Search Results for - Narrowed by: 2015 - Marketing.

Pazarlamanın 22 kuralı/$c Al Ries, Jack Trout; çeviri: Murat Yaz.

2024-06-06T09:25:09Z

Yazar Ries, Al.
Format: Kitap

Handbook of Media Branding

2024-06-06T09:25:09Z

Yazar Siegert, Gabriele. editor.
http://dx.doi.org/10.1007/978-3-319-18236-0
Format: Electronic Resources

Confessions of the Pricing Man How Price Affects Everything

2024-06-06T09:25:09Z

Yazar Simon, Hermann. author.
http://dx.doi.org/10.1007/978-3-319-20400-0
Format: Electronic Resources

Proceedings of the 1984 Academy of Marketing Science (AMS) Annual Conference

2024-06-06T09:25:09Z

Yazar Lindquist, Jay D. editor.
http://dx.doi.org/10.1007/978-3-319-16973-6
Format: Electronic Resources

The 1980’s: A Decade of Marketing Challenges Proceedings of the 1981 Academy of Marketing Science (AMS) Annual Conference

2024-06-06T09:25:09Z

Yazar Bellur, Venkatakrishna V. editor.
http://dx.doi.org/10.1007/978-3-319-16976-7
Format: Electronic Resources

Proceedings of the 1988 Academy of Marketing Science (AMS) Annual Conference

2024-06-06T09:25:09Z

Yazar Bahn, Kenneth D. editor.
http://dx.doi.org/10.1007/978-3-319-17046-6
Format: Electronic Resources

Proceedings of the 1991 Academy of Marketing Science (AMS) Annual Conference

2024-06-06T09:25:09Z

Yazar King, Robert L. editor.
http://dx.doi.org/10.1007/978-3-319-17049-7
Format: Electronic Resources

Proceedings of the 1987 Academy of Marketing Science (AMS) Annual Conference

2024-06-06T09:25:09Z

Yazar Hawes, Jon M. editor.
http://dx.doi.org/10.1007/978-3-319-17052-7
Format: Electronic Resources

Proceedings of the 1989 Academy of Marketing Science (AMS) Annual Conference

2024-06-06T09:25:09Z

Yazar Hawes, Jon M. editor.
http://dx.doi.org/10.1007/978-3-319-17055-8
Format: Electronic Resources

Staying the Consumption Course Exploring the Individual Lock-in Process in Service Relationships

2024-06-06T09:25:09Z

Yazar Schulte, Benjamin Krischan. author.
http://dx.doi.org/10.1007/978-3-658-08788-3
Format: Electronic Resources

Selected Essays on Corporate Reputation and Social Media Collection of Empirical Evidence

2024-06-06T09:25:09Z

Yazar Kick, Markus. author.
http://dx.doi.org/10.1007/978-3-658-08837-8
Format: Electronic Resources

The Paradox of Points Theoretical Foundation and Empirical Evidence of Medium Magnitude Effects in Loyalty Programs

2024-06-06T09:25:09Z

Yazar Köcher, Sören. author.
http://dx.doi.org/10.1007/978-3-658-09543-7
Format: Electronic Resources

From Coal to Biotech The Transformation of DSM with Business School Support

2024-06-06T09:25:09Z

Yazar Jeannet, Jean-Pierre. author.
http://dx.doi.org/10.1007/978-3-662-46299-7
Format: Electronic Resources

Agency Starting a Creative Firm in the Age of Digital Marketing

2024-06-06T09:25:09Z

Yazar Webb, Rick. author.
http://dx.doi.org/10.1007/978-1-137-50122-6
Format: Electronic Resources

Asian Brand Strategy (Revised and Updated) Building and Sustaining Strong Global Brands in Asia

2024-06-06T09:25:09Z

Yazar Roll, Martin. author.
http://dx.doi.org/10.1057/9781137359179
Format: Electronic Resources

