Global electronic commerce : theory and case studies
tarafından
Westland, J. Christopher, author.
Başlık
:
Global electronic commerce : theory and case studies
Yazar
:
Westland, J. Christopher, author.
ISBN
:
9780262286015
Yazar
:
Westland, J. Christopher, author.
Fiziksel Niteleme
:
1 PDF (xi, 592 pages) : illustrations.
Özet
:
Over the past two decades, businesses in virtually every sector of the world economy have benefited from the technologies of electronic commerce--the automation of commercial transactions using computer and communications technologies. Electronic commerce has spurred far-reaching changes in business, on multiple fronts, using many technologies. This book provides a deep, practical understanding of these technologies and their use in e-commerce. Unlike other books on e-commerce, it does not concentrate solely on the Internet. Instead, it suggests that the Internet is only a bridge technology--attractive because of its low cost and global reach, but unattractive because of its slow speed and poor user interface.Each of the twelve chapters contains an overview of a current theory or practice followed by one or more business case studies. A combination of academic theory and case studies provides a comprehensive picture of how businesspeople use computers to revolutionize the selling and delivery of their products and services.
Konu Başlığı
:
Electronic commerce.
Tür
:
Electronic books.
Yazar Ek Girişi
:
Clark, Theodore H. K.
Ek Kurum Yazar
:
IEEE Xplore (Online Service),
MIT Press,
Elektronik Erişim
:
Materyal Türü | Barkod | Yer Numarası | Durumu/İade Tarihi |
---|
Electronic Book | 14619-1001 | HF5548.32 .W47 1999 EB | MIT Press |