Search Results for - Narrowed by: Springer E-Book Collection - Marketing. - 2016-2017

Reassessing the Relationship between Marketing and Public Relations New Perspectives from the Philosophy of Science and History of Thought

2024-05-17T02:15:03Z

Yazar Dühring, Lisa. author.
https://doi.org/10.1007/978-3-658-18034-8
Format: Electronic Resources

Successful Social Media and Ecommerce Strategies in the Wine Industry

2024-05-17T02:15:03Z

Yazar Szolnoki, Gergely. editor.
http://dx.doi.org/10.1057/9781137602985
Format: Electronic Resources

Advertising in the Aging Society Understanding Representations, Practitioners, and Consumers in Japan

2024-05-17T02:15:03Z

Yazar Prieler, Michael. author.
http://dx.doi.org/10.1057/9781137586605
Format: Electronic Resources

Let’s Get Engaged! Crossing the Threshold of Marketing’s Engagement Era Proceedings of the 2014 Academy of Marketing Science (AMS) Annual Conference

2024-05-17T02:15:03Z

Yazar Obal, Michael W. editor.
http://dx.doi.org/10.1007/978-3-319-11815-4
Format: Electronic Resources

Brewing, Beer and Pubs A Global Perspective

2024-05-17T02:15:03Z

Yazar Cabras, Ignazio. editor.
http://dx.doi.org/10.1057/9781137466181
Format: Electronic Resources

Global Marketing Strategy An Executive Digest

2024-05-17T02:15:03Z

Yazar Schlegelmilch, Bodo B. author.
http://dx.doi.org/10.1007/978-3-319-26279-6
Format: Electronic Resources

Mind Genomics A Guide to Data-Driven Marketing Strategy

2024-05-17T02:15:03Z

Yazar Milutinovic, Veljko. author.
http://dx.doi.org/10.1007/978-3-319-39733-7
Format: Electronic Resources

Multisensory Impact of Sport Events A Comparative Effect Analysis Based on Soccer Games

2024-05-17T02:15:03Z

Yazar Tham, Thorsten. author.
http://dx.doi.org/10.1007/978-3-658-12105-1
Format: Electronic Resources

Organised Retailing and Agri-Business Implications of New Supply Chains on the Indian Farm Economy

2024-05-17T02:15:03Z

Yazar Rao, N. Chandrasekhara. editor.
http://dx.doi.org/10.1007/978-81-322-2476-1
Format: Electronic Resources

The Relationship of Body Weight and Skepticism towards Advertising

2024-05-17T02:15:03Z

Yazar Brauneis, Sabrina. author.
http://dx.doi.org/10.1007/978-3-658-14861-4
Format: Electronic Resources

Making a Difference Through Marketing A Quest for Diverse Perspectives

2024-05-17T02:15:03Z

Yazar Plewa, Carolin. editor.
http://dx.doi.org/10.1007/978-981-10-0464-3
Format: Electronic Resources

Proceedings of the 1st AAGBS International Conference on Business Management 2014 (AiCoBM 2014)

2024-05-17T02:15:03Z

Yazar Pyeman, Jaafar. editor.
http://dx.doi.org/10.1007/978-981-287-426-9
Format: Electronic Resources

The Quintessence of Strategic Management What You Really Need to Know to Survive in Business

2024-05-17T02:15:03Z

Yazar Kotler, Philip. author.
http://dx.doi.org/10.1007/978-3-662-48490-6
Format: Electronic Resources

Market Entry in China Case Studies on Strategy, Marketing, and Branding

2024-05-17T02:15:03Z

Yazar Prange, Christiane. editor.
http://dx.doi.org/10.1007/978-3-319-29139-0
Format: Electronic Resources

Incompetency and Competency Training Improving Executive Skills in Sensemaking, Framing Issues, and Making Choices

2024-05-17T02:15:03Z

Yazar Woodside, Arch. author.
http://dx.doi.org/10.1007/978-3-319-39108-3
Format: Electronic Resources

Mobile Marketing Channel Online Consumer Behavior

2024-05-17T02:15:03Z

Yazar Shareef, Mahmud Akhter. author.
http://dx.doi.org/10.1007/978-3-319-31287-3
Format: Electronic Resources

Advances in National Brand and Private Label Marketing Third International Conference, 2016

