Product Variety in Automotive Industry Understanding Niche Markets in America
tarafından
Guerzoni, Marco. author.
Başlık
:
Product Variety in Automotive Industry Understanding Niche Markets in America
Yazar
:
Guerzoni, Marco. author.
ISBN
:
9783319019079
Yazar
:
Guerzoni, Marco. author.
Fiziksel Niteleme
:
XI, 63 p. 1 illus. online resource.
Seri
:
SpringerBriefs in Business,
İçindekiler
:
Introduction -- Chapter 1: Variety in the Automobile Industry -- Chapter2: The Economics of Variety -- Chapter3: Empirical Analysis -- Conclusion.
Özet
:
This book is about the history of product variety in the US automotive industry from the black Ford-T to hot-rodders and easy-riders up to latest trends. It focuses on the dual structure of automotive industry in the United States: on one hand, relatively few and large companies producing cars that apparently achieve a degree of market power through product differentiation, and on the other hand, a relatively small niche market with distinct and smaller producers offering specialty equipment to enhance the performance, appearance, and handling of vehicles. The book presents novel results from an in-depth study with implications for both economic theory and the management of product variety.
Konu Başlığı
:
Business.
Market research.
Management.
Industrial management.
Production management.
Automotive engineering.
Industrial organization.
Business and Management.
Innovation/Technology Management.
Market Research/Competitive Intelligence.
Operations Management.
Ek Kurum Yazar
:
SpringerLink (Online service)
Elektronik Erişim
:
Materyal Türü | Barkod | Yer Numarası | Durumu/İade Tarihi |
---|
Electronic Book | 20145-1001 | HD28 -70 | Springer E-Book Collection |