Tourism in Latin America Cases of Success

2024-06-06T09:25:09Z

Yazar Panosso Netto, Alexandre. editor.
http://dx.doi.org/10.1007/978-3-319-05735-4
Format: Electronic Resources

Revolution in Marketing: Market Driving Changes Proceedings of the 2006 Academy of Marketing Science (AMS) Annual Conference

2024-06-06T09:25:09Z

Yazar Spotts, Harlan E. editor.
http://dx.doi.org/10.1007/978-3-319-11761-4
Format: Electronic Resources

Proceedings of the 1998 Academy of Marketing Science (AMS) Annual Conference

2024-06-06T09:25:09Z

Yazar Ford, John B. editor.
http://dx.doi.org/10.1007/978-3-319-13084-2
Format: Electronic Resources

The Perception of Quality Mapping Product and Service Quality to Consumer Perceptions

2024-06-06T09:25:09Z

Yazar Kenyon, George N. author.
http://dx.doi.org/10.1007/978-1-4471-6627-6
Format: Electronic Resources

Internet-Based Customer Value Management Developing Customer Relationships Online

2024-06-06T09:25:09Z

Yazar Doligalski, Tymoteusz. author.
http://dx.doi.org/10.1007/978-3-319-09855-5
Format: Electronic Resources

Assessing the Different Roles of Marketing Theory and Practice in the Jaws of Economic Uncertainty Proceedings of the 2004 Academy of Marketing Science (AMS) Annual Conference

2024-06-06T09:25:09Z

Yazar Spotts, Harlan E. editor.
http://dx.doi.org/10.1007/978-3-319-11845-1
Format: Electronic Resources

Proceedings of the 2009 Academy of Marketing Science (AMS) Annual Conference

2024-06-06T09:25:09Z

Yazar Robinson, Jr., Leroy. editor.
http://dx.doi.org/10.1007/978-3-319-10864-3
Format: Electronic Resources

The Sustainable Global Marketplace Proceedings of the 2011 Academy of Marketing Science (AMS) Annual Conference

2024-06-06T09:25:09Z

Yazar Dato-on, Mary Conway. editor.
http://dx.doi.org/10.1007/978-3-319-10873-5
Format: Electronic Resources

Ideas in Marketing: Finding the New and Polishing the Old Proceedings of the 2013 Academy of Marketing Science (AMS) Annual Conference

2024-06-06T09:25:09Z

Yazar Kubacki, Krzysztof. editor.
http://dx.doi.org/10.1007/978-3-319-10951-0
Format: Electronic Resources

Proceedings of the 1995 World Marketing Congress

2024-06-06T09:25:09Z

Yazar Grant, K. editor.
http://dx.doi.org/10.1007/978-3-319-17311-5
Format: Electronic Resources

Proceedings of the 1988 International Conference of Services Marketing

2024-06-06T09:25:09Z

Yazar Thomas, Edward G. editor.
http://dx.doi.org/10.1007/978-3-319-17317-7
Format: Electronic Resources

Proceedings of the 1997 World Marketing Congress

2024-06-06T09:25:09Z

Yazar Sidin, Samsinar MD. editor.
http://dx.doi.org/10.1007/978-3-319-17320-7
Format: Electronic Resources

Fuzzy Classification of Online Customers

2024-06-06T09:25:09Z

Yazar Werro, Nicolas. author.
http://dx.doi.org/10.1007/978-3-319-15970-6
Format: Electronic Resources

Global Perspectives in Marketing for the 21st Century Proceedings of the 1999 World Marketing Congress

2024-06-06T09:25:09Z

Yazar Manrai, Ajay K. editor.
http://dx.doi.org/10.1007/978-3-319-17356-6
Format: Electronic Resources

Proceedings of the 1985 Academy of Marketing Science (AMS) Annual Conference

2024-06-06T09:25:09Z

Yazar Malhotra, Naresh K. editor.
http://dx.doi.org/10.1007/978-3-319-16943-9
Format: Electronic Resources