2024-05-17T02:15:03Z

Yazar Martínez-López, Francisco J. editor.
http://dx.doi.org/10.1007/978-3-319-39946-1
Format: Electronic Resources

Pharmaceutical Advertising as a Source of Consumer Self-Empowerment Evidence from Four Countries

2024-05-17T02:15:03Z

Yazar Koinig, Isabell. author.
http://dx.doi.org/10.1007/978-3-658-13134-0
Format: Electronic Resources

Business Project Management and Marketing Mastering Business Markets

2024-05-17T02:15:03Z

Yazar Kleinaltenkamp, Michael. editor.
http://dx.doi.org/10.1007/978-3-662-48507-1
Format: Electronic Resources

Chronic Regulatory Focus and Financial Decision-Making Asset and Portfolio Allocation

2024-05-17T02:15:03Z

Yazar Kumar, Navin. author.
http://dx.doi.org/10.1007/978-981-287-694-2
Format: Electronic Resources

The Social Organization: Managing Human Capital through Social Media

2024-05-17T02:15:03Z

Yazar Manuti, Amelia. editor.
http://dx.doi.org/10.1057/9781137585356
Format: Electronic Resources

Contemporary Wine Marketing and Supply Chain Management A Global Perspective

2024-05-17T02:15:03Z

Yazar Flint, Daniel J. author.
http://dx.doi.org/10.1057/9781137492432
Format: Electronic Resources

Higher Education Consumer Choice

2024-05-17T02:15:03Z

Yazar Hemsley-Brown, Jane. author.
http://dx.doi.org/10.1007/978-1-137-49720-8
Format: Electronic Resources

Sustainable Growth in Global Markets Strategic Choices and Managerial Implications

2024-05-17T02:15:03Z

Yazar Rajagopal. author.
http://dx.doi.org/10.1057/9781137525956
Format: Electronic Resources

Thriving in a New World Economy Proceedings of the 2012 World Marketing Congress/Cultural Perspectives in Marketing Conference

2024-05-17T02:15:03Z

Yazar Plangger, Kirk. editor.
http://dx.doi.org/10.1007/978-3-319-24148-7
Format: Electronic Resources

Looking Forward, Looking Back: Drawing on the Past to Shape the Future of Marketing Proceedings of the 2013 World Marketing Congress

2024-05-17T02:15:03Z

Yazar Campbell, Colin. editor.
http://dx.doi.org/10.1007/978-3-319-24184-5
Format: Electronic Resources

Entrepreneurship, Business and Economics - Vol. 1 Proceedings of the 15th Eurasia Business and Economics Society Conference

2024-05-17T02:15:03Z

Yazar Bilgin, Mehmet Huseyin. editor.
http://dx.doi.org/10.1007/978-3-319-27570-3
Format: Electronic Resources

Online Brand Communities Using the Social Web for Branding and Marketing

2024-05-17T02:15:03Z

Yazar Martínez-López, Francisco J. author.
http://dx.doi.org/10.1007/978-3-319-24826-4
Format: Electronic Resources

Islamic Marketing Understanding the Socio-Economic, Cultural, and Politico-Legal Environment

2024-05-17T02:15:03Z

Yazar Nestorović, Čedomir. author.
http://dx.doi.org/10.1007/978-3-319-32754-9
Format: Electronic Resources

The Drivers of Wearable Device Usage Practice and Perspectives

2024-05-17T02:15:03Z

Yazar Ernst, Claus-Peter H. editor.
http://dx.doi.org/10.1007/978-3-319-30376-5
Format: Electronic Resources

International Fragmentation Impacts and Prospects for Manufacturing, Marketing, Economy, and Growth

2024-05-17T02:15:03Z

Yazar Arora, Anshu Saxena. editor.
http://dx.doi.org/10.1007/978-3-319-33846-0
Format: Electronic Resources

Empowering Brands with Customer Integration Classification, Benefits and Success Factors

2024-05-17T02:15:03Z

Yazar Sesselmann, Jörg. author.
http://dx.doi.org/10.1007/978-3-658-11639-2
Format: Electronic Resources

Programmatic Advertising The Successful Transformation to Automated, Data-Driven Marketing in Real-Time

2024-05-17T02:15:03Z

Yazar Busch, Oliver. editor.
http://dx.doi.org/10.1007/978-3-319-25023-6
Format: Electronic Resources

