Search Results for - Narrowed by: Marketing.SirsiDynix Enterprisehttps://catalog.tedu.edu.tr/client/tr_TR/defaulttr/defaulttr/qf$003dSUBJECT$002509Konu$002509Marketing.$002509Marketing.$0026ic$003dtrue$0026ps$003d300$0026isd$003dtrue?2024-09-25T04:53:03ZFoundations of marketingent://SD_ILS/0/SD_ILS:6415202024-09-25T04:53:03Z2024-09-25T04:53:03ZYazar Pride, William M.<br/>Format: Kitap<br/>Focus : şirketinizin geleceği buna bağlıent://SD_ILS/0/SD_ILS:4169312024-09-25T04:53:03Z2024-09-25T04:53:03ZYazar Ries, Al.<br/>Format: Kitap<br/>Alıcısı hazır : kendini pazarlayan ürün, hizmet ve iş fikirleri yaratmakent://SD_ILS/0/SD_ILS:4116692024-09-25T04:53:03Z2024-09-25T04:53:03ZYazar Bogusky, Alex.<br/>Format: Kitap<br/>Targeting Uplift An Introduction to Net Scoresent://SD_ILS/0/SD_ILS:4280622024-09-25T04:53:03Z2024-09-25T04:53:03ZYazar Michel, René. author.<br/><a href="https://doi.org/10.1007/978-3-030-22625-1">https://doi.org/10.1007/978-3-030-22625-1</a><br/>Format: Electronic Resources<br/>Business Development Customer-oriented Business Development for successful companiesent://SD_ILS/0/SD_ILS:4282482024-09-25T04:53:03Z2024-09-25T04:53:03ZYazar Kohne, Andreas. author.<br/><a href="https://doi.org/10.1007/978-3-658-24726-3">https://doi.org/10.1007/978-3-658-24726-3</a><br/>Format: Electronic Resources<br/>R For Marketing Research and Analyticsent://SD_ILS/0/SD_ILS:4292212024-09-25T04:53:03Z2024-09-25T04:53:03ZYazar Chapman, Chris. author.<br/><a href="https://doi.org/10.1007/978-3-030-14316-9">https://doi.org/10.1007/978-3-030-14316-9</a><br/>Format: Electronic Resources<br/>Psychological Ownership and Consumer Behaviorent://SD_ILS/0/SD_ILS:2248832024-09-25T04:53:03Z2024-09-25T04:53:03ZYazar Peck, Joann. editor.<br/><a href="https://doi.org/10.1007/978-3-319-77158-8">https://doi.org/10.1007/978-3-319-77158-8</a><br/>Format: Electronic Resources<br/>Entrepreneurial, Innovative and Sustainable Ecosystems Best Practices and Implications for Quality of Lifeent://SD_ILS/0/SD_ILS:2235272024-09-25T04:53:03Z2024-09-25T04:53:03ZYazar Leitão, João. editor.<br/><a href="https://doi.org/10.1007/978-3-319-71014-3">https://doi.org/10.1007/978-3-319-71014-3</a><br/>Format: Electronic Resources<br/>Design management : organisation and marketing perspectivesent://SD_ILS/0/SD_ILS:4176982024-09-25T04:53:03Z2024-09-25T04:53:03ZYazar Lalaounis, Sotiris T.<br/>Format: Kitap<br/>Principles of marketingent://SD_ILS/0/SD_ILS:4182512024-09-25T04:53:03Z2024-09-25T04:53:03ZYazar Kotler, Philip.<br/>Format: Kitap<br/>On birinci kalkınma planı (2019-2023) : internet girişimciliği çalışma grubuent://SD_ILS/0/SD_ILS:6542742024-09-25T04:53:03Z2024-09-25T04:53:03ZYazar Türkiye Cumhuriyeti Kalkınma Bakanlığı.<br/>Format: Kitap<br/>Hizmet pazarlaması : stratejik bir yaklaşımlaent://SD_ILS/0/SD_ILS:2148622024-09-25T04:53:03Z2024-09-25T04:53:03ZYazar Öz, Fuat.<br/>Format: Kitap<br/>Mor inek : farklılaşarak işinizi dönüştürünent://SD_ILS/0/SD_ILS:1863352024-09-25T04:53:03Z2024-09-25T04:53:03ZYazar Godin, Seth.<br/>Format: Kitap<br/>Reassessing the Relationship between Marketing and Public Relations New Perspectives from the Philosophy of Science and History of Thoughtent://SD_ILS/0/SD_ILS:2250072024-09-25T04:53:03Z2024-09-25T04:53:03ZYazar Dühring, Lisa. author.<br/><a href="https://doi.org/10.1007/978-3-658-18034-8">https://doi.org/10.1007/978-3-658-18034-8</a><br/>Format: Electronic Resources<br/>International Fragmentation Impacts and Prospects for Manufacturing, Marketing, Economy, and Growthent://SD_ILS/0/SD_ILS:178962024-09-25T04:53:03Z2024-09-25T04:53:03ZYazar Arora, Anshu Saxena. editor.<br/><a href="http://dx.doi.org/10.1007/978-3-319-33846-0">http://dx.doi.org/10.1007/978-3-319-33846-0</a><br/>Format: Electronic Resources<br/>Organised Retailing and Agri-Business Implications of New Supply Chains on the Indian Farm Economyent://SD_ILS/0/SD_ILS:187522024-09-25T04:53:03Z2024-09-25T04:53:03ZYazar Rao, N. Chandrasekhara. editor.<br/><a href="http://dx.doi.org/10.1007/978-81-322-2476-1">http://dx.doi.org/10.1007/978-81-322-2476-1</a><br/>Format: Electronic Resources<br/>Market Entry into the USA Why European Companies Fail and How to Succeedent://SD_ILS/0/SD_ILS:165432024-09-25T04:53:03Z2024-09-25T04:53:03ZYazar Drews, Ralf. author.<br/><a href="http://dx.doi.org/10.1007/978-3-319-17124-1">http://dx.doi.org/10.1007/978-3-319-17124-1</a><br/>Format: Electronic Resources<br/>The Quintessence of Strategic Management What You Really Need to Know to Survive in Businessent://SD_ILS/0/SD_ILS:185952024-09-25T04:53:03Z2024-09-25T04:53:03ZYazar Kotler, Philip. author.<br/><a href="http://dx.doi.org/10.1007/978-3-662-48490-6">http://dx.doi.org/10.1007/978-3-662-48490-6</a><br/>Format: Electronic Resources<br/>Mind Genomics A Guide to Data-Driven Marketing Strategyent://SD_ILS/0/SD_ILS:180262024-09-25T04:53:03Z2024-09-25T04:53:03ZYazar Milutinovic, Veljko. author.<br/><a href="http://dx.doi.org/10.1007/978-3-319-39733-7">http://dx.doi.org/10.1007/978-3-319-39733-7</a><br/>Format: Electronic Resources<br/>Business Project Management and Marketing Mastering Business Marketsent://SD_ILS/0/SD_ILS:185972024-09-25T04:53:03Z2024-09-25T04:53:03ZYazar Kleinaltenkamp, Michael. editor.<br/><a href="http://dx.doi.org/10.1007/978-3-662-48507-1">http://dx.doi.org/10.1007/978-3-662-48507-1</a><br/>Format: Electronic Resources<br/>e-Consumers in the Era of New Tourisment://SD_ILS/0/SD_ILS:189682024-09-25T04:53:03Z2024-09-25T04:53:03ZYazar Sezgin, Erkan. editor.<br/><a href="http://dx.doi.org/10.1007/978-981-10-0087-4">http://dx.doi.org/10.1007/978-981-10-0087-4</a><br/>Format: Electronic Resources<br/>Advances in Advertising Research (Vol. VI) The Digital, the Classic, the Subtle, and the Alternativeent://SD_ILS/0/SD_ILS:184392024-09-25T04:53:03Z2024-09-25T04:53:03ZYazar Verlegh, Peeter. editor.<br/><a href="http://dx.doi.org/10.1007/978-3-658-10558-7">http://dx.doi.org/10.1007/978-3-658-10558-7</a><br/>Format: Electronic Resources<br/>UX Redefined Winning and Keeping Customers with Enhanced Usability and User Experienceent://SD_ILS/0/SD_ILS:166752024-09-25T04:53:03Z2024-09-25T04:53:03ZYazar Robier, Johannes. author.<br/><a href="http://dx.doi.org/10.1007/978-3-319-21062-9">http://dx.doi.org/10.1007/978-3-319-21062-9</a><br/>Format: Electronic Resources<br/>Cultural Perspectives in a Global Marketplace Proceedings of the 2010 Cultural Perspectives in Marketing Conferenceent://SD_ILS/0/SD_ILS:165862024-09-25T04:53:03Z2024-09-25T04:53:03ZYazar Sharma, Dheeraj. editor.<br/><a href="http://dx.doi.org/10.1007/978-3-319-18696-2">http://dx.doi.org/10.1007/978-3-319-18696-2</a><br/>Format: Electronic Resources<br/>Proceedings of the 1st AAGBS International Conference on Business Management 2014 (AiCoBM 2014)ent://SD_ILS/0/SD_ILS:191902024-09-25T04:53:03Z2024-09-25T04:53:03ZYazar Pyeman, Jaafar. editor.<br/><a href="http://dx.doi.org/10.1007/978-981-287-426-9">http://dx.doi.org/10.1007/978-981-287-426-9</a><br/>Format: Electronic Resources<br/>Islamic Marketing Understanding the Socio-Economic, Cultural, and Politico-Legal Environmentent://SD_ILS/0/SD_ILS:177832024-09-25T04:53:03Z2024-09-25T04:53:03ZYazar Nestorović, Čedomir. author.<br/><a href="http://dx.doi.org/10.1007/978-3-319-32754-9">http://dx.doi.org/10.1007/978-3-319-32754-9</a><br/>Format: Electronic Resources<br/>Open Tourism Open Innovation, Crowdsourcing and Co-Creation Challenging the Tourism Industryent://SD_ILS/0/SD_ILS:184302024-09-25T04:53:03Z2024-09-25T04:53:03ZYazar Egger, Roman. editor.<br/><a href="http://dx.doi.org/10.1007/978-3-642-54089-9">http://dx.doi.org/10.1007/978-3-642-54089-9</a><br/>Format: Electronic Resources<br/>Making a Difference Through Marketing A Quest for Diverse Perspectivesent://SD_ILS/0/SD_ILS:190312024-09-25T04:53:03Z2024-09-25T04:53:03ZYazar Plewa, Carolin. editor.<br/><a href="http://dx.doi.org/10.1007/978-981-10-0464-3">http://dx.doi.org/10.1007/978-981-10-0464-3</a><br/>Format: Electronic Resources<br/>Revenue Management in Manufacturing State of the Art, Application and Profit Impact in the Process Industryent://SD_ILS/0/SD_ILS:174752024-09-25T04:53:03Z2024-09-25T04:53:03ZYazar Zatta, Danilo. author.<br/><a href="http://dx.doi.org/10.1007/978-3-319-30240-9">http://dx.doi.org/10.1007/978-3-319-30240-9</a><br/>Format: Electronic Resources<br/>The Drivers of Wearable Device Usage Practice and Perspectivesent://SD_ILS/0/SD_ILS:175032024-09-25T04:53:03Z2024-09-25T04:53:03ZYazar Ernst, Claus-Peter H. editor.<br/><a href="http://dx.doi.org/10.1007/978-3-319-30376-5">http://dx.doi.org/10.1007/978-3-319-30376-5</a><br/>Format: Electronic Resources<br/>Incompetency and Competency Training Improving Executive Skills in Sensemaking, Framing Issues, and Making Choicesent://SD_ILS/0/SD_ILS:179622024-09-25T04:53:03Z2024-09-25T04:53:03ZYazar Woodside, Arch. author.<br/><a href="http://dx.doi.org/10.1007/978-3-319-39108-3">http://dx.doi.org/10.1007/978-3-319-39108-3</a><br/>Format: Electronic Resources<br/>Global Marketing Strategy An Executive Digestent://SD_ILS/0/SD_ILS:170472024-09-25T04:53:03Z2024-09-25T04:53:03ZYazar Schlegelmilch, Bodo B. author.