Proceedings of the 1982 Academy of Marketing Science (AMS) Annual Conference

2024-06-06T09:25:09Z

Yazar Kothari, Vinay. editor.
http://dx.doi.org/10.1007/978-3-319-16946-0
Format: Electronic Resources

Advances in Advertising Research (Vol. V) Extending the Boundaries of Advertising

2024-06-06T09:25:09Z

Yazar Banks, Ivana Bušljeta. editor.
http://dx.doi.org/10.1007/978-3-658-08132-4
Format: Electronic Resources

Vertical Brand Portfolio Management Strategies for Integrated Brand Management between Manufacturers and Retailers

2024-06-06T09:25:09Z

Yazar Bakker, Diederich. author.
http://dx.doi.org/10.1007/978-3-658-08221-5
Format: Electronic Resources

Chinese Strategic Decision-making on CSR

2024-06-06T09:25:09Z

Yazar Wang, Shuo. author.
http://dx.doi.org/10.1007/978-3-662-44997-4
Format: Electronic Resources

Modeling Markets Analyzing Marketing Phenomena and Improving Marketing Decision Making

2024-06-06T09:25:09Z

Yazar Leeflang, Peter S.H. author.
http://dx.doi.org/10.1007/978-1-4939-2086-0
Format: Electronic Resources

Wine Queens Understanding the Role of Women in Wine Marketing

2024-06-06T09:25:09Z

Yazar Ramšak, Mojca. author.
http://dx.doi.org/10.1007/978-3-319-16661-2
Format: Electronic Resources

Growing Brands Through Sponsorship An Empirical Investigation of Brand Image Transfer in a Sponsorship Alliance

2024-06-06T09:25:09Z

Yazar Gross, Philip. author.
http://dx.doi.org/10.1007/978-3-658-07250-6
Format: Electronic Resources

The Replication of Retail Fashion Formats into Foreign Countries A Qualitative Analysis

2024-06-06T09:25:09Z

Yazar Schröder, Christoph. author.
http://dx.doi.org/10.1007/978-3-658-07541-5
Format: Electronic Resources

Social Media for Scientific Institutions How to Attract Young Academics by Using Social Media as a Marketing Tool

2024-06-06T09:25:09Z

Yazar Hurrle, Daniel. author.
http://dx.doi.org/10.1007/978-3-658-08822-4
Format: Electronic Resources

Business Relationship Management and Marketing Mastering Business Markets

2024-06-06T09:25:09Z

Yazar Kleinaltenkamp, Michael. editor.
http://dx.doi.org/10.1007/978-3-662-43856-5
Format: Electronic Resources

Managing in Recovering Markets

2024-06-06T09:25:09Z

Yazar Chatterjee, S. editor.
http://dx.doi.org/10.1007/978-81-322-1979-8
Format: Electronic Resources

Proceedings of the 1997 Academy of Marketing Science (AMS) Annual Conference

2024-06-06T09:25:09Z

Yazar Wilson, Elizabeth J. editor.
http://dx.doi.org/10.1007/978-3-319-13141-2
Format: Electronic Resources

Proceedings of the 1996 Academy of Marketing Science (AMS) Annual Conference

2024-06-06T09:25:09Z

Yazar Wilson, Elizabeth J. editor.
http://dx.doi.org/10.1007/978-3-319-13144-3
Format: Electronic Resources

Proceedings of the 1995 Academy of Marketing Science (AMS) Annual Conference

2024-06-06T09:25:09Z

Yazar Gomes, Roger. editor.
http://dx.doi.org/10.1007/978-3-319-13147-4
Format: Electronic Resources

Vertical Cooperative Advertising in Supply Chain Management A Game-Theoretic Analysis

2024-06-06T09:25:09Z

Yazar Aust, Gerhard. author.
http://dx.doi.org/10.1007/978-3-319-11626-6
Format: Electronic Resources

