Search Results for - Narrowed by: Springer E-Book Collection - Marketing.

Targeting Uplift An Introduction to Net Scores

2024-05-02T12:53:31Z

Yazar Michel, René. author.
https://doi.org/10.1007/978-3-030-22625-1
Format: Electronic Resources

Business Development Customer-oriented Business Development for successful companies

2024-05-02T12:53:31Z

Yazar Kohne, Andreas. author.
https://doi.org/10.1007/978-3-658-24726-3
Format: Electronic Resources

R For Marketing Research and Analytics

2024-05-02T12:53:31Z

Yazar Chapman, Chris. author.
https://doi.org/10.1007/978-3-030-14316-9
Format: Electronic Resources

Psychological Ownership and Consumer Behavior

2024-05-02T12:53:31Z

Yazar Peck, Joann. editor.
https://doi.org/10.1007/978-3-319-77158-8
Format: Electronic Resources

Entrepreneurial, Innovative and Sustainable Ecosystems Best Practices and Implications for Quality of Life

2024-05-02T12:53:31Z

Yazar Leitão, João. editor.
https://doi.org/10.1007/978-3-319-71014-3
Format: Electronic Resources

Reassessing the Relationship between Marketing and Public Relations New Perspectives from the Philosophy of Science and History of Thought

2024-05-02T12:53:31Z

Yazar Dühring, Lisa. author.
https://doi.org/10.1007/978-3-658-18034-8
Format: Electronic Resources

Market Entry in China Case Studies on Strategy, Marketing, and Branding

2024-05-02T12:53:31Z

Yazar Prange, Christiane. editor.
http://dx.doi.org/10.1007/978-3-319-29139-0
Format: Electronic Resources

Chief Marketing Officers at Work

2024-05-02T12:53:31Z

Yazar Steimle, Josh. author.
http://dx.doi.org/10.1007/978-1-4842-1931-7
Format: Electronic Resources

Principles of Marketology, Volume 1 Theory

2024-05-02T12:53:31Z

Yazar Aghazadeh, Hashem. author.
http://dx.doi.org/10.1057/9781137379320
Format: Electronic Resources

The Quintessence of Strategic Management What You Really Need to Know to Survive in Business

2024-05-02T12:53:31Z

Yazar Kotler, Philip. author.
http://dx.doi.org/10.1007/978-3-662-48490-6
Format: Electronic Resources

Transformational Sales Making a Difference with Strategic Customers

2024-05-02T12:53:31Z

Yazar Kotler, Philip. author.
http://dx.doi.org/10.1007/978-3-319-20606-6
Format: Electronic Resources

Programmatic Advertising The Successful Transformation to Automated, Data-Driven Marketing in Real-Time

2024-05-02T12:53:31Z

Yazar Busch, Oliver. editor.
http://dx.doi.org/10.1007/978-3-319-25023-6
Format: Electronic Resources

Mind Genomics A Guide to Data-Driven Marketing Strategy

2024-05-02T12:53:31Z

Yazar Milutinovic, Veljko. author.
http://dx.doi.org/10.1007/978-3-319-39733-7
Format: Electronic Resources

Brand Page Attachment An Empirical Study on Facebook Users’ Attachment to Brand Pages

2024-05-02T12:53:31Z

Yazar Kleine-Kalmer, Barbara. author.
http://dx.doi.org/10.1007/978-3-658-12439-7
Format: Electronic Resources

Organised Retailing and Agri-Business Implications of New Supply Chains on the Indian Farm Economy

2024-05-02T12:53:31Z

Yazar Rao, N. Chandrasekhara. editor.
http://dx.doi.org/10.1007/978-81-322-2476-1
Format: Electronic Resources

Cruise Business Development Safety, Product Design and Human Capital

2024-05-02T12:53:31Z

Yazar Papathanassis, Alexis. editor.
http://dx.doi.org/10.1007/978-3-319-27353-2
Format: Electronic Resources

Pharmaceutical Advertising as a Source of Consumer Self-Empowerment Evidence from Four Countries

2024-05-02T12:53:31Z

Yazar Koinig, Isabell. author.
http://dx.doi.org/10.1007/978-3-658-13134-0
Format: Electronic Resources

Managing Negative Word-of-Mouth on Social Media Platforms The Effect of Hotel Management Responses on Observers’ Purchase Intention

2024-05-02T12:53:31Z

Yazar Nee, Ines. author.
http://dx.doi.org/10.1007/978-3-658-13998-8
Format: Electronic Resources

Achieving Brand Loyalty in China through After-Sales Services With a Particular Focus on the Influences of Cultural Determinants

2024-05-02T12:53:31Z

Yazar Fraß, Alexander. author.
http://dx.doi.org/10.1007/978-3-658-14367-1
Format: Electronic Resources

Let’s Get Engaged! Crossing the Threshold of Marketing’s Engagement Era Proceedings of the 2014 Academy of Marketing Science (AMS) Annual Conference

2024-05-02T12:53:31Z

Yazar Obal, Michael W. editor.
http://dx.doi.org/10.1007/978-3-319-11815-4
Format: Electronic Resources

The Social Organization: Managing Human Capital through Social Media

2024-05-02T12:53:31Z

Yazar Manuti, Amelia. editor.
http://dx.doi.org/10.1057/9781137585356
Format: Electronic Resources

Social Commerce Marketing, Technology and Management

2024-05-02T12:53:31Z

Yazar Turban, Efraim. author.
http://dx.doi.org/10.1007/978-3-319-17028-2
Format: Electronic Resources

Market Entry into the USA Why European Companies Fail and How to Succeed

2024-05-02T12:53:31Z

Yazar Drews, Ralf. author.
http://dx.doi.org/10.1007/978-3-319-17124-1
Format: Electronic Resources

The Intuitive Customer 7 Imperatives For Moving Your Customer Experience to the Next Level

