Search Results for - Narrowed by: 2015-2020 - Globalization. - Marketing.SirsiDynix Enterprisehttps://catalog.tedu.edu.tr/client/tr_TR/defaulttr/defaulttr/qf$003dPUBDATE$002509Bas$0025C4$0025B1m$002bY$0025C4$0025B1l$0025C4$0025B1$0025092015-2020$0025092015-2020$0026qf$003dSUBJECT$002509Konu$002509Globalization.$002509Globalization.$0026qf$003dSUBJECT$002509Konu$002509Marketing.$002509Marketing.$0026ps$003d300$0026isd$003dtrue?2024-09-29T02:09:51ZMarket Entry in China Case Studies on Strategy, Marketing, and Brandingent://SD_ILS/0/SD_ILS:173282024-09-29T02:09:51Z2024-09-29T02:09:51ZYazar Prange, Christiane. editor.<br/><a href="http://dx.doi.org/10.1007/978-3-319-29139-0">http://dx.doi.org/10.1007/978-3-319-29139-0</a><br/>Format: Electronic Resources<br/>Pharmaceutical Advertising as a Source of Consumer Self-Empowerment Evidence from Four Countriesent://SD_ILS/0/SD_ILS:184912024-09-29T02:09:51Z2024-09-29T02:09:51ZYazar Koinig, Isabell. author.<br/><a href="http://dx.doi.org/10.1007/978-3-658-13134-0">http://dx.doi.org/10.1007/978-3-658-13134-0</a><br/>Format: Electronic Resources<br/>Achieving Brand Loyalty in China through After-Sales Services With a Particular Focus on the Influences of Cultural Determinantsent://SD_ILS/0/SD_ILS:185162024-09-29T02:09:51Z2024-09-29T02:09:51ZYazar Fraß, Alexander. author.<br/><a href="http://dx.doi.org/10.1007/978-3-658-14367-1">http://dx.doi.org/10.1007/978-3-658-14367-1</a><br/>Format: Electronic Resources<br/>International Fragmentation Impacts and Prospects for Manufacturing, Marketing, Economy, and Growthent://SD_ILS/0/SD_ILS:178962024-09-29T02:09:51Z2024-09-29T02:09:51ZYazar Arora, Anshu Saxena. editor.<br/><a href="http://dx.doi.org/10.1007/978-3-319-33846-0">http://dx.doi.org/10.1007/978-3-319-33846-0</a><br/>Format: Electronic Resources<br/>Global Marketing Strategy An Executive Digestent://SD_ILS/0/SD_ILS:170472024-09-29T02:09:51Z2024-09-29T02:09:51ZYazar Schlegelmilch, Bodo B. author.<br/><a href="http://dx.doi.org/10.1007/978-3-319-26279-6">http://dx.doi.org/10.1007/978-3-319-26279-6</a><br/>Format: Electronic Resources<br/>Wine Positioning A Handbook with 30 Case Studies of Wine Brands and Wine Regions in the Worldent://SD_ILS/0/SD_ILS:169272024-09-29T02:09:51Z2024-09-29T02:09:51ZYazar Mora, Pierre. author.<br/><a href="http://dx.doi.org/10.1007/978-3-319-24481-5">http://dx.doi.org/10.1007/978-3-319-24481-5</a><br/>Format: Electronic Resources<br/>Boundary Spanning Elements and the Marketing Function in Organizations Concepts and Empirical Studiesent://SD_ILS/0/SD_ILS:220832024-09-29T02:09:51Z2024-09-29T02:09:51ZYazar Sahadev, Sunil. editor.<br/><a href="http://dx.doi.org/10.1007/978-3-319-13440-6">http://dx.doi.org/10.1007/978-3-319-13440-6</a><br/>Format: Electronic Resources<br/>Fundamentals of Business-to-Business Marketing Mastering Business Marketsent://SD_ILS/0/SD_ILS:219002024-09-29T02:09:51Z2024-09-29T02:09:51ZYazar Kleinaltenkamp, Michael. editor.<br/><a href="http://dx.doi.org/10.1007/978-3-319-12463-6">http://dx.doi.org/10.1007/978-3-319-12463-6</a><br/>Format: Electronic Resources<br/>Brand Building and Marketing in Key Emerging Markets A Practitioner’s Guide to Successful Brand Growth in China, India, Russia and Brazilent://SD_ILS/0/SD_ILS:229422024-09-29T02:09:51Z2024-09-29T02:09:51ZYazar Schaffmeister, Niklas. author.<br/><a href="http://dx.doi.org/10.1007/978-3-319-19482-0">http://dx.doi.org/10.1007/978-3-319-19482-0</a><br/>Format: Electronic Resources<br/>Managing in Recovering Marketsent://SD_ILS/0/SD_ILS:250662024-09-29T02:09:51Z2024-09-29T02:09:51ZYazar Chatterjee, S. editor.<br/><a href="http://dx.doi.org/10.1007/978-81-322-1979-8">http://dx.doi.org/10.1007/978-81-322-1979-8</a><br/>Format: Electronic Resources<br/>The Replication of Retail Fashion Formats into Foreign Countries A Qualitative Analysisent://SD_ILS/0/SD_ILS:242982024-09-29T02:09:51Z2024-09-29T02:09:51ZYazar Schröder, Christoph. author.<br/><a href="http://dx.doi.org/10.1007/978-3-658-07541-5">http://dx.doi.org/10.1007/978-3-658-07541-5</a><br/>Format: Electronic Resources<br/>