Digital Marketplaces Unleashed
tarafından
Linnhoff-Popien, Claudia. editor.
Başlık
:
Digital Marketplaces Unleashed
Yazar
:
Linnhoff-Popien, Claudia. editor.
ISBN
:
9783662492758
Edisyon
:
1st ed. 2018.
Fiziksel Niteleme
:
XXXIII, 935 p. 153 illus. in color. online resource.
İçindekiler
:
Introduction -- Virtual and Online Marketplaces -- Financial Marketplaces -- Mobile Payment -- Trading, Travel, and Airports -- Knowledge and Marketplaces -- Big data and Data Analytics -- Marketplaces and Car Environments -- Cyber Security -- Corporate Social Business.
Özet
:
This collection of different views on how digitalization is influencing various industrial sectors addresses essential topics like big data and analytics, fintech and insuretech, cloud and mobility technologies, disruption and entrepreneurship. The technological advances of the 21st century have been massively impacted by the digital upheaval: there is no future without digitalization. The sale of products and services has left the classical point of sale and now takes place on a variety of channels. Whether in the automotive industry, travel and traffic, in cities, or the financial industry – newly designed ecosystems are being created everywhere; data is being generated and analyzed in real time; and companies are competing for mobile access channels to customers in order to gain knowledge about their individual contexts and preferences. In turn, customers can now publicly share their opinions, experiences and knowledge as User Generated Content, allowing them to impact the market and empowering them to build or destroy trust.
Konu Başlığı
:
Software engineering.
Market research.
Globalization.
Computer science.
Special Purpose and Application-Based Systems. http://scigraph.springernature.com/things/product-market-codes/I13030
Information Systems Applications (incl. Internet). http://scigraph.springernature.com/things/product-market-codes/I18040
e-Commerce/e-business. http://scigraph.springernature.com/things/product-market-codes/I26000
Market Research/Competitive Intelligence. http://scigraph.springernature.com/things/product-market-codes/513030
Emerging Markets/Globalization. http://scigraph.springernature.com/things/product-market-codes/525010
Computer Applications. http://scigraph.springernature.com/things/product-market-codes/I23001
Yazar Ek Girişi
:
Linnhoff-Popien, Claudia.
Schneider, Ralf.
Zaddach, Michael.
Ek Kurum Yazar
:
SpringerLink (Online service)
Elektronik Erişim
:
Materyal Türü | Barkod | Yer Numarası | Durumu/İade Tarihi |
---|
Electronic Book | 224610-1001 | TK7874.6 | Springer E-Book Collection |