Entrepreneurship, Business and Economics - Vol. 1 Proceedings of the 15th Eurasia Business and Economics Society Conference
tarafından
 
Bilgin, Mehmet Huseyin. editor.

Başlık
Entrepreneurship, Business and Economics - Vol. 1 Proceedings of the 15th Eurasia Business and Economics Society Conference

Yazar
Bilgin, Mehmet Huseyin. editor.

ISBN
9783319275703

Edisyon
1st ed. 2016.

Fiziksel Niteleme
XVI, 588 p. 120 illus., 48 illus. in color. online resource.

Seri
Eurasian Studies in Business and Economics, 3/1

İçindekiler
Entrepreneurship and Small and Medium-sized Enterprises -- Human Resources -- Management -- Marketing and Tourism.

Özet
This volume of Eurasian Studies in Business and Economics focuses on latest results from entrepreneurship and SME research, Human Resources, along with a focus on the Tourism industry. The first part deals with topics ranging from entrepreneurial intentions, social entrepreneurship and technological entrepreneurship to EU policies such as the 7th Framework program. Bridging the themes, the second part on Human Resources and General Management deals with human capital issues, labor force education, employer branding and aligning HR practices to knowledge management outcomes. The third part in particular concentrates on the tourism industry in exploring innovative marketing strategies, WEB 2.0 Challenges, tourism product innovation, and success in international markets.

Konu Başlığı
Business.
 
Marketing.
 
Entrepreneurship.
 
Personnel management.
 
Tourism.
 
Management.
 
Business and Management.
 
Human Resource Management.
 
Tourism Management.

Yazar Ek Girişi
Bilgin, Mehmet Huseyin.
 
Danis, Hakan.

Ek Kurum Yazar
SpringerLink (Online service)

Elektronik Erişim
http://dx.doi.org/10.1007/978-3-319-27570-3


Materyal TürüBarkodYer NumarasıDurumu/İade Tarihi
Electronic Book17175-1001HB615Springer E-Book Collection