e-Consumers in the Era of New Tourism
tarafından
Sezgin, Erkan. editor.
Başlık
:
e-Consumers in the Era of New Tourism
Yazar
:
Sezgin, Erkan. editor.
ISBN
:
9789811000874
Edisyon
:
1st ed. 2016.
Fiziksel Niteleme
:
X, 139 p. 17 illus., 5 illus. in color. online resource.
Seri
:
Managing the Asian Century,
İçindekiler
:
Chapter 1: An Introduction to Consumer Metamorphosis in the Digital Age -- Chapter 2: Mobile Communication and Applications in Tourism -- Chapter 3: Usage of E-loyalty Programs in Hospitality Industry -- Chapter 4: New Toy of Marketing Communication in Tourism: Gamification -- Chapter 5: The Symbolic Representation of Tourism Destinations: A Semiotic Analysis -- Chapter 6: Customer Decision on Hotel Booking via Mobile Phone Applications: A Case Study of Luxury Hotels in Bangkok -- Chapter 7: MoViT: A 3D Mobile Virtual Tour App of Panguil River Eco-Park -- Chapter 8: Marketing for new tourism perceived by East-Asian e-consumers. .
Özet
:
This book focuses on the role of e-consumers and e-marketing in the era of new tourism. It addresses themes such as the tourism "prosumer" at work, the evolution of tourism services, the collaboration and co-creation, as well as the e-complaint behavior of e-consumers in tourism. It also discusses topics such as mobile marketing, gamification as a marketing communication tool, the impact of social media on tourism consumers, and the use of e-loyalty programs in the accommodation sector. Students taking e-marketing and market research courses in tourism can use this work as a source book for the principles of new marketing management. e-Consumers in the Era of New Tourism serves as a helpful resource for practitioners, as well as researchers and students of e-marketing.
Konu Başlığı
:
Business.
Marketing.
E-business.
Electronic commerce.
E-commerce.
Tourism.
Management.
Business and Management.
Tourism Management.
e-Business/e-Commerce.
Yazar Ek Girişi
:
Sezgin, Erkan.
Ek Kurum Yazar
:
SpringerLink (Online service)
Elektronik Erişim
:
Materyal Türü | Barkod | Yer Numarası | Durumu/İade Tarihi |
---|
Electronic Book | 18968-1001 | G149 -180 | Springer E-Book Collection |