<br/><a href="http://dx.doi.org/10.1007/978-3-319-26279-6">http://dx.doi.org/10.1007/978-3-319-26279-6</a><br/>Format: Electronic Resources<br/>The Marketing Challenge for Industrial Companies Advanced Concepts and Practicesent://SD_ILS/0/SD_ILS:175332024-09-25T04:53:03Z2024-09-25T04:53:03ZYazar Saavedra, Claudio A. author.<br/><a href="http://dx.doi.org/10.1007/978-3-319-30610-0">http://dx.doi.org/10.1007/978-3-319-30610-0</a><br/>Format: Electronic Resources<br/>Proceedings of the 1979 Academy of Marketing Science (AMS) Annual Conferenceent://SD_ILS/0/SD_ILS:165412024-09-25T04:53:03Z2024-09-25T04:53:03ZYazar Gitlow, Howard S. editor.<br/><a href="http://dx.doi.org/10.1007/978-3-319-16934-7">http://dx.doi.org/10.1007/978-3-319-16934-7</a><br/>Format: Electronic Resources<br/>Social Commerce Marketing, Technology and Managementent://SD_ILS/0/SD_ILS:165422024-09-25T04:53:03Z2024-09-25T04:53:03ZYazar Turban, Efraim. author.<br/><a href="http://dx.doi.org/10.1007/978-3-319-17028-2">http://dx.doi.org/10.1007/978-3-319-17028-2</a><br/>Format: Electronic Resources<br/>Luxury the Chinese Way New Competitive Scenarioent://SD_ILS/0/SD_ILS:161002024-09-25T04:53:03Z2024-09-25T04:53:03ZYazar Rovai, Serena. author.<br/><a href="http://dx.doi.org/10.1057/9781137537751">http://dx.doi.org/10.1057/9781137537751</a><br/>Format: Electronic Resources<br/>Fashion Brand Internationalization Opportunities and Challengesent://SD_ILS/0/SD_ILS:160232024-09-25T04:53:03Z2024-09-25T04:53:03ZYazar Jin, Byoungho. editor.<br/><a href="http://dx.doi.org/10.1057/978-1-137-52337-2">http://dx.doi.org/10.1057/978-1-137-52337-2</a><br/>Format: Electronic Resources<br/>Tourism Marketing for Developing Countries Battling Stereotypes and Crises in Asia, Africa and the Middle Eastent://SD_ILS/0/SD_ILS:157732024-09-25T04:53:03Z2024-09-25T04:53:03ZYazar Avraham, Eli. author.<br/><a href="http://dx.doi.org/10.1057/9781137342157">http://dx.doi.org/10.1057/9781137342157</a><br/>Format: Electronic Resources<br/>Brewing, Beer and Pubs A Global Perspectiveent://SD_ILS/0/SD_ILS:158612024-09-25T04:53:03Z2024-09-25T04:53:03ZYazar Cabras, Ignazio. editor.<br/><a href="http://dx.doi.org/10.1057/9781137466181">http://dx.doi.org/10.1057/9781137466181</a><br/>Format: Electronic Resources<br/>Contemporary Wine Marketing and Supply Chain Management A Global Perspectiveent://SD_ILS/0/SD_ILS:159172024-09-25T04:53:03Z2024-09-25T04:53:03ZYazar Flint, Daniel J. author.<br/><a href="http://dx.doi.org/10.1057/9781137492432">http://dx.doi.org/10.1057/9781137492432</a><br/>Format: Electronic Resources<br/>Advertising in the Aging Society Understanding Representations, Practitioners, and Consumers in Japanent://SD_ILS/0/SD_ILS:163372024-09-25T04:53:03Z2024-09-25T04:53:03ZYazar Prieler, Michael. author.<br/><a href="http://dx.doi.org/10.1057/9781137586605">http://dx.doi.org/10.1057/9781137586605</a><br/>Format: Electronic Resources<br/>Encyclopedia of Tourisment://SD_ILS/0/SD_ILS:164872024-09-25T04:53:03Z2024-09-25T04:53:03ZYazar Jafari, Jafar. editor.<br/><a href="http://dx.doi.org/10.1007/978-3-319-01384-8">http://dx.doi.org/10.1007/978-3-319-01384-8</a><br/>Format: Electronic Resources<br/>Successful Social Media and Ecommerce Strategies in the Wine Industryent://SD_ILS/0/SD_ILS:164002024-09-25T04:53:03Z2024-09-25T04:53:03ZYazar Szolnoki, Gergely. editor.<br/><a href="http://dx.doi.org/10.1057/9781137602985">http://dx.doi.org/10.1057/9781137602985</a><br/>Format: Electronic Resources<br/>Chief Marketing Officers at Workent://SD_ILS/0/SD_ILS:164422024-09-25T04:53:03Z2024-09-25T04:53:03ZYazar Steimle, Josh. author.<br/><a href="http://dx.doi.org/10.1007/978-1-4842-1931-7">http://dx.doi.org/10.1007/978-1-4842-1931-7</a><br/>Format: Electronic Resources<br/>Market Entry in China Case Studies on Strategy, Marketing, and Brandingent://SD_ILS/0/SD_ILS:173282024-09-25T04:53:03Z2024-09-25T04:53:03ZYazar Prange, Christiane. editor.<br/><a href="http://dx.doi.org/10.1007/978-3-319-29139-0">http://dx.doi.org/10.1007/978-3-319-29139-0</a><br/>Format: Electronic Resources<br/>Chronic Regulatory Focus and Financial Decision-Making Asset and Portfolio Allocationent://SD_ILS/0/SD_ILS:192152024-09-25T04:53:03Z2024-09-25T04:53:03ZYazar Kumar, Navin. author.<br/><a href="http://dx.doi.org/10.1007/978-981-287-694-2">http://dx.doi.org/10.1007/978-981-287-694-2</a><br/>Format: Electronic Resources<br/>Principles of marketingent://SD_ILS/0/SD_ILS:143322024-09-25T04:53:03Z2024-09-25T04:53:03ZYazar Kotler, Philip.<br/>Format: Kitap<br/>Green Marketing: A Case Study of the Sub-Industry in Turkeyent://SD_ILS/0/SD_ILS:160872024-09-25T04:53:03Z2024-09-25T04:53:03ZYazar Kirgiz, Ayca Can. author.<br/><a href="http://dx.doi.org/10.1057/9781137535894">http://dx.doi.org/10.1057/9781137535894</a><br/>Format: Electronic Resources<br/>International Marketing of Higher Educationent://SD_ILS/0/SD_ILS:161262024-09-25T04:53:03Z2024-09-25T04:53:03ZYazar Wu, Terry. editor.<br/><a href="http://dx.doi.org/10.1057/978-1-137-54291-5">http://dx.doi.org/10.1057/978-1-137-54291-5</a><br/>Format: Electronic Resources<br/>Empowering Brands with Customer Integration Classification, Benefits and Success Factorsent://SD_ILS/0/SD_ILS:184522024-09-25T04:53:03Z2024-09-25T04:53:03ZYazar Sesselmann, Jörg. author.<br/><a href="http://dx.doi.org/10.1007/978-3-658-11639-2">http://dx.doi.org/10.1007/978-3-658-11639-2</a><br/>Format: Electronic Resources<br/>Multisensory Impact of Sport Events A Comparative Effect Analysis Based on Soccer Gamesent://SD_ILS/0/SD_ILS:184682024-09-25T04:53:03Z2024-09-25T04:53:03ZYazar Tham, Thorsten. author.<br/><a href="http://dx.doi.org/10.1007/978-3-658-12105-1">http://dx.doi.org/10.1007/978-3-658-12105-1</a><br/>Format: Electronic Resources<br/>Pharmaceutical Advertising as a Source of Consumer Self-Empowerment Evidence from Four Countriesent://SD_ILS/0/SD_ILS:184912024-09-25T04:53:03Z2024-09-25T04:53:03ZYazar Koinig, Isabell. author.<br/><a href="http://dx.doi.org/10.1007/978-3-658-13134-0">http://dx.doi.org/10.1007/978-3-658-13134-0</a><br/>Format: Electronic Resources<br/>Achieving Brand Loyalty in China through After-Sales Services With a Particular Focus on the Influences of Cultural Determinantsent://SD_ILS/0/SD_ILS:185162024-09-25T04:53:03Z2024-09-25T04:53:03ZYazar Fraß, Alexander. author.<br/><a href="http://dx.doi.org/10.1007/978-3-658-14367-1">http://dx.doi.org/10.1007/978-3-658-14367-1</a><br/>Format: Electronic Resources<br/>Higher Education Consumer Choiceent://SD_ILS/0/SD_ILS:159302024-09-25T04:53:03Z2024-09-25T04:53:03ZYazar Hemsley-Brown, Jane. author.<br/><a href="http://dx.doi.org/10.1007/978-1-137-49720-8">http://dx.doi.org/10.1007/978-1-137-49720-8</a><br/>Format: Electronic Resources<br/>Return of the Hustle The Art of Marketing with Musicent://SD_ILS/0/SD_ILS:163182024-09-25T04:53:03Z2024-09-25T04:53:03ZYazar Sheinkop, Eric. author.<br/><a href="http://dx.doi.org/10.1007/978-1-137-58202-7">http://dx.doi.org/10.1007/978-1-137-58202-7</a><br/>Format: Electronic Resources<br/>The Social Organization: Managing Human Capital through Social Mediaent://SD_ILS/0/SD_ILS:163322024-09-25T04:53:03Z2024-09-25T04:53:03ZYazar Manuti, Amelia. editor.<br/><a href="http://dx.doi.org/10.1057/9781137585356">http://dx.doi.org/10.1057/9781137585356</a><br/>Format: Electronic Resources<br/>Entrepreneurship, Business and Economics - Vol. 1 Proceedings of the 15th Eurasia Business and Economics Society Conferenceent://SD_ILS/0/SD_ILS:171752024-09-25T04:53:03Z2024-09-25T04:53:03ZYazar Bilgin, Mehmet Huseyin. editor.<br/><a href="http://dx.doi.org/10.1007/978-3-319-27570-3">http://dx.doi.org/10.1007/978-3-319-27570-3</a><br/>Format: Electronic Resources<br/>Cruise Business Development Safety, Product Design and Human Capitalent://SD_ILS/0/SD_ILS:171492024-09-25T04:53:03Z2024-09-25T04:53:03ZYazar Papathanassis, Alexis. editor.<br/><a href="http://dx.doi.org/10.1007/978-3-319-27353-2">http://dx.doi.org/10.1007/978-3-319-27353-2</a><br/>Format: Electronic Resources<br/>Online Brand Communities Using the Social Web for Branding and Marketingent://SD_ILS/0/SD_ILS:169442024-09-25T04:53:03Z2024-09-25T04:53:03ZYazar Martínez-López, Francisco J. author.<br/><a href="http://dx.doi.org/10.1007/978-3-319-24826-4">http://dx.doi.org/10.1007/978-3-319-24826-4</a><br/>Format: Electronic Resources<br/>Advances in National Brand and Private Label Marketing Third International Conference, 2016ent://SD_ILS/0/SD_ILS:180432024-09-25T04:53:03Z2024-09-25T04:53:03ZYazar Martínez-López, Francisco J. editor.<br/><a href="http://dx.doi.org/10.1007/978-3-319-39946-1">http://dx.doi.org/10.1007/978-3-319-39946-1</a><br/>Format: Electronic Resources<br/>Mobile Marketing Channel Online Consumer Behaviorent://SD_ILS/0/SD_ILS:176212024-09-25T04:53:03Z2024-09-25T04:53:03ZYazar Shareef, Mahmud Akhter. author.<br/><a href="http://dx.doi.org/10.1007/978-3-319-31287-3">http://dx.doi.org/10.1007/978-3-319-31287-3</a><br/>Format: Electronic Resources<br/>Service Fascination Gaining Competitive Advantage through Experiential Self-Service Systemsent://SD_ILS/0/SD_ILS:184532024-09-25T04:53:03Z2024-09-25T04:53:03ZYazar Zagel, Christian. author.<br/><a href="http://dx.doi.org/10.1007/978-3-658-11673-6">http://dx.doi.org/10.1007/978-3-658-11673-6</a><br/>Format: Electronic Resources<br/>Brand Page Attachment An Empirical Study on Facebook Users’ Attachment to Brand Pagesent://SD_ILS/0/SD_ILS:184772024-09-25T04:53:03Z2024-09-25T04:53:03ZYazar Kleine-Kalmer, Barbara. author.