2024-05-02T12:53:31Z

Yazar Shaw, Colin. author.
http://dx.doi.org/10.1057/978-1-137-53430-9
Format: Electronic Resources

Luxury the Chinese Way New Competitive Scenario

2024-05-02T12:53:31Z

Yazar Rovai, Serena. author.
http://dx.doi.org/10.1057/9781137537751
Format: Electronic Resources

The Drivers of Wearable Device Usage Practice and Perspectives

2024-05-02T12:53:31Z

Yazar Ernst, Claus-Peter H. editor.
http://dx.doi.org/10.1007/978-3-319-30376-5
Format: Electronic Resources

Incompetency and Competency Training Improving Executive Skills in Sensemaking, Framing Issues, and Making Choices

2024-05-02T12:53:31Z

Yazar Woodside, Arch. author.
http://dx.doi.org/10.1007/978-3-319-39108-3
Format: Electronic Resources

Wine Positioning A Handbook with 30 Case Studies of Wine Brands and Wine Regions in the World

2024-05-02T12:53:31Z

Yazar Mora, Pierre. author.
http://dx.doi.org/10.1007/978-3-319-24481-5
Format: Electronic Resources

Empowering Brands with Customer Integration Classification, Benefits and Success Factors

2024-05-02T12:53:31Z

Yazar Sesselmann, Jörg. author.
http://dx.doi.org/10.1007/978-3-658-11639-2
Format: Electronic Resources

Service Fascination Gaining Competitive Advantage through Experiential Self-Service Systems

2024-05-02T12:53:31Z

Yazar Zagel, Christian. author.
http://dx.doi.org/10.1007/978-3-658-11673-6
Format: Electronic Resources

Multisensory Impact of Sport Events A Comparative Effect Analysis Based on Soccer Games

2024-05-02T12:53:31Z

Yazar Tham, Thorsten. author.
http://dx.doi.org/10.1007/978-3-658-12105-1
Format: Electronic Resources

Advances in Advertising Research (Vol. VI) The Digital, the Classic, the Subtle, and the Alternative

2024-05-02T12:53:31Z

Yazar Verlegh, Peeter. editor.
http://dx.doi.org/10.1007/978-3-658-10558-7
Format: Electronic Resources

Fashion Brand Internationalization Opportunities and Challenges

2024-05-02T12:53:31Z

Yazar Jin, Byoungho. editor.
http://dx.doi.org/10.1057/978-1-137-52337-2
Format: Electronic Resources

Sustainable Growth in Global Markets Strategic Choices and Managerial Implications

2024-05-02T12:53:31Z

Yazar Rajagopal. author.
http://dx.doi.org/10.1057/9781137525956
Format: Electronic Resources

Looking Forward, Looking Back: Drawing on the Past to Shape the Future of Marketing Proceedings of the 2013 World Marketing Congress

2024-05-02T12:53:31Z

Yazar Campbell, Colin. editor.
http://dx.doi.org/10.1007/978-3-319-24184-5
Format: Electronic Resources

International Fragmentation Impacts and Prospects for Manufacturing, Marketing, Economy, and Growth

2024-05-02T12:53:31Z

Yazar Arora, Anshu Saxena. editor.
http://dx.doi.org/10.1007/978-3-319-33846-0
Format: Electronic Resources

Encyclopedia of Tourism

2024-05-02T12:53:31Z

Yazar Jafari, Jafar. editor.
http://dx.doi.org/10.1007/978-3-319-01384-8
Format: Electronic Resources

Green Marketing: A Case Study of the Sub-Industry in Turkey

2024-05-02T12:53:31Z

Yazar Kirgiz, Ayca Can. author.
http://dx.doi.org/10.1057/9781137535894
Format: Electronic Resources

Successful Social Media and Ecommerce Strategies in the Wine Industry

2024-05-02T12:53:31Z

Yazar Szolnoki, Gergely. editor.
http://dx.doi.org/10.1057/9781137602985
Format: Electronic Resources

Proceedings of the 1979 Academy of Marketing Science (AMS) Annual Conference

2024-05-02T12:53:31Z

Yazar Gitlow, Howard S. editor.
http://dx.doi.org/10.1007/978-3-319-16934-7
Format: Electronic Resources

International Marketing of Higher Education

2024-05-02T12:53:31Z

Yazar Wu, Terry. editor.
http://dx.doi.org/10.1057/978-1-137-54291-5
Format: Electronic Resources

Contemporary Wine Marketing and Supply Chain Management A Global Perspective

2024-05-02T12:53:31Z

Yazar Flint, Daniel J. author.
http://dx.doi.org/10.1057/9781137492432
Format: Electronic Resources

Cultural Perspectives in a Global Marketplace Proceedings of the 2010 Cultural Perspectives in Marketing Conference

2024-05-02T12:53:31Z

Yazar Sharma, Dheeraj. editor.
http://dx.doi.org/10.1007/978-3-319-18696-2
Format: Electronic Resources

UX Redefined Winning and Keeping Customers with Enhanced Usability and User Experience

2024-05-02T12:53:31Z

Yazar Robier, Johannes. author.
http://dx.doi.org/10.1007/978-3-319-21062-9
Format: Electronic Resources

Celebrating America’s Pastimes: Baseball, Hot Dogs, Apple Pie and Marketing? Proceedings of the 2015 Academy of Marketing Science (AMS) Annual Conference

2024-05-02T12:53:31Z

Yazar Kim, Kacy K. editor.
http://dx.doi.org/10.1007/978-3-319-26647-3
Format: Electronic Resources

e-Consumers in the Era of New Tourism

2024-05-02T12:53:31Z

Yazar Sezgin, Erkan. editor.
http://dx.doi.org/10.1007/978-981-10-0087-4
Format: Electronic Resources

