Creates Participation and Consensus.
Özet
:
This book provides research findings and practical information on online communication strategies in politics. Based on communication research and real-world political-campaign experience, the author examines how to use the Web and social media to create public visibility, build trust and consensus, and boost political participation. It offers a useful guide for practitioners working in the political arena, as well as for those managing communication projects in institutions or companies.
Konu Başlığı
:
Political science.
Public relations.
Political communication.
Communication.
Sociology.
Mass media.
Political Science and International Relations.
Communication Studies.
Corporate Communication/Public Relations.
Media Research.
Ek Kurum Yazar
:
SpringerLink (Online service)
Elektronik Erişim
:
Materyal Türü | Barkod | Yer Numarası | Durumu/İade Tarihi |
---|
Electronic Book | 22717-1001 | JA85 -85.2 | Springer E-Book Collection |