<br/><a href="http://dx.doi.org/10.1007/978-3-658-12439-7">http://dx.doi.org/10.1007/978-3-658-12439-7</a><br/>Format: Electronic Resources<br/>Digital Stractics How Strategy Met Tactics and Killed the Strategic Planent://SD_ILS/0/SD_ILS:162832024-09-25T04:53:03Z2024-09-25T04:53:03ZYazar Outram, Chris. author.<br/><a href="http://dx.doi.org/10.1007/978-1-137-57483-1">http://dx.doi.org/10.1007/978-1-137-57483-1</a><br/>Format: Electronic Resources<br/>Managing Negative Word-of-Mouth on Social Media Platforms The Effect of Hotel Management Responses on Observers’ Purchase Intentionent://SD_ILS/0/SD_ILS:185062024-09-25T04:53:03Z2024-09-25T04:53:03ZYazar Nee, Ines. author.<br/><a href="http://dx.doi.org/10.1007/978-3-658-13998-8">http://dx.doi.org/10.1007/978-3-658-13998-8</a><br/>Format: Electronic Resources<br/>Retail Brand Equity and Loyalty Analysis in the Context of Sector-Specific Antecedents, Perceived Value, and Multichannel Retailingent://SD_ILS/0/SD_ILS:185312024-09-25T04:53:03Z2024-09-25T04:53:03ZYazar Weindel, Julia Katharina. author.<br/><a href="http://dx.doi.org/10.1007/978-3-658-15037-2">http://dx.doi.org/10.1007/978-3-658-15037-2</a><br/>Format: Electronic Resources<br/>Let’s Get Engaged! Crossing the Threshold of Marketing’s Engagement Era Proceedings of the 2014 Academy of Marketing Science (AMS) Annual Conferenceent://SD_ILS/0/SD_ILS:165042024-09-25T04:53:03Z2024-09-25T04:53:03ZYazar Obal, Michael W. editor.<br/><a href="http://dx.doi.org/10.1007/978-3-319-11815-4">http://dx.doi.org/10.1007/978-3-319-11815-4</a><br/>Format: Electronic Resources<br/>Celebrating America’s Pastimes: Baseball, Hot Dogs, Apple Pie and Marketing? Proceedings of the 2015 Academy of Marketing Science (AMS) Annual Conferenceent://SD_ILS/0/SD_ILS:170802024-09-25T04:53:03Z2024-09-25T04:53:03ZYazar Kim, Kacy K. editor.<br/><a href="http://dx.doi.org/10.1007/978-3-319-26647-3">http://dx.doi.org/10.1007/978-3-319-26647-3</a><br/>Format: Electronic Resources<br/>The Intuitive Customer 7 Imperatives For Moving Your Customer Experience to the Next Levelent://SD_ILS/0/SD_ILS:160782024-09-25T04:53:03Z2024-09-25T04:53:03ZYazar Shaw, Colin. author.<br/><a href="http://dx.doi.org/10.1057/978-1-137-53430-9">http://dx.doi.org/10.1057/978-1-137-53430-9</a><br/>Format: Electronic Resources<br/>Sustainable Growth in Global Markets Strategic Choices and Managerial Implicationsent://SD_ILS/0/SD_ILS:160342024-09-25T04:53:03Z2024-09-25T04:53:03ZYazar Rajagopal. author.<br/><a href="http://dx.doi.org/10.1057/9781137525956">http://dx.doi.org/10.1057/9781137525956</a><br/>Format: Electronic Resources<br/>Principles of Marketology, Volume 1 Theoryent://SD_ILS/0/SD_ILS:157872024-09-25T04:53:03Z2024-09-25T04:53:03ZYazar Aghazadeh, Hashem. author.<br/><a href="http://dx.doi.org/10.1057/9781137379320">http://dx.doi.org/10.1057/9781137379320</a><br/>Format: Electronic Resources<br/>The Influence of Culture and Personality on Customer Satisfaction An Empirical Analysis across Countriesent://SD_ILS/0/SD_ILS:184792024-09-25T04:53:03Z2024-09-25T04:53:03ZYazar Krüger, Franziska. author.<br/><a href="http://dx.doi.org/10.1007/978-3-658-12557-8">http://dx.doi.org/10.1007/978-3-658-12557-8</a><br/>Format: Electronic Resources<br/>Targeting Using Augmented Data in Database Marketing Decision Factors for Evaluating External Sourcesent://SD_ILS/0/SD_ILS:185222024-09-25T04:53:03Z2024-09-25T04:53:03ZYazar Hüttenrauch, geb. Krämer, Bettina. author.<br/><a href="http://dx.doi.org/10.1007/978-3-658-14577-4">http://dx.doi.org/10.1007/978-3-658-14577-4</a><br/>Format: Electronic Resources<br/>The Relationship of Body Weight and Skepticism towards Advertisingent://SD_ILS/0/SD_ILS:185272024-09-25T04:53:03Z2024-09-25T04:53:03ZYazar Brauneis, Sabrina. author.<br/><a href="http://dx.doi.org/10.1007/978-3-658-14861-4">http://dx.doi.org/10.1007/978-3-658-14861-4</a><br/>Format: Electronic Resources<br/>Transformational Sales Making a Difference with Strategic Customersent://SD_ILS/0/SD_ILS:166522024-09-25T04:53:03Z2024-09-25T04:53:03ZYazar Kotler, Philip. author.<br/><a href="http://dx.doi.org/10.1007/978-3-319-20606-6">http://dx.doi.org/10.1007/978-3-319-20606-6</a><br/>Format: Electronic Resources<br/>Marketing Challenges in a Turbulent Business Environment Proceedings of the 2014 Academy of Marketing Science (AMS) World Marketing Congressent://SD_ILS/0/SD_ILS:166062024-09-25T04:53:03Z2024-09-25T04:53:03ZYazar Groza, Mark D. editor.<br/><a href="http://dx.doi.org/10.1007/978-3-319-19428-8">http://dx.doi.org/10.1007/978-3-319-19428-8</a><br/>Format: Electronic Resources<br/>Programmatic Advertising The Successful Transformation to Automated, Data-Driven Marketing in Real-Timeent://SD_ILS/0/SD_ILS:169552024-09-25T04:53:03Z2024-09-25T04:53:03ZYazar Busch, Oliver. editor.<br/><a href="http://dx.doi.org/10.1007/978-3-319-25023-6">http://dx.doi.org/10.1007/978-3-319-25023-6</a><br/>Format: Electronic Resources<br/>Social Media Management Technologies and Strategies for Creating Business Valueent://SD_ILS/0/SD_ILS:167432024-09-25T04:53:03Z2024-09-25T04:53:03ZYazar Van Looy, Amy. author.<br/><a href="http://dx.doi.org/10.1007/978-3-319-21990-5">http://dx.doi.org/10.1007/978-3-319-21990-5</a><br/>Format: Electronic Resources<br/>Thriving in a New World Economy Proceedings of the 2012 World Marketing Congress/Cultural Perspectives in Marketing Conferenceent://SD_ILS/0/SD_ILS:169002024-09-25T04:53:03Z2024-09-25T04:53:03ZYazar Plangger, Kirk. editor.<br/><a href="http://dx.doi.org/10.1007/978-3-319-24148-7">http://dx.doi.org/10.1007/978-3-319-24148-7</a><br/>Format: Electronic Resources<br/>Looking Forward, Looking Back: Drawing on the Past to Shape the Future of Marketing Proceedings of the 2013 World Marketing Congressent://SD_ILS/0/SD_ILS:169032024-09-25T04:53:03Z2024-09-25T04:53:03ZYazar Campbell, Colin. editor.<br/><a href="http://dx.doi.org/10.1007/978-3-319-24184-5">http://dx.doi.org/10.1007/978-3-319-24184-5</a><br/>Format: Electronic Resources<br/>Wine Positioning A Handbook with 30 Case Studies of Wine Brands and Wine Regions in the Worldent://SD_ILS/0/SD_ILS:169272024-09-25T04:53:03Z2024-09-25T04:53:03ZYazar Mora, Pierre. author.<br/><a href="http://dx.doi.org/10.1007/978-3-319-24481-5">http://dx.doi.org/10.1007/978-3-319-24481-5</a><br/>Format: Electronic Resources<br/>Hug your haters : how to embrace complaints and keep your customersent://SD_ILS/0/SD_ILS:1856412024-09-25T04:53:03Z2024-09-25T04:53:03ZYazar Baer, Jay.<br/>Format: Kitap<br/>Markalar nasıl büyür? : pazarlamacıların bilmediği şeylerent://SD_ILS/0/SD_ILS:1807212024-09-25T04:53:03Z2024-09-25T04:53:03ZYazar Sharp, Byron.<br/>Format: Kitap<br/>The Perception of Quality Mapping Product and Service Quality to Consumer Perceptionsent://SD_ILS/0/SD_ILS:195582024-09-25T04:53:03Z2024-09-25T04:53:03ZYazar Kenyon, George N. author.<br/><a href="http://dx.doi.org/10.1007/978-1-4471-6627-6">http://dx.doi.org/10.1007/978-1-4471-6627-6</a><br/>Format: Electronic Resources<br/>Agency Starting a Creative Firm in the Age of Digital Marketingent://SD_ILS/0/SD_ILS:193632024-09-25T04:53:03Z2024-09-25T04:53:03ZYazar Webb, Rick. author.<br/><a href="http://dx.doi.org/10.1007/978-1-137-50122-6">http://dx.doi.org/10.1007/978-1-137-50122-6</a><br/>Format: Electronic Resources<br/>Proceedings of the 2008 Academy of Marketing Science (AMS) Annual Conferenceent://SD_ILS/0/SD_ILS:216172024-09-25T04:53:03Z2024-09-25T04:53:03ZYazar Robinson, Jr., Leroy. editor.<br/><a href="http://dx.doi.org/10.1007/978-3-319-10963-3">http://dx.doi.org/10.1007/978-3-319-10963-3</a><br/>Format: Electronic Resources<br/>Marketing Horizons: A 1980's Perspective Proceedings of the 1980 Academy of Marketing Science (AMS) Annual Conferenceent://SD_ILS/0/SD_ILS:216182024-09-25T04:53:03Z2024-09-25T04:53:03ZYazar Bellur, Venkatakrishna V. editor.<br/><a href="http://dx.doi.org/10.1007/978-3-319-10966-4">http://dx.doi.org/10.1007/978-3-319-10966-4</a><br/>Format: Electronic Resources<br/>Modeling Markets Analyzing Marketing Phenomena and Improving Marketing Decision Makingent://SD_ILS/0/SD_ILS:199332024-09-25T04:53:03Z2024-09-25T04:53:03ZYazar Leeflang, Peter S.H. author.<br/><a href="http://dx.doi.org/10.1007/978-1-4939-2086-0">http://dx.doi.org/10.1007/978-1-4939-2086-0</a><br/>Format: Electronic Resources<br/>Tourism in Latin America Cases of Successent://SD_ILS/0/SD_ILS:207142024-09-25T04:53:03Z2024-09-25T04:53:03ZYazar Panosso Netto, Alexandre. editor.<br/><a href="http://dx.doi.org/10.1007/978-3-319-05735-4">http://dx.doi.org/10.1007/978-3-319-05735-4</a><br/>Format: Electronic Resources<br/>Vertical Cooperative Advertising in Supply Chain Management A Game-Theoretic Analysisent://SD_ILS/0/SD_ILS:217462024-09-25T04:53:03Z2024-09-25T04:53:03ZYazar Aust, Gerhard. author.<br/><a href="http://dx.doi.org/10.1007/978-3-319-11626-6">http://dx.doi.org/10.1007/978-3-319-11626-6</a><br/>Format: Electronic Resources<br/>Wine Queens Understanding the Role of Women in Wine Marketingent://SD_ILS/0/SD_ILS:225842024-09-25T04:53:03Z2024-09-25T04:53:03ZYazar Ramšak, Mojca. author.