Making a Difference Through Marketing A Quest for Diverse Perspectives

2024-05-02T12:53:31Z

Yazar Plewa, Carolin. editor.
http://dx.doi.org/10.1007/978-981-10-0464-3
Format: Electronic Resources

Global Marketing Strategy An Executive Digest

2024-05-02T12:53:31Z

Yazar Schlegelmilch, Bodo B. author.
http://dx.doi.org/10.1007/978-3-319-26279-6
Format: Electronic Resources

Social Media Management Technologies and Strategies for Creating Business Value

2024-05-02T12:53:31Z

Yazar Van Looy, Amy. author.
http://dx.doi.org/10.1007/978-3-319-21990-5
Format: Electronic Resources

Revenue Management in Manufacturing State of the Art, Application and Profit Impact in the Process Industry

2024-05-02T12:53:31Z

Yazar Zatta, Danilo. author.
http://dx.doi.org/10.1007/978-3-319-30240-9
Format: Electronic Resources

Thriving in a New World Economy Proceedings of the 2012 World Marketing Congress/Cultural Perspectives in Marketing Conference

2024-05-02T12:53:31Z

Yazar Plangger, Kirk. editor.
http://dx.doi.org/10.1007/978-3-319-24148-7
Format: Electronic Resources

Online Brand Communities Using the Social Web for Branding and Marketing

2024-05-02T12:53:31Z

Yazar Martínez-López, Francisco J. author.
http://dx.doi.org/10.1007/978-3-319-24826-4
Format: Electronic Resources

Targeting Using Augmented Data in Database Marketing Decision Factors for Evaluating External Sources

2024-05-02T12:53:31Z

Yazar Hüttenrauch, geb. Krämer, Bettina. author.
http://dx.doi.org/10.1007/978-3-658-14577-4
Format: Electronic Resources

The Relationship of Body Weight and Skepticism towards Advertising

2024-05-02T12:53:31Z

Yazar Brauneis, Sabrina. author.
http://dx.doi.org/10.1007/978-3-658-14861-4
Format: Electronic Resources

Retail Brand Equity and Loyalty Analysis in the Context of Sector-Specific Antecedents, Perceived Value, and Multichannel Retailing

2024-05-02T12:53:31Z

Yazar Weindel, Julia Katharina. author.
http://dx.doi.org/10.1007/978-3-658-15037-2
Format: Electronic Resources

Digital Stractics How Strategy Met Tactics and Killed the Strategic Plan

2024-05-02T12:53:31Z

Yazar Outram, Chris. author.
http://dx.doi.org/10.1007/978-1-137-57483-1
Format: Electronic Resources

Return of the Hustle The Art of Marketing with Music

2024-05-02T12:53:31Z

Yazar Sheinkop, Eric. author.
http://dx.doi.org/10.1007/978-1-137-58202-7
Format: Electronic Resources

Tourism Marketing for Developing Countries Battling Stereotypes and Crises in Asia, Africa and the Middle East

2024-05-02T12:53:31Z

Yazar Avraham, Eli. author.
http://dx.doi.org/10.1057/9781137342157
Format: Electronic Resources

Brewing, Beer and Pubs A Global Perspective

2024-05-02T12:53:31Z

Yazar Cabras, Ignazio. editor.
http://dx.doi.org/10.1057/9781137466181
Format: Electronic Resources

Business Project Management and Marketing Mastering Business Markets

2024-05-02T12:53:31Z

Yazar Kleinaltenkamp, Michael. editor.
http://dx.doi.org/10.1007/978-3-662-48507-1
Format: Electronic Resources

Higher Education Consumer Choice

2024-05-02T12:53:31Z

Yazar Hemsley-Brown, Jane. author.
http://dx.doi.org/10.1007/978-1-137-49720-8
Format: Electronic Resources

Marketing Challenges in a Turbulent Business Environment Proceedings of the 2014 Academy of Marketing Science (AMS) World Marketing Congress

2024-05-02T12:53:31Z

Yazar Groza, Mark D. editor.
http://dx.doi.org/10.1007/978-3-319-19428-8
Format: Electronic Resources

Advertising in the Aging Society Understanding Representations, Practitioners, and Consumers in Japan

2024-05-02T12:53:31Z

Yazar Prieler, Michael. author.
http://dx.doi.org/10.1057/9781137586605
Format: Electronic Resources

Entrepreneurship, Business and Economics - Vol. 1 Proceedings of the 15th Eurasia Business and Economics Society Conference

2024-05-02T12:53:31Z

Yazar Bilgin, Mehmet Huseyin. editor.
http://dx.doi.org/10.1007/978-3-319-27570-3
Format: Electronic Resources

Islamic Marketing Understanding the Socio-Economic, Cultural, and Politico-Legal Environment

2024-05-02T12:53:31Z

Yazar Nestorović, Čedomir. author.
http://dx.doi.org/10.1007/978-3-319-32754-9
Format: Electronic Resources

Mobile Marketing Channel Online Consumer Behavior

2024-05-02T12:53:31Z

Yazar Shareef, Mahmud Akhter. author.
http://dx.doi.org/10.1007/978-3-319-31287-3
Format: Electronic Resources

The Marketing Challenge for Industrial Companies Advanced Concepts and Practices

2024-05-02T12:53:31Z

Yazar Saavedra, Claudio A. author.
http://dx.doi.org/10.1007/978-3-319-30610-0
Format: Electronic Resources

Advances in National Brand and Private Label Marketing Third International Conference, 2016

2024-05-02T12:53:31Z

Yazar Martínez-López, Francisco J. editor.
http://dx.doi.org/10.1007/978-3-319-39946-1
Format: Electronic Resources

The Influence of Culture and Personality on Customer Satisfaction An Empirical Analysis across Countries

2024-05-02T12:53:31Z

Yazar Krüger, Franziska. author.
http://dx.doi.org/10.1007/978-3-658-12557-8
Format: Electronic Resources