Multichannel Commerce A Consumer Perspective on the Integration of Physical and Electronic Channels

2024-06-06T09:25:09Z

Yazar Trenz, Manuel. author.
http://dx.doi.org/10.1007/978-3-319-16115-0
Format: Electronic Resources

Proceedings of the 1998 Multicultural Marketing Conference

2024-06-06T09:25:09Z

Yazar Chebat, Jean-Charles. editor.
http://dx.doi.org/10.1007/978-3-319-17383-2
Format: Electronic Resources

Minority Marketing: Research Perspectives for the 1990s Proceedings of the 1993 Minority Marketing Congress

2024-06-06T09:25:09Z

Yazar King, Robert L. editor.
http://dx.doi.org/10.1007/978-3-319-17386-3
Format: Electronic Resources

Minority Marketing: Issues and Prospects Proceedings of the 1987 Minority Marketing Congress

2024-06-06T09:25:09Z

Yazar King, Robert L. editor.
http://dx.doi.org/10.1007/978-3-319-17392-4
Format: Electronic Resources

Innovations in Social Marketing and Public Health Communication Improving the Quality of Life for Individuals and Communities

2024-06-06T09:25:09Z

Yazar Wymer, Walter. editor.
http://dx.doi.org/10.1007/978-3-319-19869-9
Format: Electronic Resources

Advances in National Brand and Private Label Marketing Second International Conference, 2015

2024-06-06T09:25:09Z

Yazar Martínez-López, Francisco J. editor.
http://dx.doi.org/10.1007/978-3-319-20182-5
Format: Electronic Resources

Marketing in Transition: Scarcity, Globalism, & Sustainability Proceedings of the 2009 World Marketing Congress

2024-06-06T09:25:09Z

Yazar Campbell, Colin L. editor.
http://dx.doi.org/10.1007/978-3-319-18687-0
Format: Electronic Resources

Use of Market Data in the Recruitment of High Potentials Segmentation and Targeting in Human Resources in the Pharmaceutical Industry

2024-06-06T09:25:09Z

Yazar Posthumus, Jan. author.
http://dx.doi.org/10.1007/978-3-658-10376-7
Format: Electronic Resources

Sponsor- and Country-Related Predictors of Sponsorship Effectiveness Sponsorship in a National and International Environment

2024-06-06T09:25:09Z

Yazar Lucas, Christian. author.
http://dx.doi.org/10.1007/978-3-658-07684-9
Format: Electronic Resources

Proceedings of the 1983 Academy of Marketing Science (AMS) Annual Conference

2024-06-06T09:25:09Z

Yazar Rogers III, John C. editor.
http://dx.doi.org/10.1007/978-3-319-16937-8
Format: Electronic Resources

Determinants of Private Label Attitude Predicting Consumers’ Brand Preferences Using Psychographics

2024-06-06T09:25:09Z

Yazar Weiß, Stefanie. author.
http://dx.doi.org/10.1007/978-3-658-08672-5
Format: Electronic Resources

Innovating in a Service-Driven Economy Insights, Application, and Practice

2024-06-06T09:25:09Z

Yazar Cuthbertson, Richard. author.
http://dx.doi.org/10.1057/9781137409034
Format: Electronic Resources

Driving Demand Transforming B2B Marketing to Meet the Needs of the Modern Buyer

2024-06-06T09:25:09Z

Yazar Hidalgo, Carlos. author.
http://dx.doi.org/10.1057/9781137526809
Format: Electronic Resources

Social Media Marketing in Tourism and Hospitality

2024-06-06T09:25:09Z

Yazar Minazzi, Roberta. author.
http://dx.doi.org/10.1007/978-3-319-05182-6
Format: Electronic Resources

Proceedings of the 1993 Academy of Marketing Science (AMS) Annual Conference

2024-06-06T09:25:09Z

Yazar Levy, Michael. editor.
http://dx.doi.org/10.1007/978-3-319-13159-7
Format: Electronic Resources

