The Sustainable Global Marketplace Proceedings of the 2011 Academy of Marketing Science (AMS) Annual Conference
tarafından
Dato-on, Mary Conway. editor.
Başlık
:
The Sustainable Global Marketplace Proceedings of the 2011 Academy of Marketing Science (AMS) Annual Conference
Yazar
:
Dato-on, Mary Conway. editor.
ISBN
:
9783319108735
Fiziksel Niteleme
:
LXI, 503 p. online resource.
Seri
:
Developments in Marketing Science: Proceedings of the Academy of Marketing Science
Özet
:
Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science. This volume includes the full proceedings from the 2011 Academy of Marketing Science (AMS) Annual Conference held in Coral Gables, Florida, entitled The Sustainable Global Marketplace.
Konu Başlığı
:
Business.
Marketing.
Leadership.
Sales management.
Business and Management.
Business Strategy/Leadership.
Sales/Distribution.
Yazar Ek Girişi
:
Dato-on, Mary Conway.
Ek Kurum Yazar
:
SpringerLink (Online service)
Elektronik Erişim
:
Materyal Türü | Barkod | Yer Numarası | Durumu/İade Tarihi |
---|
Electronic Book | 21597-1001 | HF5410 -5417.5 | Springer E-Book Collection |