Green Marketing: A Case Study of the Sub-Industry in Turkey
tarafından
Kirgiz, Ayca Can. author.
Başlık
:
Green Marketing: A Case Study of the Sub-Industry in Turkey
Yazar
:
Kirgiz, Ayca Can. author.
ISBN
:
9781137535894
Yazar
:
Kirgiz, Ayca Can. author.
Fiziksel Niteleme
:
XVIII, 153 p. online resource.
Özet
:
Green Marketing examines the concept of 'Green Marketing' using examples from Turkey and the rest of the world. The book examines Sa-ba Inc. as a case study which is among the pioneering enterprises in Turket's automative sub-industy and its green marketing strategies.
Konu Başlığı
:
Business.
Marketing.
Industrial management -- Environmental aspects.
International business enterprises.
Business ethics.
Environmental economics.
Business and Management.
International Business.
Corporate Environmental Management.
Sustainability Management.
Ek Kurum Yazar
:
SpringerLink (Online service)
Elektronik Erişim
:
| Materyal Türü | Barkod | Yer Numarası | Durumu/İade Tarihi |
|---|
| Electronic Book | 16087-1001 | HF5410 -5417.5 | Springer E-Book Collection |