Chronic Regulatory Focus and Financial Decision-Making Asset and Portfolio Allocation

2024-05-02T12:53:31Z

Yazar Kumar, Navin. author.
http://dx.doi.org/10.1007/978-981-287-694-2
Format: Electronic Resources

Proceedings of the 1st AAGBS International Conference on Business Management 2014 (AiCoBM 2014)

2024-05-02T12:53:31Z

Yazar Pyeman, Jaafar. editor.
http://dx.doi.org/10.1007/978-981-287-426-9
Format: Electronic Resources

Open Tourism Open Innovation, Crowdsourcing and Co-Creation Challenging the Tourism Industry

2024-05-02T12:53:31Z

Yazar Egger, Roman. editor.
http://dx.doi.org/10.1007/978-3-642-54089-9
Format: Electronic Resources

Proceedings of the 1995 Academy of Marketing Science (AMS) Annual Conference

2024-05-02T12:53:31Z

Yazar Gomes, Roger. editor.
http://dx.doi.org/10.1007/978-3-319-13147-4
Format: Electronic Resources

Proceedings of the 1993 Academy of Marketing Science (AMS) Annual Conference

2024-05-02T12:53:31Z

Yazar Levy, Michael. editor.
http://dx.doi.org/10.1007/978-3-319-13159-7
Format: Electronic Resources

Proceedings of the 1983 Academy of Marketing Science (AMS) Annual Conference

2024-05-02T12:53:31Z

Yazar Rogers III, John C. editor.
http://dx.doi.org/10.1007/978-3-319-16937-8
Format: Electronic Resources

The 1980’s: A Decade of Marketing Challenges Proceedings of the 1981 Academy of Marketing Science (AMS) Annual Conference

2024-05-02T12:53:31Z

Yazar Bellur, Venkatakrishna V. editor.
http://dx.doi.org/10.1007/978-3-319-16976-7
Format: Electronic Resources

Advances in Advertising Research (Vol. V) Extending the Boundaries of Advertising

2024-05-02T12:53:31Z

Yazar Banks, Ivana Bušljeta. editor.
http://dx.doi.org/10.1007/978-3-658-08132-4
Format: Electronic Resources

Agency Starting a Creative Firm in the Age of Digital Marketing

2024-05-02T12:53:31Z

Yazar Webb, Rick. author.
http://dx.doi.org/10.1007/978-1-137-50122-6
Format: Electronic Resources

Innovating in a Service-Driven Economy Insights, Application, and Practice

2024-05-02T12:53:31Z

Yazar Cuthbertson, Richard. author.
http://dx.doi.org/10.1057/9781137409034
Format: Electronic Resources

Social Media Marketing in Tourism and Hospitality

2024-05-02T12:53:31Z

Yazar Minazzi, Roberta. author.
http://dx.doi.org/10.1007/978-3-319-05182-6
Format: Electronic Resources

Value Chain Marketing A Marketing Strategy to Overcome Immediate Customer Innovation Resistance

2024-05-02T12:53:31Z

Yazar Hintze, Stephanie. author.
http://dx.doi.org/10.1007/978-3-319-11376-0
Format: Electronic Resources

Creating and Delivering Value in Marketing Proceedings of the 2003 Academy of Marketing Science (AMS) Annual Conference

2024-05-02T12:53:31Z

Yazar Spotts, Harlan E. editor.
http://dx.doi.org/10.1007/978-3-319-11848-2
Format: Electronic Resources

Proceedings of the 2002 Academy of Marketing Science (AMS) Annual Conference

2024-05-02T12:53:31Z

Yazar Spotts, Harlan E. editor.
http://dx.doi.org/10.1007/978-3-319-11882-6
Format: Electronic Resources

Proceedings of the 2000 Academy of Marketing Science (AMS) Annual Conference

2024-05-02T12:53:31Z

Yazar Spotts, Harlan E. editor.
http://dx.doi.org/10.1007/978-3-319-11885-7
Format: Electronic Resources

New Meanings for Marketing in a New Millennium Proceedings of the 2001 Academy of Marketing Science (AMS) Annual Conference

2024-05-02T12:53:31Z

Yazar Moore, Melissa. editor.
http://dx.doi.org/10.1007/978-3-319-11927-4
Format: Electronic Resources

Proceedings of the 1999 Academy of Marketing Science (AMS) Annual Conference

2024-05-02T12:53:31Z

Yazar Noble, Charles H. editor.
http://dx.doi.org/10.1007/978-3-319-13078-1
Format: Electronic Resources

Proceedings of the 1998 Academy of Marketing Science (AMS) Annual Conference

2024-05-02T12:53:31Z

Yazar Ford, John B. editor.
http://dx.doi.org/10.1007/978-3-319-13084-2
Format: Electronic Resources

Wine Queens Understanding the Role of Women in Wine Marketing

2024-05-02T12:53:31Z

Yazar Ramšak, Mojca. author.
http://dx.doi.org/10.1007/978-3-319-16661-2
Format: Electronic Resources

Proceedings of the 1996 Academy of Marketing Science (AMS) Annual Conference

2024-05-02T12:53:31Z

Yazar Wilson, Elizabeth J. editor.
http://dx.doi.org/10.1007/978-3-319-13144-3
Format: Electronic Resources

Proceedings of the 1994 Academy of Marketing Science (AMS) Annual Conference

2024-05-02T12:53:31Z

Yazar Wilson, Elizabeth J. editor.
http://dx.doi.org/10.1007/978-3-319-13162-7
Format: Electronic Resources

Proceedings of the 1992 Academy of Marketing Science (AMS) Annual Conference

2024-05-02T12:53:31Z

Yazar Crittenden, Victoria L. editor.
http://dx.doi.org/10.1007/978-3-319-13248-8
Format: Electronic Resources