<br/><a href="http://dx.doi.org/10.1007/978-3-319-16661-2">http://dx.doi.org/10.1007/978-3-319-16661-2</a><br/>Format: Electronic Resources<br/>Proceedings of the 2009 Academy of Marketing Science (AMS) Annual Conferenceent://SD_ILS/0/SD_ILS:215962024-09-25T04:53:03Z2024-09-25T04:53:03ZYazar Robinson, Jr., Leroy. editor.<br/><a href="http://dx.doi.org/10.1007/978-3-319-10864-3">http://dx.doi.org/10.1007/978-3-319-10864-3</a><br/>Format: Electronic Resources<br/>The Sustainable Global Marketplace Proceedings of the 2011 Academy of Marketing Science (AMS) Annual Conferenceent://SD_ILS/0/SD_ILS:215972024-09-25T04:53:03Z2024-09-25T04:53:03ZYazar Dato-on, Mary Conway. editor.<br/><a href="http://dx.doi.org/10.1007/978-3-319-10873-5">http://dx.doi.org/10.1007/978-3-319-10873-5</a><br/>Format: Electronic Resources<br/>Social Media Marketing in Tourism and Hospitalityent://SD_ILS/0/SD_ILS:206222024-09-25T04:53:03Z2024-09-25T04:53:03ZYazar Minazzi, Roberta. author.<br/><a href="http://dx.doi.org/10.1007/978-3-319-05182-6">http://dx.doi.org/10.1007/978-3-319-05182-6</a><br/>Format: Electronic Resources<br/>Internet-Based Customer Value Management Developing Customer Relationships Onlineent://SD_ILS/0/SD_ILS:213972024-09-25T04:53:03Z2024-09-25T04:53:03ZYazar Doligalski, Tymoteusz. author.<br/><a href="http://dx.doi.org/10.1007/978-3-319-09855-5">http://dx.doi.org/10.1007/978-3-319-09855-5</a><br/>Format: Electronic Resources<br/>Boundary Spanning Elements and the Marketing Function in Organizations Concepts and Empirical Studiesent://SD_ILS/0/SD_ILS:220832024-09-25T04:53:03Z2024-09-25T04:53:03ZYazar Sahadev, Sunil. editor.<br/><a href="http://dx.doi.org/10.1007/978-3-319-13440-6">http://dx.doi.org/10.1007/978-3-319-13440-6</a><br/>Format: Electronic Resources<br/>Asian Brand Strategy (Revised and Updated) Building and Sustaining Strong Global Brands in Asiaent://SD_ILS/0/SD_ILS:192832024-09-25T04:53:03Z2024-09-25T04:53:03ZYazar Roll, Martin. author.<br/><a href="http://dx.doi.org/10.1057/9781137359179">http://dx.doi.org/10.1057/9781137359179</a><br/>Format: Electronic Resources<br/>Driving Demand Transforming B2B Marketing to Meet the Needs of the Modern Buyerent://SD_ILS/0/SD_ILS:193902024-09-25T04:53:03Z2024-09-25T04:53:03ZYazar Hidalgo, Carlos. author.<br/><a href="http://dx.doi.org/10.1057/9781137526809">http://dx.doi.org/10.1057/9781137526809</a><br/>Format: Electronic Resources<br/>Marketing Dynamism & Sustainability: Things Change, Things Stay the Same… Proceedings of the 2012 Academy of Marketing Science (AMS) Annual Conferenceent://SD_ILS/0/SD_ILS:216062024-09-25T04:53:03Z2024-09-25T04:53:03ZYazar Robinson, Jr., Leroy. editor.<br/><a href="http://dx.doi.org/10.1007/978-3-319-10912-1">http://dx.doi.org/10.1007/978-3-319-10912-1</a><br/>Format: Electronic Resources<br/>Ideas in Marketing: Finding the New and Polishing the Old Proceedings of the 2013 Academy of Marketing Science (AMS) Annual Conferenceent://SD_ILS/0/SD_ILS:216142024-09-25T04:53:03Z2024-09-25T04:53:03ZYazar Kubacki, Krzysztof. editor.<br/><a href="http://dx.doi.org/10.1007/978-3-319-10951-0">http://dx.doi.org/10.1007/978-3-319-10951-0</a><br/>Format: Electronic Resources<br/>Proceedings of the 1986 Academy of Marketing Science (AMS) Annual Conferenceent://SD_ILS/0/SD_ILS:216352024-09-25T04:53:03Z2024-09-25T04:53:03ZYazar Malhotra, Naresh K. editor.<br/><a href="http://dx.doi.org/10.1007/978-3-319-11101-8">http://dx.doi.org/10.1007/978-3-319-11101-8</a><br/>Format: Electronic Resources<br/>Innovating in a Service-Driven Economy Insights, Application, and Practiceent://SD_ILS/0/SD_ILS:193012024-09-25T04:53:03Z2024-09-25T04:53:03ZYazar Cuthbertson, Richard. author.<br/><a href="http://dx.doi.org/10.1057/9781137409034">http://dx.doi.org/10.1057/9781137409034</a><br/>Format: Electronic Resources<br/>Proceedings of the 2002 Academy of Marketing Science (AMS) Annual Conferenceent://SD_ILS/0/SD_ILS:218092024-09-25T04:53:03Z2024-09-25T04:53:03ZYazar Spotts, Harlan E. editor.<br/><a href="http://dx.doi.org/10.1007/978-3-319-11882-6">http://dx.doi.org/10.1007/978-3-319-11882-6</a><br/>Format: Electronic Resources<br/>Proceedings of the 2000 Academy of Marketing Science (AMS) Annual Conferenceent://SD_ILS/0/SD_ILS:218102024-09-25T04:53:03Z2024-09-25T04:53:03ZYazar Spotts, Harlan E. editor.<br/><a href="http://dx.doi.org/10.1007/978-3-319-11885-7">http://dx.doi.org/10.1007/978-3-319-11885-7</a><br/>Format: Electronic Resources<br/>Adoption of Innovation Balancing Internal and External Stakeholders in the Marketing of Innovationent://SD_ILS/0/SD_ILS:222522024-09-25T04:53:03Z2024-09-25T04:53:03ZYazar Brem, Alexander. editor.<br/><a href="http://dx.doi.org/10.1007/978-3-319-14523-5">http://dx.doi.org/10.1007/978-3-319-14523-5</a><br/>Format: Electronic Resources<br/>Fundamentals of Business-to-Business Marketing Mastering Business Marketsent://SD_ILS/0/SD_ILS:219002024-09-25T04:53:03Z2024-09-25T04:53:03ZYazar Kleinaltenkamp, Michael. editor.<br/><a href="http://dx.doi.org/10.1007/978-3-319-12463-6">http://dx.doi.org/10.1007/978-3-319-12463-6</a><br/>Format: Electronic Resources<br/>New Meanings for Marketing in a New Millennium Proceedings of the 2001 Academy of Marketing Science (AMS) Annual Conferenceent://SD_ILS/0/SD_ILS:218182024-09-25T04:53:03Z2024-09-25T04:53:03ZYazar Moore, Melissa. editor.<br/><a href="http://dx.doi.org/10.1007/978-3-319-11927-4">http://dx.doi.org/10.1007/978-3-319-11927-4</a><br/>Format: Electronic Resources<br/>Proceedings of the 1999 Academy of Marketing Science (AMS) Annual Conferenceent://SD_ILS/0/SD_ILS:220102024-09-25T04:53:03Z2024-09-25T04:53:03ZYazar Noble, Charles H. editor.<br/><a href="http://dx.doi.org/10.1007/978-3-319-13078-1">http://dx.doi.org/10.1007/978-3-319-13078-1</a><br/>Format: Electronic Resources<br/>Proceedings of the 1994 Academy of Marketing Science (AMS) Annual Conferenceent://SD_ILS/0/SD_ILS:220272024-09-25T04:53:03Z2024-09-25T04:53:03ZYazar Wilson, Elizabeth J. editor.<br/><a href="http://dx.doi.org/10.1007/978-3-319-13162-7">http://dx.doi.org/10.1007/978-3-319-13162-7</a><br/>Format: Electronic Resources<br/>Proceedings of the 1992 Academy of Marketing Science (AMS) Annual Conferenceent://SD_ILS/0/SD_ILS:220442024-09-25T04:53:03Z2024-09-25T04:53:03ZYazar Crittenden, Victoria L. editor.<br/><a href="http://dx.doi.org/10.1007/978-3-319-13248-8">http://dx.doi.org/10.1007/978-3-319-13248-8</a><br/>Format: Electronic Resources<br/>Fuzzy Classification of Online Customersent://SD_ILS/0/SD_ILS:224722024-09-25T04:53:03Z2024-09-25T04:53:03ZYazar Werro, Nicolas. author.<br/><a href="http://dx.doi.org/10.1007/978-3-319-15970-6">http://dx.doi.org/10.1007/978-3-319-15970-6</a><br/>Format: Electronic Resources<br/>Proceedings of the 1995 World Marketing Congressent://SD_ILS/0/SD_ILS:226662024-09-25T04:53:03Z2024-09-25T04:53:03ZYazar Grant, K. editor.<br/><a href="http://dx.doi.org/10.1007/978-3-319-17311-5">http://dx.doi.org/10.1007/978-3-319-17311-5</a><br/>Format: Electronic Resources<br/>Proceedings of the 1988 International Conference of Services Marketingent://SD_ILS/0/SD_ILS:226672024-09-25T04:53:03Z2024-09-25T04:53:03ZYazar Thomas, Edward G. editor.<br/><a href="http://dx.doi.org/10.1007/978-3-319-17317-7">http://dx.doi.org/10.1007/978-3-319-17317-7</a><br/>Format: Electronic Resources<br/>Proceedings of the 1997 World Marketing Congressent://SD_ILS/0/SD_ILS:226682024-09-25T04:53:03Z2024-09-25T04:53:03ZYazar Sidin, Samsinar MD. editor.<br/><a href="http://dx.doi.org/10.1007/978-3-319-17320-7">http://dx.doi.org/10.1007/978-3-319-17320-7</a><br/>Format: Electronic Resources<br/>Proceedings of the 1993 World Marketing Congressent://SD_ILS/0/SD_ILS:226692024-09-25T04:53:03Z2024-09-25T04:53:03ZYazar Sirgy, M. Joseph. editor.<br/><a href="http://dx.doi.org/10.1007/978-3-319-17323-8">http://dx.doi.org/10.1007/978-3-319-17323-8</a><br/>Format: Electronic Resources<br/>Multichannel Commerce A Consumer Perspective on the Integration of Physical and Electronic Channelsent://SD_ILS/0/SD_ILS:224962024-09-25T04:53:03Z2024-09-25T04:53:03ZYazar Trenz, Manuel. author.<br/><a href="http://dx.doi.org/10.1007/978-3-319-16115-0">http://dx.doi.org/10.1007/978-3-319-16115-0</a><br/>Format: Electronic Resources<br/>Global Perspectives in Marketing for the 21st Century Proceedings of the 1999 World Marketing Congressent://SD_ILS/0/SD_ILS:226742024-09-25T04:53:03Z2024-09-25T04:53:03ZYazar Manrai, Ajay K. editor.<br/><a href="http://dx.doi.org/10.1007/978-3-319-17356-6">http://dx.doi.org/10.1007/978-3-319-17356-6</a><br/>Format: Electronic Resources<br/>Proceedings of the 1998 Multicultural Marketing Conferenceent://SD_ILS/0/SD_ILS:226792024-09-25T04:53:03Z2024-09-25T04:53:03ZYazar Chebat, Jean-Charles. editor.<br/><a href="http://dx.doi.org/10.1007/978-3-319-17383-2">http://dx.doi.org/10.1007/978-3-319-17383-2</a><br/>Format: Electronic Resources<br/>Minority Marketing: Research Perspectives for the 1990s Proceedings of the 1993 Minority Marketing Congressent://SD_ILS/0/SD_ILS:226802024-09-25T04:53:03Z2024-09-25T04:53:03ZYazar King, Robert L. editor.<br/><a href="http://dx.doi.org/10.1007/978-3-319-17386-3">http://dx.doi.org/10.1007/978-3-319-17386-3</a><br/>Format: Electronic Resources<br/>Minority Marketing: Issues and Prospects Proceedings of the 1987 Minority Marketing Congressent://SD_ILS/0/SD_ILS:226812024-09-25T04:53:03Z2024-09-25T04:53:03ZYazar King, Robert L. editor.