This book provides a descriptive analysis of the social interaction transpiring in what the author has conceptualized as the “the hyper-mediated marketplace of sports narratives.” It examines the social structures and processes that make sports-talk radio such a vibrant societal milieu, and seeks to identify the essential sociological dynamics that make all that endless chatter so vital to listeners. A qualitative, descriptive analytical focus on this remarkable platform—where people come together to interact insistently, colorfully, and often with stunning ferocity—highlights key processes by which human communicators construct meaning.