Proceedings of the 1985 Academy of Marketing Science (AMS) Annual Conference

2024-05-02T12:53:31Z

Yazar Malhotra, Naresh K. editor.
http://dx.doi.org/10.1007/978-3-319-16943-9
Format: Electronic Resources

Brand Building and Marketing in Key Emerging Markets A Practitioner’s Guide to Successful Brand Growth in China, India, Russia and Brazil

2024-05-02T12:53:31Z

Yazar Schaffmeister, Niklas. author.
http://dx.doi.org/10.1007/978-3-319-19482-0
Format: Electronic Resources

Advances in National Brand and Private Label Marketing Second International Conference, 2015

2024-05-02T12:53:31Z

Yazar Martínez-López, Francisco J. editor.
http://dx.doi.org/10.1007/978-3-319-20182-5
Format: Electronic Resources

Confessions of the Pricing Man How Price Affects Everything

2024-05-02T12:53:31Z

Yazar Simon, Hermann. author.
http://dx.doi.org/10.1007/978-3-319-20400-0
Format: Electronic Resources

Fuzzy Classification of Online Customers

2024-05-02T12:53:31Z

Yazar Werro, Nicolas. author.
http://dx.doi.org/10.1007/978-3-319-15970-6
Format: Electronic Resources

Innovation and Product Management A Holistic and Practical Approach to Uncertainty Reduction

2024-05-02T12:53:31Z

Yazar Gaubinger, Kurt. author.
http://dx.doi.org/10.1007/978-3-642-54376-0
Format: Electronic Resources

Digital Darwinism Branding and Business Models in Jeopardy

2024-05-02T12:53:31Z

Yazar Kreutzer, Ralf T. author.
http://dx.doi.org/10.1007/978-3-642-54401-9
Format: Electronic Resources

Determinants of Private Label Attitude Predicting Consumers’ Brand Preferences Using Psychographics

2024-05-02T12:53:31Z

Yazar Weiß, Stefanie. author.
http://dx.doi.org/10.1007/978-3-658-08672-5
Format: Electronic Resources

Chinese Strategic Decision-making on CSR

2024-05-02T12:53:31Z

Yazar Wang, Shuo. author.
http://dx.doi.org/10.1007/978-3-662-44997-4
Format: Electronic Resources

From Coal to Biotech The Transformation of DSM with Business School Support

2024-05-02T12:53:31Z

Yazar Jeannet, Jean-Pierre. author.
http://dx.doi.org/10.1007/978-3-662-46299-7
Format: Electronic Resources

Asian Brand Strategy (Revised and Updated) Building and Sustaining Strong Global Brands in Asia

2024-05-02T12:53:31Z

Yazar Roll, Martin. author.
http://dx.doi.org/10.1057/9781137359179
Format: Electronic Resources

Driving Demand Transforming B2B Marketing to Meet the Needs of the Modern Buyer

2024-05-02T12:53:31Z

Yazar Hidalgo, Carlos. author.
http://dx.doi.org/10.1057/9781137526809
Format: Electronic Resources

Internet-Based Customer Value Management Developing Customer Relationships Online

2024-05-02T12:53:31Z

Yazar Doligalski, Tymoteusz. author.
http://dx.doi.org/10.1007/978-3-319-09855-5
Format: Electronic Resources

Proceedings of the 2009 Academy of Marketing Science (AMS) Annual Conference

2024-05-02T12:53:31Z

Yazar Robinson, Jr., Leroy. editor.
http://dx.doi.org/10.1007/978-3-319-10864-3
Format: Electronic Resources

The Sustainable Global Marketplace Proceedings of the 2011 Academy of Marketing Science (AMS) Annual Conference

2024-05-02T12:53:31Z

Yazar Dato-on, Mary Conway. editor.
http://dx.doi.org/10.1007/978-3-319-10873-5
Format: Electronic Resources

Proceedings of the 2010 Academy of Marketing Science (AMS) Annual Conference

2024-05-02T12:53:31Z

Yazar Deeter-Schmelz, Dawn R. editor.
http://dx.doi.org/10.1007/978-3-319-11797-3
Format: Electronic Resources

Proceedings of the 2007 Academy of Marketing Science (AMS) Annual Conference

2024-05-02T12:53:31Z

Yazar Sharma, Dheeraj. editor.
http://dx.doi.org/10.1007/978-3-319-11806-2
Format: Electronic Resources

Boundary Spanning Elements and the Marketing Function in Organizations Concepts and Empirical Studies

2024-05-02T12:53:31Z

Yazar Sahadev, Sunil. editor.
http://dx.doi.org/10.1007/978-3-319-13440-6
Format: Electronic Resources

Assessing the Different Roles of Marketing Theory and Practice in the Jaws of Economic Uncertainty Proceedings of the 2004 Academy of Marketing Science (AMS) Annual Conference

2024-05-02T12:53:31Z

Yazar Spotts, Harlan E. editor.
http://dx.doi.org/10.1007/978-3-319-11845-1
Format: Electronic Resources

Fundamentals of Business-to-Business Marketing Mastering Business Markets

2024-05-02T12:53:31Z

Yazar Kleinaltenkamp, Michael. editor.
http://dx.doi.org/10.1007/978-3-319-12463-6
Format: Electronic Resources

Information and Communication Technologies in Tourism 2015 Proceedings of the International Conference in Lugano, Switzerland, February 3 - 6, 2015

2024-05-02T12:53:31Z

Yazar Tussyadiah, Iis. editor.
http://dx.doi.org/10.1007/978-3-319-14343-9
Format: Electronic Resources

Proceedings of the 1988 Academy of Marketing Science (AMS) Annual Conference

2024-05-02T12:53:31Z

Yazar Bahn, Kenneth D. editor.
http://dx.doi.org/10.1007/978-3-319-17046-6
Format: Electronic Resources

Marketing in Transition: Scarcity, Globalism, & Sustainability Proceedings of the 2009 World Marketing Congress