Proceedings of the 1994 Academy of Marketing Science (AMS) Annual Conference

2024-06-06T09:25:09Z

Yazar Wilson, Elizabeth J. editor.
http://dx.doi.org/10.1007/978-3-319-13162-7
Format: Electronic Resources

Digital Darwinism Branding and Business Models in Jeopardy

2024-06-06T09:25:09Z

Yazar Kreutzer, Ralf T. author.
http://dx.doi.org/10.1007/978-3-642-54401-9
Format: Electronic Resources

Factors Driving Social Network Site Usage

2024-06-06T09:25:09Z

Yazar Ernst, Claus-Peter H. author.
http://dx.doi.org/10.1007/978-3-658-09918-3
Format: Electronic Resources

Rethinking Place Branding Comprehensive Brand Development for Cities and Regions

2024-06-06T09:25:09Z

Yazar Kavaratzis, Mihalis. editor.
http://dx.doi.org/10.1007/978-3-319-12424-7
Format: Electronic Resources

Fundamentals of Business-to-Business Marketing Mastering Business Markets

2024-06-06T09:25:09Z

Yazar Kleinaltenkamp, Michael. editor.
http://dx.doi.org/10.1007/978-3-319-12463-6
Format: Electronic Resources

Innovation and Product Management A Holistic and Practical Approach to Uncertainty Reduction

2024-06-06T09:25:09Z

Yazar Gaubinger, Kurt. author.
http://dx.doi.org/10.1007/978-3-642-54376-0
Format: Electronic Resources

Brand Building and Marketing in Key Emerging Markets A Practitioner’s Guide to Successful Brand Growth in China, India, Russia and Brazil

2024-06-06T09:25:09Z

Yazar Schaffmeister, Niklas. author.
http://dx.doi.org/10.1007/978-3-319-19482-0
Format: Electronic Resources

Proceedings of the 2010 Academy of Marketing Science (AMS) Annual Conference

2024-06-06T09:25:09Z

Yazar Deeter-Schmelz, Dawn R. editor.
http://dx.doi.org/10.1007/978-3-319-11797-3
Format: Electronic Resources

Proceedings of the 2007 Academy of Marketing Science (AMS) Annual Conference

2024-06-06T09:25:09Z

Yazar Sharma, Dheeraj. editor.
http://dx.doi.org/10.1007/978-3-319-11806-2
Format: Electronic Resources

Proceedings of the 2002 Academy of Marketing Science (AMS) Annual Conference

2024-06-06T09:25:09Z

Yazar Spotts, Harlan E. editor.
http://dx.doi.org/10.1007/978-3-319-11882-6
Format: Electronic Resources

Proceedings of the 2000 Academy of Marketing Science (AMS) Annual Conference

2024-06-06T09:25:09Z

Yazar Spotts, Harlan E. editor.
http://dx.doi.org/10.1007/978-3-319-11885-7
Format: Electronic Resources

Adoption of Innovation Balancing Internal and External Stakeholders in the Marketing of Innovation

2024-06-06T09:25:09Z

Yazar Brem, Alexander. editor.
http://dx.doi.org/10.1007/978-3-319-14523-5
Format: Electronic Resources

Proceedings of the 1999 Academy of Marketing Science (AMS) Annual Conference

2024-06-06T09:25:09Z

Yazar Noble, Charles H. editor.
http://dx.doi.org/10.1007/978-3-319-13078-1
Format: Electronic Resources

Proceedings of the 1992 Academy of Marketing Science (AMS) Annual Conference

2024-06-06T09:25:09Z

Yazar Crittenden, Victoria L. editor.
http://dx.doi.org/10.1007/978-3-319-13248-8
Format: Electronic Resources