<br/><a href="http://dx.doi.org/10.1007/978-3-319-17392-4">http://dx.doi.org/10.1007/978-3-319-17392-4</a><br/>Format: Electronic Resources<br/>Proceedings of the 1996 Multicultural Marketing Conferenceent://SD_ILS/0/SD_ILS:226822024-09-25T04:53:03Z2024-09-25T04:53:03ZYazar Choudhury, Pravat K. editor.<br/><a href="http://dx.doi.org/10.1007/978-3-319-17395-5">http://dx.doi.org/10.1007/978-3-319-17395-5</a><br/>Format: Electronic Resources<br/>Innovation and Product Management A Holistic and Practical Approach to Uncertainty Reductionent://SD_ILS/0/SD_ILS:239932024-09-25T04:53:03Z2024-09-25T04:53:03ZYazar Gaubinger, Kurt. author.<br/><a href="http://dx.doi.org/10.1007/978-3-642-54376-0">http://dx.doi.org/10.1007/978-3-642-54376-0</a><br/>Format: Electronic Resources<br/>Value Chain Marketing A Marketing Strategy to Overcome Immediate Customer Innovation Resistanceent://SD_ILS/0/SD_ILS:216942024-09-25T04:53:03Z2024-09-25T04:53:03ZYazar Hintze, Stephanie. author.<br/><a href="http://dx.doi.org/10.1007/978-3-319-11376-0">http://dx.doi.org/10.1007/978-3-319-11376-0</a><br/>Format: Electronic Resources<br/>Marketing, Technology and Customer Commitment in the New Economy Proceedings of the 2005 Academy of Marketing Science (AMS) Annual Conferenceent://SD_ILS/0/SD_ILS:217862024-09-25T04:53:03Z2024-09-25T04:53:03ZYazar Spotts, Harlan E. editor.<br/><a href="http://dx.doi.org/10.1007/978-3-319-11779-9">http://dx.doi.org/10.1007/978-3-319-11779-9</a><br/>Format: Electronic Resources<br/>Proceedings of the 2010 Academy of Marketing Science (AMS) Annual Conferenceent://SD_ILS/0/SD_ILS:217892024-09-25T04:53:03Z2024-09-25T04:53:03ZYazar Deeter-Schmelz, Dawn R. editor.<br/><a href="http://dx.doi.org/10.1007/978-3-319-11797-3">http://dx.doi.org/10.1007/978-3-319-11797-3</a><br/>Format: Electronic Resources<br/>Proceedings of the 1985 Academy of Marketing Science (AMS) Annual Conferenceent://SD_ILS/0/SD_ILS:226182024-09-25T04:53:03Z2024-09-25T04:53:03ZYazar Malhotra, Naresh K. editor.<br/><a href="http://dx.doi.org/10.1007/978-3-319-16943-9">http://dx.doi.org/10.1007/978-3-319-16943-9</a><br/>Format: Electronic Resources<br/>Proceedings of the 1982 Academy of Marketing Science (AMS) Annual Conferenceent://SD_ILS/0/SD_ILS:226192024-09-25T04:53:03Z2024-09-25T04:53:03ZYazar Kothari, Vinay. editor.<br/><a href="http://dx.doi.org/10.1007/978-3-319-16946-0">http://dx.doi.org/10.1007/978-3-319-16946-0</a><br/>Format: Electronic Resources<br/>The 1980’s: A Decade of Marketing Challenges Proceedings of the 1981 Academy of Marketing Science (AMS) Annual Conferenceent://SD_ILS/0/SD_ILS:226222024-09-25T04:53:03Z2024-09-25T04:53:03ZYazar Bellur, Venkatakrishna V. editor.<br/><a href="http://dx.doi.org/10.1007/978-3-319-16976-7">http://dx.doi.org/10.1007/978-3-319-16976-7</a><br/>Format: Electronic Resources<br/>Proceedings of the 1988 Academy of Marketing Science (AMS) Annual Conferenceent://SD_ILS/0/SD_ILS:226282024-09-25T04:53:03Z2024-09-25T04:53:03ZYazar Bahn, Kenneth D. editor.<br/><a href="http://dx.doi.org/10.1007/978-3-319-17046-6">http://dx.doi.org/10.1007/978-3-319-17046-6</a><br/>Format: Electronic Resources<br/>Vertical Brand Portfolio Management Strategies for Integrated Brand Management between Manufacturers and Retailersent://SD_ILS/0/SD_ILS:243202024-09-25T04:53:03Z2024-09-25T04:53:03ZYazar Bakker, Diederich. author.<br/><a href="http://dx.doi.org/10.1007/978-3-658-08221-5">http://dx.doi.org/10.1007/978-3-658-08221-5</a><br/>Format: Electronic Resources<br/>Handbook of Media Brandingent://SD_ILS/0/SD_ILS:227972024-09-25T04:53:03Z2024-09-25T04:53:03ZYazar Siegert, Gabriele. editor.<br/><a href="http://dx.doi.org/10.1007/978-3-319-18236-0">http://dx.doi.org/10.1007/978-3-319-18236-0</a><br/>Format: Electronic Resources<br/>From Coal to Biotech The Transformation of DSM with Business School Supportent://SD_ILS/0/SD_ILS:247152024-09-25T04:53:03Z2024-09-25T04:53:03ZYazar Jeannet, Jean-Pierre. author.<br/><a href="http://dx.doi.org/10.1007/978-3-662-46299-7">http://dx.doi.org/10.1007/978-3-662-46299-7</a><br/>Format: Electronic Resources<br/>Determinants of Private Label Attitude Predicting Consumers’ Brand Preferences Using Psychographicsent://SD_ILS/0/SD_ILS:243312024-09-25T04:53:03Z2024-09-25T04:53:03ZYazar Weiß, Stefanie. author.<br/><a href="http://dx.doi.org/10.1007/978-3-658-08672-5">http://dx.doi.org/10.1007/978-3-658-08672-5</a><br/>Format: Electronic Resources<br/>Staying the Consumption Course Exploring the Individual Lock-in Process in Service Relationshipsent://SD_ILS/0/SD_ILS:243322024-09-25T04:53:03Z2024-09-25T04:53:03ZYazar Schulte, Benjamin Krischan. author.<br/><a href="http://dx.doi.org/10.1007/978-3-658-08788-3">http://dx.doi.org/10.1007/978-3-658-08788-3</a><br/>Format: Electronic Resources<br/>Social Media for Scientific Institutions How to Attract Young Academics by Using Social Media as a Marketing Toolent://SD_ILS/0/SD_ILS:243342024-09-25T04:53:03Z2024-09-25T04:53:03ZYazar Hurrle, Daniel. author.<br/><a href="http://dx.doi.org/10.1007/978-3-658-08822-4">http://dx.doi.org/10.1007/978-3-658-08822-4</a><br/>Format: Electronic Resources<br/>The Paradox of Points Theoretical Foundation and Empirical Evidence of Medium Magnitude Effects in Loyalty Programsent://SD_ILS/0/SD_ILS:243482024-09-25T04:53:03Z2024-09-25T04:53:03ZYazar Köcher, Sören. author.<br/><a href="http://dx.doi.org/10.1007/978-3-658-09543-7">http://dx.doi.org/10.1007/978-3-658-09543-7</a><br/>Format: Electronic Resources<br/>Managing in Recovering Marketsent://SD_ILS/0/SD_ILS:250662024-09-25T04:53:03Z2024-09-25T04:53:03ZYazar Chatterjee, S. editor.<br/><a href="http://dx.doi.org/10.1007/978-81-322-1979-8">http://dx.doi.org/10.1007/978-81-322-1979-8</a><br/>Format: Electronic Resources<br/>Pazarlamanın 22 kuralı/$c Al Ries, Jack Trout; çeviri: Murat Yaz.ent://SD_ILS/0/SD_ILS:1875512024-09-25T04:53:03Z2024-09-25T04:53:03ZYazar Ries, Al.<br/>Format: Kitap<br/>Revolution in Marketing: Market Driving Changes Proceedings of the 2006 Academy of Marketing Science (AMS) Annual Conferenceent://SD_ILS/0/SD_ILS:217812024-09-25T04:53:03Z2024-09-25T04:53:03ZYazar Spotts, Harlan E. editor.<br/><a href="http://dx.doi.org/10.1007/978-3-319-11761-4">http://dx.doi.org/10.1007/978-3-319-11761-4</a><br/>Format: Electronic Resources<br/>Proceedings of the 2007 Academy of Marketing Science (AMS) Annual Conferenceent://SD_ILS/0/SD_ILS:217912024-09-25T04:53:03Z2024-09-25T04:53:03ZYazar Sharma, Dheeraj. editor.<br/><a href="http://dx.doi.org/10.1007/978-3-319-11806-2">http://dx.doi.org/10.1007/978-3-319-11806-2</a><br/>Format: Electronic Resources<br/>Assessing the Different Roles of Marketing Theory and Practice in the Jaws of Economic Uncertainty Proceedings of the 2004 Academy of Marketing Science (AMS) Annual Conferenceent://SD_ILS/0/SD_ILS:218012024-09-25T04:53:03Z2024-09-25T04:53:03ZYazar Spotts, Harlan E. editor.<br/><a href="http://dx.doi.org/10.1007/978-3-319-11845-1">http://dx.doi.org/10.1007/978-3-319-11845-1</a><br/>Format: Electronic Resources<br/>Creating and Delivering Value in Marketing Proceedings of the 2003 Academy of Marketing Science (AMS) Annual Conferenceent://SD_ILS/0/SD_ILS:218022024-09-25T04:53:03Z2024-09-25T04:53:03ZYazar Spotts, Harlan E. editor.<br/><a href="http://dx.doi.org/10.1007/978-3-319-11848-2">http://dx.doi.org/10.1007/978-3-319-11848-2</a><br/>Format: Electronic Resources<br/>Rethinking Place Branding Comprehensive Brand Development for Cities and Regionsent://SD_ILS/0/SD_ILS:218952024-09-25T04:53:03Z2024-09-25T04:53:03ZYazar Kavaratzis, Mihalis. editor.<br/><a href="http://dx.doi.org/10.1007/978-3-319-12424-7">http://dx.doi.org/10.1007/978-3-319-12424-7</a><br/>Format: Electronic Resources<br/>Proceedings of the 1998 Academy of Marketing Science (AMS) Annual Conferenceent://SD_ILS/0/SD_ILS:220112024-09-25T04:53:03Z2024-09-25T04:53:03ZYazar Ford, John B. editor.<br/><a href="http://dx.doi.org/10.1007/978-3-319-13084-2">http://dx.doi.org/10.1007/978-3-319-13084-2</a><br/>Format: Electronic Resources<br/>Proceedings of the 1997 Academy of Marketing Science (AMS) Annual Conferenceent://SD_ILS/0/SD_ILS:220212024-09-25T04:53:03Z2024-09-25T04:53:03ZYazar Wilson, Elizabeth J. editor.<br/><a href="http://dx.doi.org/10.1007/978-3-319-13141-2">http://dx.doi.org/10.1007/978-3-319-13141-2</a><br/>Format: Electronic Resources<br/>Proceedings of the 1996 Academy of Marketing Science (AMS) Annual Conferenceent://SD_ILS/0/SD_ILS:220222024-09-25T04:53:03Z2024-09-25T04:53:03ZYazar Wilson, Elizabeth J. editor.<br/><a href="http://dx.doi.org/10.1007/978-3-319-13144-3">http://dx.doi.org/10.1007/978-3-319-13144-3</a><br/>Format: Electronic Resources<br/>Proceedings of the 1995 Academy of Marketing Science (AMS) Annual Conferenceent://SD_ILS/0/SD_ILS:220232024-09-25T04:53:03Z2024-09-25T04:53:03ZYazar Gomes, Roger. editor.<br/><a href="http://dx.doi.org/10.1007/978-3-319-13147-4">http://dx.doi.org/10.1007/978-3-319-13147-4</a><br/>Format: Electronic Resources<br/>Proceedings of the 1993 Academy of Marketing Science (AMS) Annual Conferenceent://SD_ILS/0/SD_ILS:220262024-09-25T04:53:03Z2024-09-25T04:53:03ZYazar Levy, Michael. editor.