2024-05-02T12:53:31Z

Yazar Campbell, Colin L. editor.
http://dx.doi.org/10.1007/978-3-319-18687-0
Format: Electronic Resources

Adoption of Innovation Balancing Internal and External Stakeholders in the Marketing of Innovation

2024-05-02T12:53:31Z

Yazar Brem, Alexander. editor.
http://dx.doi.org/10.1007/978-3-319-14523-5
Format: Electronic Resources

Factors Driving Social Network Site Usage

2024-05-02T12:53:31Z

Yazar Ernst, Claus-Peter H. author.
http://dx.doi.org/10.1007/978-3-658-09918-3
Format: Electronic Resources

Vertical Cooperative Advertising in Supply Chain Management A Game-Theoretic Analysis

2024-05-02T12:53:31Z

Yazar Aust, Gerhard. author.
http://dx.doi.org/10.1007/978-3-319-11626-6
Format: Electronic Resources

Use of Market Data in the Recruitment of High Potentials Segmentation and Targeting in Human Resources in the Pharmaceutical Industry

2024-05-02T12:53:31Z

Yazar Posthumus, Jan. author.
http://dx.doi.org/10.1007/978-3-658-10376-7
Format: Electronic Resources

Handbook of Media Branding

2024-05-02T12:53:31Z

Yazar Siegert, Gabriele. editor.
http://dx.doi.org/10.1007/978-3-319-18236-0
Format: Electronic Resources

Proceedings of the 1987 Academy of Marketing Science (AMS) Annual Conference

2024-05-02T12:53:31Z

Yazar Hawes, Jon M. editor.
http://dx.doi.org/10.1007/978-3-319-17052-7
Format: Electronic Resources

Proceedings of the 1989 Academy of Marketing Science (AMS) Annual Conference

2024-05-02T12:53:31Z

Yazar Hawes, Jon M. editor.
http://dx.doi.org/10.1007/978-3-319-17055-8
Format: Electronic Resources

Vertical Brand Portfolio Management Strategies for Integrated Brand Management between Manufacturers and Retailers

2024-05-02T12:53:31Z

Yazar Bakker, Diederich. author.
http://dx.doi.org/10.1007/978-3-658-08221-5
Format: Electronic Resources

Business Relationship Management and Marketing Mastering Business Markets

2024-05-02T12:53:31Z

Yazar Kleinaltenkamp, Michael. editor.
http://dx.doi.org/10.1007/978-3-662-43856-5
Format: Electronic Resources

Managing in Recovering Markets

2024-05-02T12:53:31Z

Yazar Chatterjee, S. editor.
http://dx.doi.org/10.1007/978-81-322-1979-8
Format: Electronic Resources

Proceedings of the 1991 Academy of Marketing Science (AMS) Annual Conference

2024-05-02T12:53:31Z

Yazar King, Robert L. editor.
http://dx.doi.org/10.1007/978-3-319-17049-7
Format: Electronic Resources

Multichannel Commerce A Consumer Perspective on the Integration of Physical and Electronic Channels

2024-05-02T12:53:31Z

Yazar Trenz, Manuel. author.
http://dx.doi.org/10.1007/978-3-319-16115-0
Format: Electronic Resources

Staying the Consumption Course Exploring the Individual Lock-in Process in Service Relationships

2024-05-02T12:53:31Z

Yazar Schulte, Benjamin Krischan. author.
http://dx.doi.org/10.1007/978-3-658-08788-3
Format: Electronic Resources

Social Media for Scientific Institutions How to Attract Young Academics by Using Social Media as a Marketing Tool

2024-05-02T12:53:31Z

Yazar Hurrle, Daniel. author.
http://dx.doi.org/10.1007/978-3-658-08822-4
Format: Electronic Resources

Selected Essays on Corporate Reputation and Social Media Collection of Empirical Evidence

2024-05-02T12:53:31Z

Yazar Kick, Markus. author.
http://dx.doi.org/10.1007/978-3-658-08837-8
Format: Electronic Resources

Growing Brands Through Sponsorship An Empirical Investigation of Brand Image Transfer in a Sponsorship Alliance

2024-05-02T12:53:31Z

Yazar Gross, Philip. author.
http://dx.doi.org/10.1007/978-3-658-07250-6
Format: Electronic Resources

The Replication of Retail Fashion Formats into Foreign Countries A Qualitative Analysis

2024-05-02T12:53:31Z

Yazar Schröder, Christoph. author.
http://dx.doi.org/10.1007/978-3-658-07541-5
Format: Electronic Resources

Sponsor- and Country-Related Predictors of Sponsorship Effectiveness Sponsorship in a National and International Environment

2024-05-02T12:53:31Z

Yazar Lucas, Christian. author.
http://dx.doi.org/10.1007/978-3-658-07684-9
Format: Electronic Resources

The Paradox of Points Theoretical Foundation and Empirical Evidence of Medium Magnitude Effects in Loyalty Programs

2024-05-02T12:53:31Z

Yazar Köcher, Sören. author.
http://dx.doi.org/10.1007/978-3-658-09543-7
Format: Electronic Resources

The Perception of Quality Mapping Product and Service Quality to Consumer Perceptions

2024-05-02T12:53:31Z

Yazar Kenyon, George N. author.
http://dx.doi.org/10.1007/978-1-4471-6627-6
Format: Electronic Resources

Modeling Markets Analyzing Marketing Phenomena and Improving Marketing Decision Making

2024-05-02T12:53:31Z

Yazar Leeflang, Peter S.H. author.
http://dx.doi.org/10.1007/978-1-4939-2086-0
Format: Electronic Resources

Proceedings of the 1995 World Marketing Congress

2024-05-02T12:53:31Z

Yazar Grant, K. editor.
http://dx.doi.org/10.1007/978-3-319-17311-5
Format: Electronic Resources

