Customer Value Generation in Banking The Zurich Model of Customer-Centricity
tarafından
Auge-Dickhut, Stefanie. author.
Başlık
:
Customer Value Generation in Banking The Zurich Model of Customer-Centricity
Yazar
:
Auge-Dickhut, Stefanie. author.
ISBN
:
9783319199382
Yazar
:
Auge-Dickhut, Stefanie. author.
Fiziksel Niteleme
:
XXII, 195 p. 53 illus., 35 illus. in color. online resource.
Seri
:
Management for Professionals,
İçindekiler
:
New Rules: The Drivers of Future-Viable Banking -- From Classic Business Models to a Customer-Centred Banking Architecture -- Change: The Path to a Future-Viable Bank Architecture (With a Significant Contribution by Charlotte Götz) -- Guidelines for Future-Viable Business Models.
Özet
:
The banking sector is undergoing a process of fundamental transformation – mainly due to the challenges of digitalization, insistent customers, regulation and a volatile economic environment. This book provides an in-depth understanding of the underlying logic of 21st century’s banking environment and helps to develop a roadmap for the successful transformation of contemporary business models. The authors introduce the ‘Zurich model for a customer-centric banking architecture’ enabling the reader to develop a sustainable business model which copes with the challenges of this information age. They identify customer behavior traps in such an environment; introduce adequate strategic instruments and cornerstones for providing added value through financial services, and provide core factors for conducting a successful transformation process.
Konu Başlığı
:
Finance.
Corporate governance.
Organization.
Planning.
Finance, general.
Yazar Ek Girişi
:
Koye, Bernhard.
Liebetrau, Axel.
Ek Kurum Yazar
:
SpringerLink (Online service)
Elektronik Erişim
:
Materyal Türü | Barkod | Yer Numarası | Durumu/İade Tarihi |
---|
Electronic Book | 16624-1001 | HG1 -HG9999 | Springer E-Book Collection |