<br/><a href="http://dx.doi.org/10.1007/978-3-319-13159-7">http://dx.doi.org/10.1007/978-3-319-13159-7</a><br/>Format: Electronic Resources<br/>Proceedings of the 1990 Academy of Marketing Science (AMS) Annual Conferenceent://SD_ILS/0/SD_ILS:220462024-09-25T04:53:03Z2024-09-25T04:53:03ZYazar Dunlap, B. J. editor.<br/><a href="http://dx.doi.org/10.1007/978-3-319-13254-9">http://dx.doi.org/10.1007/978-3-319-13254-9</a><br/>Format: Electronic Resources<br/>Digital Darwinism Branding and Business Models in Jeopardyent://SD_ILS/0/SD_ILS:239972024-09-25T04:53:03Z2024-09-25T04:53:03ZYazar Kreutzer, Ralf T. author.<br/><a href="http://dx.doi.org/10.1007/978-3-642-54401-9">http://dx.doi.org/10.1007/978-3-642-54401-9</a><br/>Format: Electronic Resources<br/>The Replication of Retail Fashion Formats into Foreign Countries A Qualitative Analysisent://SD_ILS/0/SD_ILS:242982024-09-25T04:53:03Z2024-09-25T04:53:03ZYazar Schröder, Christoph. author.<br/><a href="http://dx.doi.org/10.1007/978-3-658-07541-5">http://dx.doi.org/10.1007/978-3-658-07541-5</a><br/>Format: Electronic Resources<br/>Business Relationship Management and Marketing Mastering Business Marketsent://SD_ILS/0/SD_ILS:244292024-09-25T04:53:03Z2024-09-25T04:53:03ZYazar Kleinaltenkamp, Michael. editor.<br/><a href="http://dx.doi.org/10.1007/978-3-662-43856-5">http://dx.doi.org/10.1007/978-3-662-43856-5</a><br/>Format: Electronic Resources<br/>Advances in Advertising Research (Vol. V) Extending the Boundaries of Advertisingent://SD_ILS/0/SD_ILS:243132024-09-25T04:53:03Z2024-09-25T04:53:03ZYazar Banks, Ivana Bušljeta. editor.<br/><a href="http://dx.doi.org/10.1007/978-3-658-08132-4">http://dx.doi.org/10.1007/978-3-658-08132-4</a><br/>Format: Electronic Resources<br/>Cultural Tourism in a Digital Era First International Conference IACuDiT, Athens, 2014ent://SD_ILS/0/SD_ILS:224502024-09-25T04:53:03Z2024-09-25T04:53:03ZYazar Katsoni, Vicky. editor.<br/><a href="http://dx.doi.org/10.1007/978-3-319-15859-4">http://dx.doi.org/10.1007/978-3-319-15859-4</a><br/>Format: Electronic Resources<br/>Information and Communication Technologies in Tourism 2015 Proceedings of the International Conference in Lugano, Switzerland, February 3 - 6, 2015ent://SD_ILS/0/SD_ILS:222272024-09-25T04:53:03Z2024-09-25T04:53:03ZYazar Tussyadiah, Iis. editor.<br/><a href="http://dx.doi.org/10.1007/978-3-319-14343-9">http://dx.doi.org/10.1007/978-3-319-14343-9</a><br/>Format: Electronic Resources<br/>Sponsor- and Country-Related Predictors of Sponsorship Effectiveness Sponsorship in a National and International Environmentent://SD_ILS/0/SD_ILS:243002024-09-25T04:53:03Z2024-09-25T04:53:03ZYazar Lucas, Christian. author.<br/><a href="http://dx.doi.org/10.1007/978-3-658-07684-9">http://dx.doi.org/10.1007/978-3-658-07684-9</a><br/>Format: Electronic Resources<br/>Chinese Strategic Decision-making on CSRent://SD_ILS/0/SD_ILS:245892024-09-25T04:53:03Z2024-09-25T04:53:03ZYazar Wang, Shuo. author.<br/><a href="http://dx.doi.org/10.1007/978-3-662-44997-4">http://dx.doi.org/10.1007/978-3-662-44997-4</a><br/>Format: Electronic Resources<br/>Selected Essays on Corporate Reputation and Social Media Collection of Empirical Evidenceent://SD_ILS/0/SD_ILS:243372024-09-25T04:53:03Z2024-09-25T04:53:03ZYazar Kick, Markus. author.<br/><a href="http://dx.doi.org/10.1007/978-3-658-08837-8">http://dx.doi.org/10.1007/978-3-658-08837-8</a><br/>Format: Electronic Resources<br/>Innovations in Social Marketing and Public Health Communication Improving the Quality of Life for Individuals and Communitiesent://SD_ILS/0/SD_ILS:229952024-09-25T04:53:03Z2024-09-25T04:53:03ZYazar Wymer, Walter. editor.<br/><a href="http://dx.doi.org/10.1007/978-3-319-19869-9">http://dx.doi.org/10.1007/978-3-319-19869-9</a><br/>Format: Electronic Resources<br/>Advances in National Brand and Private Label Marketing Second International Conference, 2015ent://SD_ILS/0/SD_ILS:230212024-09-25T04:53:03Z2024-09-25T04:53:03ZYazar Martínez-López, Francisco J. editor.<br/><a href="http://dx.doi.org/10.1007/978-3-319-20182-5">http://dx.doi.org/10.1007/978-3-319-20182-5</a><br/>Format: Electronic Resources<br/>Brand Building and Marketing in Key Emerging Markets A Practitioner’s Guide to Successful Brand Growth in China, India, Russia and Brazilent://SD_ILS/0/SD_ILS:229422024-09-25T04:53:03Z2024-09-25T04:53:03ZYazar Schaffmeister, Niklas. author.<br/><a href="http://dx.doi.org/10.1007/978-3-319-19482-0">http://dx.doi.org/10.1007/978-3-319-19482-0</a><br/>Format: Electronic Resources<br/>Proceedings of the 1989 Academy of Marketing Science (AMS) Annual Conferenceent://SD_ILS/0/SD_ILS:226312024-09-25T04:53:03Z2024-09-25T04:53:03ZYazar Hawes, Jon M. editor.<br/><a href="http://dx.doi.org/10.1007/978-3-319-17055-8">http://dx.doi.org/10.1007/978-3-319-17055-8</a><br/>Format: Electronic Resources<br/>Marketing in Transition: Scarcity, Globalism, & Sustainability Proceedings of the 2009 World Marketing Congressent://SD_ILS/0/SD_ILS:228462024-09-25T04:53:03Z2024-09-25T04:53:03ZYazar Campbell, Colin L. editor.<br/><a href="http://dx.doi.org/10.1007/978-3-319-18687-0">http://dx.doi.org/10.1007/978-3-319-18687-0</a><br/>Format: Electronic Resources<br/>Confessions of the Pricing Man How Price Affects Everythingent://SD_ILS/0/SD_ILS:230432024-09-25T04:53:03Z2024-09-25T04:53:03ZYazar Simon, Hermann. author.<br/><a href="http://dx.doi.org/10.1007/978-3-319-20400-0">http://dx.doi.org/10.1007/978-3-319-20400-0</a><br/>Format: Electronic Resources<br/>Proceedings of the 1983 Academy of Marketing Science (AMS) Annual Conferenceent://SD_ILS/0/SD_ILS:226162024-09-25T04:53:03Z2024-09-25T04:53:03ZYazar Rogers III, John C. editor.<br/><a href="http://dx.doi.org/10.1007/978-3-319-16937-8">http://dx.doi.org/10.1007/978-3-319-16937-8</a><br/>Format: Electronic Resources<br/>Proceedings of the 1984 Academy of Marketing Science (AMS) Annual Conferenceent://SD_ILS/0/SD_ILS:226212024-09-25T04:53:03Z2024-09-25T04:53:03ZYazar Lindquist, Jay D. editor.<br/><a href="http://dx.doi.org/10.1007/978-3-319-16973-6">http://dx.doi.org/10.1007/978-3-319-16973-6</a><br/>Format: Electronic Resources<br/>Proceedings of the 1991 Academy of Marketing Science (AMS) Annual Conferenceent://SD_ILS/0/SD_ILS:226292024-09-25T04:53:03Z2024-09-25T04:53:03ZYazar King, Robert L. editor.<br/><a href="http://dx.doi.org/10.1007/978-3-319-17049-7">http://dx.doi.org/10.1007/978-3-319-17049-7</a><br/>Format: Electronic Resources<br/>Proceedings of the 1987 Academy of Marketing Science (AMS) Annual Conferenceent://SD_ILS/0/SD_ILS:226302024-09-25T04:53:03Z2024-09-25T04:53:03ZYazar Hawes, Jon M. editor.<br/><a href="http://dx.doi.org/10.1007/978-3-319-17052-7">http://dx.doi.org/10.1007/978-3-319-17052-7</a><br/>Format: Electronic Resources<br/>Factors Driving Social Network Site Usageent://SD_ILS/0/SD_ILS:243622024-09-25T04:53:03Z2024-09-25T04:53:03ZYazar Ernst, Claus-Peter H. author.<br/><a href="http://dx.doi.org/10.1007/978-3-658-09918-3">http://dx.doi.org/10.1007/978-3-658-09918-3</a><br/>Format: Electronic Resources<br/>Use of Market Data in the Recruitment of High Potentials Segmentation and Targeting in Human Resources in the Pharmaceutical Industryent://SD_ILS/0/SD_ILS:243692024-09-25T04:53:03Z2024-09-25T04:53:03ZYazar Posthumus, Jan. author.<br/><a href="http://dx.doi.org/10.1007/978-3-658-10376-7">http://dx.doi.org/10.1007/978-3-658-10376-7</a><br/>Format: Electronic Resources<br/>Growing Brands Through Sponsorship An Empirical Investigation of Brand Image Transfer in a Sponsorship Allianceent://SD_ILS/0/SD_ILS:242872024-09-25T04:53:03Z2024-09-25T04:53:03ZYazar Gross, Philip. author.<br/><a href="http://dx.doi.org/10.1007/978-3-658-07250-6">http://dx.doi.org/10.1007/978-3-658-07250-6</a><br/>Format: Electronic Resources<br/>Principles of marketingent://SD_ILS/0/SD_ILS:49812024-09-25T04:53:03Z2024-09-25T04:53:03ZYazar Kotler, Philip.<br/>Format: Kitap<br/>Product Information Management Theory and Practiceent://SD_ILS/0/SD_ILS:205612024-09-25T04:53:03Z2024-09-25T04:53:03ZYazar Abraham, Jorij. author.<br/><a href="http://dx.doi.org/10.1007/978-3-319-04885-7">http://dx.doi.org/10.1007/978-3-319-04885-7</a><br/>Format: Electronic Resources<br/>Mixed Method Research Design An Application in Consumer-Brand Relationships (CBR)ent://SD_ILS/0/SD_ILS:202472024-09-25T04:53:03Z2024-09-25T04:53:03ZYazar Sreejesh, S. author.<br/><a href="http://dx.doi.org/10.1007/978-3-319-02687-9">http://dx.doi.org/10.1007/978-3-319-02687-9</a><br/>Format: Electronic Resources<br/>Management of the Fuzzy Front End of Innovationent://SD_ILS/0/SD_ILS:200402024-09-25T04:53:03Z2024-09-25T04:53:03ZYazar Gassmann, Oliver. editor.<br/><a href="http://dx.doi.org/10.1007/978-3-319-01056-4">http://dx.doi.org/10.1007/978-3-319-01056-4</a><br/>Format: Electronic Resources<br/>Aerospace Marketing Management A Handbook for the Entire Value Chainent://SD_ILS/0/SD_ILS:200702024-09-25T04:53:03Z2024-09-25T04:53:03ZYazar Malaval, Philippe. author.<br/><a href="http://dx.doi.org/10.1007/978-3-319-01354-1">http://dx.doi.org/10.1007/978-3-319-01354-1</a><br/>Format: Electronic Resources<br/>Customer Knowledge Management Leveraging Soft Skills to Improve Customer Focusent://SD_ILS/0/SD_ILS:205972024-09-25T04:53:03Z2024-09-25T04:53:03ZYazar Sain, Soumit. author.