Asian Brand Strategy (Revised and Updated) Building and Sustaining Strong Global Brands in Asia
tarafından
Roll, Martin. author.
Başlık
:
Asian Brand Strategy (Revised and Updated) Building and Sustaining Strong Global Brands in Asia
Yazar
:
Roll, Martin. author.
ISBN
:
9781137359179
Yazar
:
Roll, Martin. author.
Fiziksel Niteleme
:
XX, 335 p. online resource.
Özet
:
This second edition of the bestselling Asian Brand Strategy takes a look at how Asian brands continue to gain share-of-voice and share-of-market. Featuring a user-friendly strategic model, new research, and case studies, this book provides a framework for understanding Asian branding strategies and Asian brands.
Konu Başlığı
:
Business.
Marketing.
Leadership.
International business enterprises.
International economics.
Asia -- Economic conditions.
Business and Management.
Business Strategy/Leadership.
Asian Economics.
International Business.
Ek Kurum Yazar
:
SpringerLink (Online service)
Elektronik Erişim
:
| Materyal Türü | Barkod | Yer Numarası | Durumu/İade Tarihi |
|---|
| Electronic Book | 19283-1001 | HD28 -70 | Springer E-Book Collection |