When supply and demand do not meet -- How the content preferences of journalists and consumers diverge: the gap in the United States, Western Europe, and Latin America -- The difference that politics makes: the gap during a presidential election and a national government crisis -- New wine in old bottles: how storytelling matters in the gap between the supply and demand of online news -- Reading what's interesting, sharing what's bizarre or useful, and discussing what's controversial: gaps in various forms of interaction with online news -- The meaning of the gap for media and democracy.