<br/><a href="http://dx.doi.org/10.1007/978-3-319-05059-1">http://dx.doi.org/10.1007/978-3-319-05059-1</a><br/>Format: Electronic Resources<br/>Inductive Fuzzy Classification in Marketing Analyticsent://SD_ILS/0/SD_ILS:207292024-09-25T04:53:03Z2024-09-25T04:53:03ZYazar Kaufmann, Michael. author.<br/><a href="http://dx.doi.org/10.1007/978-3-319-05861-0">http://dx.doi.org/10.1007/978-3-319-05861-0</a><br/>Format: Electronic Resources<br/>Marketing : real people, real choices.ent://SD_ILS/0/SD_ILS:57962024-09-25T04:53:03Z2024-09-25T04:53:03ZYazar Solomon, Michael R.<br/>Format: Kitap<br/>Strategic marketing for non-profit organizationsent://SD_ILS/0/SD_ILS:58002024-09-25T04:53:03Z2024-09-25T04:53:03ZYazar Andreasen, Alan R<br/>Format: Kitap<br/>Social Networks and the Economics of Sportsent://SD_ILS/0/SD_ILS:211772024-09-25T04:53:03Z2024-09-25T04:53:03ZYazar Pardalos, Panos M. editor.<br/><a href="http://dx.doi.org/10.1007/978-3-319-08440-4">http://dx.doi.org/10.1007/978-3-319-08440-4</a><br/>Format: Electronic Resources<br/>Applied Conjoint Analysisent://SD_ILS/0/SD_ILS:236352024-09-25T04:53:03Z2024-09-25T04:53:03ZYazar Rao, Vithala R. author.<br/><a href="http://dx.doi.org/10.1007/978-3-540-87753-0">http://dx.doi.org/10.1007/978-3-540-87753-0</a><br/>Format: Electronic Resources<br/>Sales Negotiations in Professional Service Firms An Exploratory Study on Agenda Setting and Issue Managementent://SD_ILS/0/SD_ILS:241882024-09-25T04:53:03Z2024-09-25T04:53:03ZYazar Prat, Mireia. author.<br/><a href="http://dx.doi.org/10.1007/978-3-658-04499-2">http://dx.doi.org/10.1007/978-3-658-04499-2</a><br/>Format: Electronic Resources<br/>Online Channel Integration Value Creation and Customer Reactions in Online and Physical Storesent://SD_ILS/0/SD_ILS:241982024-09-25T04:53:03Z2024-09-25T04:53:03ZYazar Binder, Jochen. author.<br/><a href="http://dx.doi.org/10.1007/978-3-658-04573-9">http://dx.doi.org/10.1007/978-3-658-04573-9</a><br/>Format: Electronic Resources<br/>When Luxury Meets Art Forms of Collaboration between Luxury Brands and the Artsent://SD_ILS/0/SD_ILS:241992024-09-25T04:53:03Z2024-09-25T04:53:03ZYazar Kastner, Olga Louisa. author.<br/><a href="http://dx.doi.org/10.1007/978-3-658-04576-0">http://dx.doi.org/10.1007/978-3-658-04576-0</a><br/>Format: Electronic Resources<br/>Internal Brand Management in an International Contextent://SD_ILS/0/SD_ILS:241262024-09-25T04:53:03Z2024-09-25T04:53:03ZYazar Ravens, Christina. author.<br/><a href="http://dx.doi.org/10.1007/978-3-658-00754-6">http://dx.doi.org/10.1007/978-3-658-00754-6</a><br/>Format: Electronic Resources<br/>Retail Internationalization Analysis of Market Entry Modes, Format Transfer and Coordination of Retail Activitiesent://SD_ILS/0/SD_ILS:241282024-09-25T04:53:03Z2024-09-25T04:53:03ZYazar Elsner, Stefan. author.<br/><a href="http://dx.doi.org/10.1007/978-3-658-01096-6">http://dx.doi.org/10.1007/978-3-658-01096-6</a><br/>Format: Electronic Resources<br/>Retail Branding and Store Loyalty Analysis in the Context of Reciprocity, Store Accessibility, and Retail Formatsent://SD_ILS/0/SD_ILS:241292024-09-25T04:53:03Z2024-09-25T04:53:03ZYazar Berg, Bettina. author.<br/><a href="http://dx.doi.org/10.1007/978-3-658-01596-1">http://dx.doi.org/10.1007/978-3-658-01596-1</a><br/>Format: Electronic Resources<br/>Communities of Practice and Vintage Innovation A Strategic Reaction to Technological Changeent://SD_ILS/0/SD_ILS:201442024-09-25T04:53:03Z2024-09-25T04:53:03ZYazar Schiavone, Francesco. author.<br/><a href="http://dx.doi.org/10.1007/978-3-319-01902-4">http://dx.doi.org/10.1007/978-3-319-01902-4</a><br/>Format: Electronic Resources<br/>A Concise Guide to Market Research The Process, Data, and Methods Using IBM SPSS Statisticsent://SD_ILS/0/SD_ILS:239412024-09-25T04:53:03Z2024-09-25T04:53:03ZYazar Sarstedt, Marko. author.<br/><a href="http://dx.doi.org/10.1007/978-3-642-53965-7">http://dx.doi.org/10.1007/978-3-642-53965-7</a><br/>Format: Electronic Resources<br/>Reliance on Foreign Markets: Multinationality and Performanceent://SD_ILS/0/SD_ILS:249422024-09-25T04:53:03Z2024-09-25T04:53:03ZYazar Nakano, Makoto. author.<br/><a href="http://dx.doi.org/10.1007/978-4-431-54562-0">http://dx.doi.org/10.1007/978-4-431-54562-0</a><br/>Format: Electronic Resources<br/>Strategies in E-Business Positioning and Social Networking in Online Marketsent://SD_ILS/0/SD_ILS:197042024-09-25T04:53:03Z2024-09-25T04:53:03ZYazar Gil-Pechuán, Ignacio. editor.<br/><a href="http://dx.doi.org/10.1007/978-1-4614-8184-3">http://dx.doi.org/10.1007/978-1-4614-8184-3</a><br/>Format: Electronic Resources<br/>National Brands and Private Labels in Retailing First International Symposium NB&PL, Barcelona, June 2014ent://SD_ILS/0/SD_ILS:209542024-09-25T04:53:03Z2024-09-25T04:53:03ZYazar Gázquez-Abad, Juan Carlos. editor.<br/><a href="http://dx.doi.org/10.1007/978-3-319-07194-7">http://dx.doi.org/10.1007/978-3-319-07194-7</a><br/>Format: Electronic Resources<br/>Uniform Across-the-Board Promotionsent://SD_ILS/0/SD_ILS:209392024-09-25T04:53:03Z2024-09-25T04:53:03ZYazar Jauch, Marc-Oliver. author.<br/><a href="http://dx.doi.org/10.1007/978-3-319-07115-2">http://dx.doi.org/10.1007/978-3-319-07115-2</a><br/>Format: Electronic Resources<br/>The Quintessence of Marketing What You Really Need to Know to Manage Your Marketing Activitiesent://SD_ILS/0/SD_ILS:239212024-09-25T04:53:03Z2024-09-25T04:53:03ZYazar Bickhoff, Nils. author.<br/><a href="http://dx.doi.org/10.1007/978-3-642-45444-8">http://dx.doi.org/10.1007/978-3-642-45444-8</a><br/>Format: Electronic Resources<br/>Tourist Destination Images and Local Culture Using the Example of the United Arab Emiratesent://SD_ILS/0/SD_ILS:241902024-09-25T04:53:03Z2024-09-25T04:53:03ZYazar Schwaighofer, Verena. author.<br/><a href="http://dx.doi.org/10.1007/978-3-658-04521-0">http://dx.doi.org/10.1007/978-3-658-04521-0</a><br/>Format: Electronic Resources<br/>Nature-Based Tourism in Mallorca’s Natural Areas The Benefits of Tourism for Natural Areasent://SD_ILS/0/SD_ILS:241912024-09-25T04:53:03Z2024-09-25T04:53:03ZYazar Wolter, Luisa. author.<br/><a href="http://dx.doi.org/10.1007/978-3-658-04536-4">http://dx.doi.org/10.1007/978-3-658-04536-4</a><br/>Format: Electronic Resources<br/>The Social Web in the Hotel Industry The Impact of the Social Web on the Information Process of German Hotel Guestsent://SD_ILS/0/SD_ILS:241932024-09-25T04:53:03Z2024-09-25T04:53:03ZYazar Chehimi, Nadine. author.<br/><a href="http://dx.doi.org/10.1007/978-3-658-04544-9">http://dx.doi.org/10.1007/978-3-658-04544-9</a><br/>Format: Electronic Resources<br/>Retail Marketing and Sales Performance A Definitive Guide to Optimizing Service Quality and Sales Effectivenessent://SD_ILS/0/SD_ILS:242032024-09-25T04:53:03Z2024-09-25T04:53:03ZYazar Preuss, Christoph. author.<br/><a href="http://dx.doi.org/10.1007/978-3-658-04630-9">http://dx.doi.org/10.1007/978-3-658-04630-9</a><br/>Format: Electronic Resources<br/>User-Generated Content and its Impact on Branding How Users and Communities Create and Manage Brands in Social Mediaent://SD_ILS/0/SD_ILS:241392024-09-25T04:53:03Z2024-09-25T04:53:03ZYazar Dennhardt, Severin. author.<br/><a href="http://dx.doi.org/10.1007/978-3-658-02350-8">http://dx.doi.org/10.1007/978-3-658-02350-8</a><br/>Format: Electronic Resources<br/>R&D Managementent://SD_ILS/0/SD_ILS:250592024-09-25T04:53:03Z2024-09-25T04:53:03ZYazar Akhilesh, K B. author.<br/><a href="http://dx.doi.org/10.1007/978-81-322-1946-0">http://dx.doi.org/10.1007/978-81-322-1946-0</a><br/>Format: Electronic Resources<br/>Innovation in a High Technology B2B Context Exploring Supply Networks, Processes and Managementent://SD_ILS/0/SD_ILS:242422024-09-25T04:53:03Z2024-09-25T04:53:03ZYazar Möhring, Monika Maria. author.<br/><a href="http://dx.doi.org/10.1007/978-3-658-05721-3">http://dx.doi.org/10.1007/978-3-658-05721-3</a><br/>Format: Electronic Resources<br/>Sustainability and Human Resource Management Developing Sustainable Business Organizationsent://SD_ILS/0/SD_ILS:236992024-09-25T04:53:03Z2024-09-25T04:53:03ZYazar Ehnert, Ina. editor.<br/><a href="http://dx.doi.org/10.1007/978-3-642-37524-8">http://dx.doi.org/10.1007/978-3-642-37524-8</a><br/>Format: Electronic Resources<br/>Marketing Cases from Emerging Marketsent://SD_ILS/0/SD_ILS:236862024-09-25T04:53:03Z2024-09-25T04:53:03ZYazar Mutum, Dilip. editor.<br/><a href="http://dx.doi.org/10.1007/978-3-642-36861-5">http://dx.doi.org/10.1007/978-3-642-36861-5</a><br/>Format: Electronic Resources<br/>Corporate Social Responsibility in the Global Business Worldent://SD_ILS/0/SD_ILS:237032024-09-25T04:53:03Z2024-09-25T04:53:03ZYazar Yüksel Mermod, Asli. editor.<br/><a href="http://dx.doi.org/10.1007/978-3-642-37620-7">http://dx.doi.org/10.1007/978-3-642-37620-7</a><br/>Format: Electronic Resources<br/>Business Process Blueprinting A Method for Customer-Oriented Business Process Modelingent://SD_ILS/0/SD_ILS:241602024-09-25T04:53:03Z2024-09-25T04:53:03ZYazar Hewing, Michael. author.<br/><a href="http://dx.doi.org/10.1007/978-3-658-03729-1">http://dx.doi.org/10.1007/978-3-658-03729-1</a><br/>Format: Electronic Resources<br/>Innovation Acceptance The Case of Advanced Driver-Assistance Systemsent://SD_ILS/0/SD_ILS:242192024-09-25T04:53:03Z2024-09-25T04:53:03ZYazar Planing, Patrick. author.