Business Project Management and Marketing Mastering Business Markets
tarafından
Kleinaltenkamp, Michael. editor.
Başlık
:
Business Project Management and Marketing Mastering Business Markets
Yazar
:
Kleinaltenkamp, Michael. editor.
ISBN
:
9783662485071
Edisyon
:
1st ed. 2016.
Fiziksel Niteleme
:
VII, 399 p. 142 illus., 1 illus. in color. online resource.
Seri
:
Springer Texts in Business and Economics,
İçindekiler
:
Order Management -- Inquiry Evaluation and Proposal Preparation -- Pricing and Revenue Planning in the Project Business -- Order Financing and Financial Engineering -- Contract Management -- Negotiation Management -- Project Management -- Project Cooperation.
Özet
:
Marketing and implementing large-volume orders and major projects calls for specific types of expertise. This textbook deals with all of the management tasks involved: order management, inquiry evaluation and proposal preparation, pricing and revenue planning, order financing and financial engineering, contract management, negotiation management, project management, and finally project cooperation. Adopting a cross-sector perspective, it examines both traditional manufacturing industries and business-to-business services. All contributions are presented in an accessible style, making the book well-suited as both a managerial textbook and valuable practical guide. .
Konu Başlığı
:
Business.
Accounting.
Bookkeeping.
Marketing.
Project management.
Organization.
Planning.
Business and Management.
Accounting/Auditing.
Yazar Ek Girişi
:
Kleinaltenkamp, Michael.
Plinke, Wulff.
Geiger, Ingmar.
Ek Kurum Yazar
:
SpringerLink (Online service)
Elektronik Erişim
:
Materyal Türü | Barkod | Yer Numarası | Durumu/İade Tarihi |
---|
Electronic Book | 18597-1001 | HF5410 -5417.5 | Springer E-Book Collection |