Driving Demand Transforming B2B Marketing to Meet the Needs of the Modern Buyer
tarafından
Hidalgo, Carlos. author.
Başlık
:
Driving Demand Transforming B2B Marketing to Meet the Needs of the Modern Buyer
Yazar
:
Hidalgo, Carlos. author.
ISBN
:
9781137526809
Yazar
:
Hidalgo, Carlos. author.
Fiziksel Niteleme
:
XVI, 204 p. online resource.
Özet
:
Carlos Hidalgo provides a clear roadmap and framework on how B2B organizations can implement change management and transform their Demand Generation. Case studies and excerpts from B2B marketing practitioners and ANNUITAS clients who have transformed their organizations and how they accomplished this change are incorporated throughout the book.
Konu Başlığı
:
Business.
Marketing.
Market research.
Management.
Organization.
Planning.
Sales management.
Economics.
Management science.
Business and Management.
Market Research/Competitive Intelligence.
Sales/Distribution.
Economics, general.
Ek Kurum Yazar
:
SpringerLink (Online service)
Elektronik Erişim
:
| Materyal Türü | Barkod | Yer Numarası | Durumu/İade Tarihi |
|---|
| Electronic Book | 19390-1001 | HD28 -HD70 | Springer E-Book Collection |