Proceedings of the 1997 World Marketing Congress

2024-05-02T12:53:31Z

Yazar Sidin, Samsinar MD. editor.
http://dx.doi.org/10.1007/978-3-319-17320-7
Format: Electronic Resources

Proceedings of the 1993 World Marketing Congress

2024-05-02T12:53:31Z

Yazar Sirgy, M. Joseph. editor.
http://dx.doi.org/10.1007/978-3-319-17323-8
Format: Electronic Resources

Minority Marketing: Research Perspectives for the 1990s Proceedings of the 1993 Minority Marketing Congress

2024-05-02T12:53:31Z

Yazar King, Robert L. editor.
http://dx.doi.org/10.1007/978-3-319-17386-3
Format: Electronic Resources

Minority Marketing: Issues and Prospects Proceedings of the 1987 Minority Marketing Congress

2024-05-02T12:53:31Z

Yazar King, Robert L. editor.
http://dx.doi.org/10.1007/978-3-319-17392-4
Format: Electronic Resources

Proceedings of the 1996 Multicultural Marketing Conference

2024-05-02T12:53:31Z

Yazar Choudhury, Pravat K. editor.
http://dx.doi.org/10.1007/978-3-319-17395-5
Format: Electronic Resources

Proceedings of the 1998 Multicultural Marketing Conference

2024-05-02T12:53:31Z

Yazar Chebat, Jean-Charles. editor.
http://dx.doi.org/10.1007/978-3-319-17383-2
Format: Electronic Resources

Tourism in Latin America Cases of Success

2024-05-02T12:53:31Z

Yazar Panosso Netto, Alexandre. editor.
http://dx.doi.org/10.1007/978-3-319-05735-4
Format: Electronic Resources

Revolution in Marketing: Market Driving Changes Proceedings of the 2006 Academy of Marketing Science (AMS) Annual Conference

2024-05-02T12:53:31Z

Yazar Spotts, Harlan E. editor.
http://dx.doi.org/10.1007/978-3-319-11761-4
Format: Electronic Resources

Marketing, Technology and Customer Commitment in the New Economy Proceedings of the 2005 Academy of Marketing Science (AMS) Annual Conference

2024-05-02T12:53:31Z

Yazar Spotts, Harlan E. editor.
http://dx.doi.org/10.1007/978-3-319-11779-9
Format: Electronic Resources

Marketing Dynamism & Sustainability: Things Change, Things Stay the Same… Proceedings of the 2012 Academy of Marketing Science (AMS) Annual Conference

2024-05-02T12:53:31Z

Yazar Robinson, Jr., Leroy. editor.
http://dx.doi.org/10.1007/978-3-319-10912-1
Format: Electronic Resources

Rethinking Place Branding Comprehensive Brand Development for Cities and Regions

2024-05-02T12:53:31Z

Yazar Kavaratzis, Mihalis. editor.
http://dx.doi.org/10.1007/978-3-319-12424-7
Format: Electronic Resources

Proceedings of the 2008 Academy of Marketing Science (AMS) Annual Conference

2024-05-02T12:53:31Z

Yazar Robinson, Jr., Leroy. editor.
http://dx.doi.org/10.1007/978-3-319-10963-3
Format: Electronic Resources

Marketing Horizons: A 1980's Perspective Proceedings of the 1980 Academy of Marketing Science (AMS) Annual Conference

2024-05-02T12:53:31Z

Yazar Bellur, Venkatakrishna V. editor.
http://dx.doi.org/10.1007/978-3-319-10966-4
Format: Electronic Resources

Proceedings of the 1988 International Conference of Services Marketing

2024-05-02T12:53:31Z

Yazar Thomas, Edward G. editor.
http://dx.doi.org/10.1007/978-3-319-17317-7
Format: Electronic Resources

Global Perspectives in Marketing for the 21st Century Proceedings of the 1999 World Marketing Congress

2024-05-02T12:53:31Z

Yazar Manrai, Ajay K. editor.
http://dx.doi.org/10.1007/978-3-319-17356-6
Format: Electronic Resources

Ideas in Marketing: Finding the New and Polishing the Old Proceedings of the 2013 Academy of Marketing Science (AMS) Annual Conference

2024-05-02T12:53:31Z

Yazar Kubacki, Krzysztof. editor.
http://dx.doi.org/10.1007/978-3-319-10951-0
Format: Electronic Resources

Proceedings of the 1986 Academy of Marketing Science (AMS) Annual Conference

2024-05-02T12:53:31Z

Yazar Malhotra, Naresh K. editor.
http://dx.doi.org/10.1007/978-3-319-11101-8
Format: Electronic Resources

Cultural Tourism in a Digital Era First International Conference IACuDiT, Athens, 2014

2024-05-02T12:53:31Z

Yazar Katsoni, Vicky. editor.
http://dx.doi.org/10.1007/978-3-319-15859-4
Format: Electronic Resources

Proceedings of the 1997 Academy of Marketing Science (AMS) Annual Conference

2024-05-02T12:53:31Z

Yazar Wilson, Elizabeth J. editor.
http://dx.doi.org/10.1007/978-3-319-13141-2
Format: Electronic Resources

Innovations in Social Marketing and Public Health Communication Improving the Quality of Life for Individuals and Communities

2024-05-02T12:53:31Z

Yazar Wymer, Walter. editor.
http://dx.doi.org/10.1007/978-3-319-19869-9
Format: Electronic Resources

Proceedings of the 1990 Academy of Marketing Science (AMS) Annual Conference

2024-05-02T12:53:31Z

Yazar Dunlap, B. J. editor.
http://dx.doi.org/10.1007/978-3-319-13254-9
Format: Electronic Resources

Proceedings of the 1982 Academy of Marketing Science (AMS) Annual Conference

2024-05-02T12:53:31Z

Yazar Kothari, Vinay. editor.
http://dx.doi.org/10.1007/978-3-319-16946-0
Format: Electronic Resources