Revenue Management in Manufacturing State of the Art, Application and Profit Impact in the Process Industry

2024-05-17T02:15:03Z

Yazar Zatta, Danilo. author.
http://dx.doi.org/10.1007/978-3-319-30240-9
Format: Electronic Resources

Cruise Business Development Safety, Product Design and Human Capital

2024-05-17T02:15:03Z

Yazar Papathanassis, Alexis. editor.
http://dx.doi.org/10.1007/978-3-319-27353-2
Format: Electronic Resources

Service Fascination Gaining Competitive Advantage through Experiential Self-Service Systems

2024-05-17T02:15:03Z

Yazar Zagel, Christian. author.
http://dx.doi.org/10.1007/978-3-658-11673-6
Format: Electronic Resources

Brand Page Attachment An Empirical Study on Facebook Users’ Attachment to Brand Pages

2024-05-17T02:15:03Z

Yazar Kleine-Kalmer, Barbara. author.
http://dx.doi.org/10.1007/978-3-658-12439-7
Format: Electronic Resources

The Influence of Culture and Personality on Customer Satisfaction An Empirical Analysis across Countries

2024-05-17T02:15:03Z

Yazar Krüger, Franziska. author.
http://dx.doi.org/10.1007/978-3-658-12557-8
Format: Electronic Resources

e-Consumers in the Era of New Tourism

2024-05-17T02:15:03Z

Yazar Sezgin, Erkan. editor.
http://dx.doi.org/10.1007/978-981-10-0087-4
Format: Electronic Resources

Managing Negative Word-of-Mouth on Social Media Platforms The Effect of Hotel Management Responses on Observers’ Purchase Intention

2024-05-17T02:15:03Z

Yazar Nee, Ines. author.
http://dx.doi.org/10.1007/978-3-658-13998-8
Format: Electronic Resources

Achieving Brand Loyalty in China through After-Sales Services With a Particular Focus on the Influences of Cultural Determinants

2024-05-17T02:15:03Z

Yazar Fraß, Alexander. author.
http://dx.doi.org/10.1007/978-3-658-14367-1
Format: Electronic Resources

Open Tourism Open Innovation, Crowdsourcing and Co-Creation Challenging the Tourism Industry

2024-05-17T02:15:03Z

Yazar Egger, Roman. editor.
http://dx.doi.org/10.1007/978-3-642-54089-9
Format: Electronic Resources

Advances in Advertising Research (Vol. VI) The Digital, the Classic, the Subtle, and the Alternative

2024-05-17T02:15:03Z

Yazar Verlegh, Peeter. editor.
http://dx.doi.org/10.1007/978-3-658-10558-7
Format: Electronic Resources

Targeting Using Augmented Data in Database Marketing Decision Factors for Evaluating External Sources

2024-05-17T02:15:03Z

Yazar Hüttenrauch, geb. Krämer, Bettina. author.
http://dx.doi.org/10.1007/978-3-658-14577-4
Format: Electronic Resources

Retail Brand Equity and Loyalty Analysis in the Context of Sector-Specific Antecedents, Perceived Value, and Multichannel Retailing

2024-05-17T02:15:03Z

Yazar Weindel, Julia Katharina. author.
http://dx.doi.org/10.1007/978-3-658-15037-2
Format: Electronic Resources

Principles of Marketology, Volume 1 Theory

2024-05-17T02:15:03Z

Yazar Aghazadeh, Hashem. author.
http://dx.doi.org/10.1057/9781137379320
Format: Electronic Resources

Marketing Challenges in a Turbulent Business Environment Proceedings of the 2014 Academy of Marketing Science (AMS) World Marketing Congress

2024-05-17T02:15:03Z

Yazar Groza, Mark D. editor.
http://dx.doi.org/10.1007/978-3-319-19428-8
Format: Electronic Resources

Social Media Management Technologies and Strategies for Creating Business Value

2024-05-17T02:15:03Z

Yazar Van Looy, Amy. author.
http://dx.doi.org/10.1007/978-3-319-21990-5
Format: Electronic Resources

The Marketing Challenge for Industrial Companies Advanced Concepts and Practices

2024-05-17T02:15:03Z

Yazar Saavedra, Claudio A. author.
http://dx.doi.org/10.1007/978-3-319-30610-0
Format: Electronic Resources

The Intuitive Customer 7 Imperatives For Moving Your Customer Experience to the Next Level

