Media and Metamedia Management
tarafından
Freire, Francisco Campos. editor.
Başlık
:
Media and Metamedia Management
Yazar
:
Freire, Francisco Campos. editor.
ISBN
:
9783319460680
Edisyon
:
1st ed. 2017.
Fiziksel Niteleme
:
XXXV, 515 p. 54 illus. online resource.
Seri
:
Advances in Intelligent Systems and Computing, 503
İçindekiler
:
Introduction -- New Media in The Digital Era -- Journalism and Cyber journalism.-Audiovisual Sector And Media Economy -- Corporate And Institutional Communication -- Marketing Advertising And Tourism -- The Internet And Social Networks -- New Media And Metamedia -- Education Science And Cultural Identity.
Özet
:
Media and Metamedia Management has contributions from seven prestigious experts, who offer their expertise and the view from their vantage point on communication, journalism, advertising, audiovisual, and corporate, political, and digital communication, paying special attention to the role of new technologies, the Internet and social networks, also from an ethics and legal dimension. A total of 118 authors belonging to 31 universities from Spain, Portugal, England and Ecuador have contributed to this book edited, coordinated and introduced by professors Francisco Campos-Freire and Xosé López-García, from the University of Santiago de Compostela, José Rúas-Araújo, from the University of Vigo, and Valentín A. Martínez-Fernández, from the University of A Coruña. Readers may also enjoy 66 articles, grouped into diverse chapters, on Journalism and cyberjournalism, audiovisual sector and media economy, corporate and institutional communication, and new media and metamedia.
Konu Başlığı
:
Engineering.
Artificial intelligence.
Telecommunication.
Printing.
Computational Intelligence. http://scigraph.springernature.com/things/product-market-codes/T11014
Artificial Intelligence. http://scigraph.springernature.com/things/product-market-codes/I21000
Communications Engineering, Networks. http://scigraph.springernature.com/things/product-market-codes/T24035
Printing and Publishing. http://scigraph.springernature.com/things/product-market-codes/421000
Yazar Ek Girişi
:
Freire, Francisco Campos.
Rúas Araújo, Xosé.
Martínez Fernández, Valentín Alejandro.
García, Xosé López.
Ek Kurum Yazar
:
SpringerLink (Online service)
Elektronik Erişim
:
Materyal Türü | Barkod | Yer Numarası | Durumu/İade Tarihi |
---|
Electronic Book | 225569-1001 | Q342 | Springer E-Book Collection |