Proceedings of the 1990 Academy of Marketing Science (AMS) Annual Conference

2024-06-06T09:25:09Z

Yazar Dunlap, B. J. editor.
http://dx.doi.org/10.1007/978-3-319-13254-9
Format: Electronic Resources

Information and Communication Technologies in Tourism 2015 Proceedings of the International Conference in Lugano, Switzerland, February 3 - 6, 2015

2024-06-06T09:25:09Z

Yazar Tussyadiah, Iis. editor.
http://dx.doi.org/10.1007/978-3-319-14343-9
Format: Electronic Resources

Proceedings of the 1993 World Marketing Congress

2024-06-06T09:25:09Z

Yazar Sirgy, M. Joseph. editor.
http://dx.doi.org/10.1007/978-3-319-17323-8
Format: Electronic Resources

Marketing, Technology and Customer Commitment in the New Economy Proceedings of the 2005 Academy of Marketing Science (AMS) Annual Conference

2024-06-06T09:25:09Z

Yazar Spotts, Harlan E. editor.
http://dx.doi.org/10.1007/978-3-319-11779-9
Format: Electronic Resources

Value Chain Marketing A Marketing Strategy to Overcome Immediate Customer Innovation Resistance

2024-06-06T09:25:09Z

Yazar Hintze, Stephanie. author.
http://dx.doi.org/10.1007/978-3-319-11376-0
Format: Electronic Resources

Creating and Delivering Value in Marketing Proceedings of the 2003 Academy of Marketing Science (AMS) Annual Conference

2024-06-06T09:25:09Z

Yazar Spotts, Harlan E. editor.
http://dx.doi.org/10.1007/978-3-319-11848-2
Format: Electronic Resources

New Meanings for Marketing in a New Millennium Proceedings of the 2001 Academy of Marketing Science (AMS) Annual Conference

2024-06-06T09:25:09Z

Yazar Moore, Melissa. editor.
http://dx.doi.org/10.1007/978-3-319-11927-4
Format: Electronic Resources

Marketing Dynamism & Sustainability: Things Change, Things Stay the Same… Proceedings of the 2012 Academy of Marketing Science (AMS) Annual Conference

2024-06-06T09:25:09Z

Yazar Robinson, Jr., Leroy. editor.
http://dx.doi.org/10.1007/978-3-319-10912-1
Format: Electronic Resources

Proceedings of the 2008 Academy of Marketing Science (AMS) Annual Conference

2024-06-06T09:25:09Z

Yazar Robinson, Jr., Leroy. editor.
http://dx.doi.org/10.1007/978-3-319-10963-3
Format: Electronic Resources

Marketing Horizons: A 1980's Perspective Proceedings of the 1980 Academy of Marketing Science (AMS) Annual Conference

2024-06-06T09:25:09Z

Yazar Bellur, Venkatakrishna V. editor.
http://dx.doi.org/10.1007/978-3-319-10966-4
Format: Electronic Resources

Proceedings of the 1986 Academy of Marketing Science (AMS) Annual Conference

2024-06-06T09:25:09Z

Yazar Malhotra, Naresh K. editor.
http://dx.doi.org/10.1007/978-3-319-11101-8
Format: Electronic Resources

Cultural Tourism in a Digital Era First International Conference IACuDiT, Athens, 2014

2024-06-06T09:25:09Z

Yazar Katsoni, Vicky. editor.
http://dx.doi.org/10.1007/978-3-319-15859-4
Format: Electronic Resources

Boundary Spanning Elements and the Marketing Function in Organizations Concepts and Empirical Studies

2024-06-06T09:25:09Z

Yazar Sahadev, Sunil. editor.
http://dx.doi.org/10.1007/978-3-319-13440-6
Format: Electronic Resources

Proceedings of the 1996 Multicultural Marketing Conference

2024-06-06T09:25:09Z

Yazar Choudhury, Pravat K. editor.
http://dx.doi.org/10.1007/978-3-319-17395-5
Format: Electronic Resources