2024-05-17T02:15:03Z

Yazar Shaw, Colin. author.
http://dx.doi.org/10.1057/978-1-137-53430-9
Format: Electronic Resources

Green Marketing: A Case Study of the Sub-Industry in Turkey

2024-05-17T02:15:03Z

Yazar Kirgiz, Ayca Can. author.
http://dx.doi.org/10.1057/9781137535894
Format: Electronic Resources

Luxury the Chinese Way New Competitive Scenario

2024-05-17T02:15:03Z

Yazar Rovai, Serena. author.
http://dx.doi.org/10.1057/9781137537751
Format: Electronic Resources

International Marketing of Higher Education

2024-05-17T02:15:03Z

Yazar Wu, Terry. editor.
http://dx.doi.org/10.1057/978-1-137-54291-5
Format: Electronic Resources

Tourism Marketing for Developing Countries Battling Stereotypes and Crises in Asia, Africa and the Middle East

2024-05-17T02:15:03Z

Yazar Avraham, Eli. author.
http://dx.doi.org/10.1057/9781137342157
Format: Electronic Resources

Proceedings of the 1979 Academy of Marketing Science (AMS) Annual Conference

2024-05-17T02:15:03Z

Yazar Gitlow, Howard S. editor.
http://dx.doi.org/10.1007/978-3-319-16934-7
Format: Electronic Resources

Social Commerce Marketing, Technology and Management

2024-05-17T02:15:03Z

Yazar Turban, Efraim. author.
http://dx.doi.org/10.1007/978-3-319-17028-2
Format: Electronic Resources

Market Entry into the USA Why European Companies Fail and How to Succeed

2024-05-17T02:15:03Z

Yazar Drews, Ralf. author.
http://dx.doi.org/10.1007/978-3-319-17124-1
Format: Electronic Resources

Transformational Sales Making a Difference with Strategic Customers

2024-05-17T02:15:03Z

Yazar Kotler, Philip. author.
http://dx.doi.org/10.1007/978-3-319-20606-6
Format: Electronic Resources

Cultural Perspectives in a Global Marketplace Proceedings of the 2010 Cultural Perspectives in Marketing Conference

2024-05-17T02:15:03Z

Yazar Sharma, Dheeraj. editor.
http://dx.doi.org/10.1007/978-3-319-18696-2
Format: Electronic Resources

UX Redefined Winning and Keeping Customers with Enhanced Usability and User Experience

2024-05-17T02:15:03Z

Yazar Robier, Johannes. author.
http://dx.doi.org/10.1007/978-3-319-21062-9
Format: Electronic Resources

Return of the Hustle The Art of Marketing with Music

2024-05-17T02:15:03Z

Yazar Sheinkop, Eric. author.
http://dx.doi.org/10.1007/978-1-137-58202-7
Format: Electronic Resources

Chief Marketing Officers at Work

2024-05-17T02:15:03Z

Yazar Steimle, Josh. author.
http://dx.doi.org/10.1007/978-1-4842-1931-7
Format: Electronic Resources

Fashion Brand Internationalization Opportunities and Challenges

2024-05-17T02:15:03Z

Yazar Jin, Byoungho. editor.
http://dx.doi.org/10.1057/978-1-137-52337-2
Format: Electronic Resources

Celebrating America’s Pastimes: Baseball, Hot Dogs, Apple Pie and Marketing? Proceedings of the 2015 Academy of Marketing Science (AMS) Annual Conference

2024-05-17T02:15:03Z

Yazar Kim, Kacy K. editor.
http://dx.doi.org/10.1007/978-3-319-26647-3
Format: Electronic Resources

Wine Positioning A Handbook with 30 Case Studies of Wine Brands and Wine Regions in the World

2024-05-17T02:15:03Z

Yazar Mora, Pierre. author.
http://dx.doi.org/10.1007/978-3-319-24481-5
Format: Electronic Resources

Digital Stractics How Strategy Met Tactics and Killed the Strategic Plan

2024-05-17T02:15:03Z

Yazar Outram, Chris. author.
http://dx.doi.org/10.1007/978-1-137-57483-1
Format: Electronic Resources

Encyclopedia of Tourism

2024-05-17T02:15:03Z

Yazar Jafari, Jafar. editor.
http://dx.doi.org/10.1007/978-3-319-01384-8
Format: Electronic Resources