<br/><a href="http://dx.doi.org/10.1007/978-3-658-05005-4">http://dx.doi.org/10.1007/978-3-658-05005-4</a><br/>Format: Electronic Resources<br/>Household and Living Arrangement Projections The Extended Cohort-Component Method and Applications to the U.S. and Chinaent://SD_ILS/0/SD_ILS:251572024-09-25T04:53:03Z2024-09-25T04:53:03ZYazar Zeng, Yi. author.<br/><a href="http://dx.doi.org/10.1007/978-90-481-8906-9">http://dx.doi.org/10.1007/978-90-481-8906-9</a><br/>Format: Electronic Resources<br/>Does Multi-stage Marketing Pay? Creating Competitive Advantages Through Multi-stage Marketingent://SD_ILS/0/SD_ILS:242372024-09-25T04:53:03Z2024-09-25T04:53:03ZYazar Schönhoff, Alejandro-Marcel. author.<br/><a href="http://dx.doi.org/10.1007/978-3-658-05559-2">http://dx.doi.org/10.1007/978-3-658-05559-2</a><br/>Format: Electronic Resources<br/>Recovery Management in Business-to-Business Markets Conceptual Dimensions, Relational Consequences and Financial Contributionsent://SD_ILS/0/SD_ILS:242392024-09-25T04:53:03Z2024-09-25T04:53:03ZYazar Döscher, Kristian. author.<br/><a href="http://dx.doi.org/10.1007/978-3-658-05637-7">http://dx.doi.org/10.1007/978-3-658-05637-7</a><br/>Format: Electronic Resources<br/>Digital Wine How QR Codes Facilitate New Markets for Small Wine Industriesent://SD_ILS/0/SD_ILS:258462024-09-25T04:53:03Z2024-09-25T04:53:03ZYazar Brabazon, Tara. author.<br/><a href="http://dx.doi.org/10.1007/978-981-287-059-9">http://dx.doi.org/10.1007/978-981-287-059-9</a><br/>Format: Electronic Resources<br/>Social media marketingent://SD_ILS/0/SD_ILS:1812402024-09-25T04:53:03Z2024-09-25T04:53:03ZYazar Tuten, Tracy L.<br/>Format: Kitap<br/>International Consumer Behavior in the 21st Century Impact on Marketing Strategy Developmentent://SD_ILS/0/SD_ILS:24772024-09-25T04:53:03Z2024-09-25T04:53:03ZYazar Samli, A. Coskun. author.<br/><a href="http://dx.doi.org/10.1007/978-1-4614-5125-9">http://dx.doi.org/10.1007/978-1-4614-5125-9</a><br/>Format: Electronic Resources<br/>The FORA Framework A Fuzzy Grassroots Ontology for Online Reputation Managementent://SD_ILS/0/SD_ILS:25982024-09-25T04:53:03Z2024-09-25T04:53:03ZYazar Portmann, Edy. author.<br/><a href="http://dx.doi.org/10.1007/978-3-642-33233-3">http://dx.doi.org/10.1007/978-3-642-33233-3</a><br/>Format: Electronic Resources<br/>Customer Relationship Management in the Financial Industry Organizational Processes and Technology Innovationent://SD_ILS/0/SD_ILS:26282024-09-25T04:53:03Z2024-09-25T04:53:03ZYazar Rajola, Federico. author.<br/><a href="http://dx.doi.org/10.1007/978-3-642-35554-7">http://dx.doi.org/10.1007/978-3-642-35554-7</a><br/>Format: Electronic Resources<br/>Vertical Price Coordination and Brand Care Interdisciplinary Perspectives on the Prohibition of Resale Price Maintenanceent://SD_ILS/0/SD_ILS:26292024-09-25T04:53:03Z2024-09-25T04:53:03ZYazar Ahlert, Dieter. author.<br/><a href="http://dx.doi.org/10.1007/978-3-642-35570-7">http://dx.doi.org/10.1007/978-3-642-35570-7</a><br/>Format: Electronic Resources<br/>Ethics in Consumer Choice An Empirical Analysis based on the Example of Coffeeent://SD_ILS/0/SD_ILS:27032024-09-25T04:53:03Z2024-09-25T04:53:03ZYazar Langen, Nina. author.<br/><a href="http://dx.doi.org/10.1007/978-3-658-00759-1">http://dx.doi.org/10.1007/978-3-658-00759-1</a><br/>Format: Electronic Resources<br/>Brand Growth Barriers Identify, Understand, and Overcome Thement://SD_ILS/0/SD_ILS:26632024-09-25T04:53:03Z2024-09-25T04:53:03ZYazar Krüger, Ralph. author.<br/><a href="http://dx.doi.org/10.1007/978-3-642-37108-0">http://dx.doi.org/10.1007/978-3-642-37108-0</a><br/>Format: Electronic Resources<br/>Hurdle Race Marketing The Enlightenment - The Disillusionment - The Breakthroughent://SD_ILS/0/SD_ILS:27172024-09-25T04:53:03Z2024-09-25T04:53:03ZYazar Backhaus, Klaus. author.<br/><a href="http://dx.doi.org/10.1007/978-3-658-02444-4">http://dx.doi.org/10.1007/978-3-658-02444-4</a><br/>Format: Electronic Resources<br/>Third Party Product Reviews and Consumer Behaviour A Dichotomous Measuring via Rasch, Paired Comparison and Graphical Chain Modelsent://SD_ILS/0/SD_ILS:27332024-09-25T04:53:03Z2024-09-25T04:53:03ZYazar Ziniel, Wolfgang. author.<br/><a href="http://dx.doi.org/10.1007/978-3-8349-3633-2">http://dx.doi.org/10.1007/978-3-8349-3633-2</a><br/>Format: Electronic Resources<br/>Luxury Marketing A Challenge for Theory and Practiceent://SD_ILS/0/SD_ILS:27382024-09-25T04:53:03Z2024-09-25T04:53:03ZYazar Wiedmann, Klaus-Peter. editor.<br/><a href="http://dx.doi.org/10.1007/978-3-8349-4399-6">http://dx.doi.org/10.1007/978-3-8349-4399-6</a><br/>Format: Electronic Resources<br/>India’s Agricultural Marketing Market Reforms and Emergence of New Channelsent://SD_ILS/0/SD_ILS:27742024-09-25T04:53:03Z2024-09-25T04:53:03ZYazar Ghosh, Nilabja. author.<br/><a href="http://dx.doi.org/10.1007/978-81-322-1572-1">http://dx.doi.org/10.1007/978-81-322-1572-1</a><br/>Format: Electronic Resources<br/>Handbook of Social Media Management Value Chain and Business Models in Changing Media Marketsent://SD_ILS/0/SD_ILS:25492024-09-25T04:53:03Z2024-09-25T04:53:03ZYazar Friedrichsen, Mike. editor.<br/><a href="http://dx.doi.org/10.1007/978-3-642-28897-5">http://dx.doi.org/10.1007/978-3-642-28897-5</a><br/>Format: Electronic Resources<br/>International Employer Brand Management A Multilevel Analysis and Segmentation of Students' Preferencesent://SD_ILS/0/SD_ILS:26972024-09-25T04:53:03Z2024-09-25T04:53:03ZYazar Christiaans, Lena. author.<br/><a href="http://dx.doi.org/10.1007/978-3-658-00456-9">http://dx.doi.org/10.1007/978-3-658-00456-9</a><br/>Format: Electronic Resources<br/>Transnational Marketing and Transnational Consumersent://SD_ILS/0/SD_ILS:26542024-09-25T04:53:03Z2024-09-25T04:53:03ZYazar Sirkeci, Ibrahim. author.<br/><a href="http://dx.doi.org/10.1007/978-3-642-36775-5">http://dx.doi.org/10.1007/978-3-642-36775-5</a><br/>Format: Electronic Resources<br/>Exhibit Marketing and Trade Show Intelligence Successful Boothmanship and Booth Designent://SD_ILS/0/SD_ILS:26562024-09-25T04:53:03Z2024-09-25T04:53:03ZYazar Solberg Søilen, Klaus. author.<br/><a href="http://dx.doi.org/10.1007/978-3-642-36793-9">http://dx.doi.org/10.1007/978-3-642-36793-9</a><br/>Format: Electronic Resources<br/>Effectiveness of Online Marketing Campaigns An Investigation into Online Multichannel and Search Engine Advertisingent://SD_ILS/0/SD_ILS:27122024-09-25T04:53:03Z2024-09-25T04:53:03ZYazar Klapdor, Sebastian. author.<br/><a href="http://dx.doi.org/10.1007/978-3-658-01732-3">http://dx.doi.org/10.1007/978-3-658-01732-3</a><br/>Format: Electronic Resources<br/>The Executor of Integrated Marketing Communications Strategy: Marcom Manager’s Working Modelent://SD_ILS/0/SD_ILS:26692024-09-25T04:53:03Z2024-09-25T04:53:03ZYazar Shin, Kwang-Yong. author.<br/><a href="http://dx.doi.org/10.1007/978-3-642-38091-4">http://dx.doi.org/10.1007/978-3-642-38091-4</a><br/>Format: Electronic Resources<br/>Network Governance Alliances, Cooperatives and Franchise Chainsent://SD_ILS/0/SD_ILS:27262024-09-25T04:53:03Z2024-09-25T04:53:03ZYazar Ehrmann, Thomas. editor.<br/><a href="http://dx.doi.org/10.1007/978-3-7908-2867-2">http://dx.doi.org/10.1007/978-3-7908-2867-2</a><br/>Format: Electronic Resources<br/>Retail Internationalization in Emerging Countries The Positioning of Global Retail Brands in Chinaent://SD_ILS/0/SD_ILS:27422024-09-25T04:53:03Z2024-09-25T04:53:03ZYazar Pennemann, Karin. author.<br/><a href="http://dx.doi.org/10.1007/978-3-8349-4492-4">http://dx.doi.org/10.1007/978-3-8349-4492-4</a><br/>Format: Electronic Resources<br/>Introduction to marketingent://SD_ILS/0/SD_ILS:50782024-09-25T04:53:03Z2024-09-25T04:53:03ZYazar McDaniel, Carl.<br/>Format: Kitap<br/>Marketing : the coreent://SD_ILS/0/SD_ILS:54652024-09-25T04:53:03Z2024-09-25T04:53:03ZYazar Kerin, Roger A.<br/>Format: Kitap<br/>Soru ve cevaplarla günümüzde pazarlamanın temellerient://SD_ILS/0/SD_ILS:42692024-09-25T04:53:03Z2024-09-25T04:53:03ZYazar Kotler, Philip.<br/>Format: Kitap<br/>Pazarlama 3.0: ürün, müşteri, insan ruhuent://SD_ILS/0/SD_ILS:49862024-09-25T04:53:03Z2024-09-25T04:53:03ZYazar Kotler, Philip.<br/>Format: Kitap<br/>The connected customer : the changing nature of consumer and business marketsent://SD_ILS/0/SD_ILS:1854972024-09-25T04:53:03Z2024-09-25T04:53:03ZYazar Wuyts, Stefan.<br/>Format: Kitap<br/>Guerrilla marketing : easy and inexpensive strategies for making big profits from your small businessent://SD_ILS/0/SD_ILS:10592024-09-25T04:53:03Z2024-09-25T04:53:03ZYazar Levinson, Jay Conrad.<br/>Format: Kitap<br/>Pazarlama savaşı = Marketing warfareent://SD_ILS/0/SD_ILS:6472032024-09-25T04:53:03Z2024-09-25T04:53:03ZYazar Trout, Jack.<br/>Format: Kitap<br/>Pazarlamanın 22 kuralıent://SD_ILS/0/SD_ILS:135022024-09-25T04:53:03Z2024-09-25T04:53:03ZYazar Ries, Al.<br/>Format: Kitap<br/>Biraz da ben konuşayım : ünlü reklam eleştirmeni açtı ağzını yumdu gözünü!ent://SD_ILS/0/SD_ILS:1817912024-09-25T04:53:03Z2024-09-25T04:53:03ZYazar Garfield, Bob.<br/>Format: Kitap<br/>Retail marketingent://SD_ILS/0/SD_ILS:1807482024-09-25T04:53:03Z2024-09-25T04:53:03ZYazar McGoldrick, Peter J.<br/>Format: Kitap<br/>Pazarlama ilkeleri ve örnek olaylarent://SD_ILS/0/SD_ILS:30282024-09-25T04:53:03Z2024-09-25T04:53:03ZYazar Mucuk, İsmet<br/>Format: Kitap<br/>