The Reputable Firm How Digitalization of Communication Is Revolutionizing Reputation Management
tarafından
Aula, Pekka. author.
Başlık
:
The Reputable Firm How Digitalization of Communication Is Revolutionizing Reputation Management
Yazar
:
Aula, Pekka. author.
ISBN
:
9783319220086
Yazar
:
Aula, Pekka. author.
Fiziksel Niteleme
:
XII, 214 p. 26 illus., 6 illus. in color. online resource.
Seri
:
Management for Professionals,
İçindekiler
:
Reputation -- Digital Revolution of Communication -- Towards an Accountable Firm -- The Power of Corporate Purpose -- Extended Culture -- Stakeholders Revised -- Risk of Risks -- Evidence-Based Reputation Management -- The Reputable Firm.
Özet
:
This book revisits the concept of reputation, bringing it up to date with the era of social media and demonstrating the significance of a good reputation for making sustainable business. Using an easy-to-follow approach, the authors present all key aspects business leaders should know about reputation in the age of the communication revolution, and clearly demonstrate how a good reputation can be a company’s permit to do business, its raison d’être, and a guarantor of trust.
Konu Başlığı
:
Business.
Industrial management.
Leadership.
Communication.
Business and Management.
Business Strategy/Leadership.
Communication Studies.
Media Management.
Yazar Ek Girişi
:
Heinonen, Jouni.
Ek Kurum Yazar
:
SpringerLink (Online service)
Elektronik Erişim
:
Materyal Türü | Barkod | Yer Numarası | Durumu/İade Tarihi |
---|
Electronic Book | 16744-1001 | HD28 -70 | Springer E-Book Collection |