Proceedings of the 1984 Academy of Marketing Science (AMS) Annual Conference

2024-05-02T12:53:31Z

Yazar Lindquist, Jay D. editor.
http://dx.doi.org/10.1007/978-3-319-16973-6
Format: Electronic Resources

Digital Wine How QR Codes Facilitate New Markets for Small Wine Industries

2024-05-02T12:53:31Z

Yazar Brabazon, Tara. author.
http://dx.doi.org/10.1007/978-981-287-059-9
Format: Electronic Resources

The Quintessence of Marketing What You Really Need to Know to Manage Your Marketing Activities

2024-05-02T12:53:31Z

Yazar Bickhoff, Nils. author.
http://dx.doi.org/10.1007/978-3-642-45444-8
Format: Electronic Resources

Product Information Management Theory and Practice

2024-05-02T12:53:31Z

Yazar Abraham, Jorij. author.
http://dx.doi.org/10.1007/978-3-319-04885-7
Format: Electronic Resources

Customer Knowledge Management Leveraging Soft Skills to Improve Customer Focus

2024-05-02T12:53:31Z

Yazar Sain, Soumit. author.
http://dx.doi.org/10.1007/978-3-319-05059-1
Format: Electronic Resources

Mixed Method Research Design An Application in Consumer-Brand Relationships (CBR)

2024-05-02T12:53:31Z

Yazar Sreejesh, S. author.
http://dx.doi.org/10.1007/978-3-319-02687-9
Format: Electronic Resources

Online Channel Integration Value Creation and Customer Reactions in Online and Physical Stores

2024-05-02T12:53:31Z

Yazar Binder, Jochen. author.
http://dx.doi.org/10.1007/978-3-658-04573-9
Format: Electronic Resources

A Concise Guide to Market Research The Process, Data, and Methods Using IBM SPSS Statistics

2024-05-02T12:53:31Z

Yazar Sarstedt, Marko. author.
http://dx.doi.org/10.1007/978-3-642-53965-7
Format: Electronic Resources

Recovery Management in Business-to-Business Markets Conceptual Dimensions, Relational Consequences and Financial Contributions

2024-05-02T12:53:31Z

Yazar Döscher, Kristian. author.
http://dx.doi.org/10.1007/978-3-658-05637-7
Format: Electronic Resources

Reliance on Foreign Markets: Multinationality and Performance

2024-05-02T12:53:31Z

Yazar Nakano, Makoto. author.
http://dx.doi.org/10.1007/978-4-431-54562-0
Format: Electronic Resources

Strategies in E-Business Positioning and Social Networking in Online Markets

2024-05-02T12:53:31Z

Yazar Gil-Pechuán, Ignacio. editor.
http://dx.doi.org/10.1007/978-1-4614-8184-3
Format: Electronic Resources

Inductive Fuzzy Classification in Marketing Analytics

2024-05-02T12:53:31Z

Yazar Kaufmann, Michael. author.
http://dx.doi.org/10.1007/978-3-319-05861-0
Format: Electronic Resources

Uniform Across-the-Board Promotions

2024-05-02T12:53:31Z

Yazar Jauch, Marc-Oliver. author.
http://dx.doi.org/10.1007/978-3-319-07115-2
Format: Electronic Resources

Corporate Social Responsibility in the Global Business World

2024-05-02T12:53:31Z

Yazar Yüksel Mermod, Asli. editor.
http://dx.doi.org/10.1007/978-3-642-37620-7
Format: Electronic Resources

Applied Conjoint Analysis

2024-05-02T12:53:31Z

Yazar Rao, Vithala R. author.
http://dx.doi.org/10.1007/978-3-540-87753-0
Format: Electronic Resources

The Social Web in the Hotel Industry The Impact of the Social Web on the Information Process of German Hotel Guests

2024-05-02T12:53:31Z

Yazar Chehimi, Nadine. author.
http://dx.doi.org/10.1007/978-3-658-04544-9
Format: Electronic Resources

Innovation Acceptance The Case of Advanced Driver-Assistance Systems

2024-05-02T12:53:31Z

Yazar Planing, Patrick. author.
http://dx.doi.org/10.1007/978-3-658-05005-4
Format: Electronic Resources

Does Multi-stage Marketing Pay? Creating Competitive Advantages Through Multi-stage Marketing

2024-05-02T12:53:31Z

Yazar Schönhoff, Alejandro-Marcel. author.
http://dx.doi.org/10.1007/978-3-658-05559-2
Format: Electronic Resources

Innovation in a High Technology B2B Context Exploring Supply Networks, Processes and Management

2024-05-02T12:53:31Z

Yazar Möhring, Monika Maria. author.
http://dx.doi.org/10.1007/978-3-658-05721-3
Format: Electronic Resources

Retail Branding and Store Loyalty Analysis in the Context of Reciprocity, Store Accessibility, and Retail Formats

2024-05-02T12:53:31Z

Yazar Berg, Bettina. author.
http://dx.doi.org/10.1007/978-3-658-01596-1
Format: Electronic Resources

User-Generated Content and its Impact on Branding How Users and Communities Create and Manage Brands in Social Media

2024-05-02T12:53:31Z

Yazar Dennhardt, Severin. author.
http://dx.doi.org/10.1007/978-3-658-02350-8
Format: Electronic Resources

Household and Living Arrangement Projections The Extended Cohort-Component Method and Applications to the U.S. and China

2024-05-02T12:53:31Z

Yazar Zeng, Yi. author.
http://dx.doi.org/10.1007/978-90-481-8906-9
Format: Electronic Resources

Marketing Cases from Emerging Markets

2024-05-02T12:53:31Z

Yazar Mutum, Dilip. editor.
http://dx.doi.org/10.1007/978-3-642-36861-5
Format: Electronic Resources

Internal Brand Management in an International Context

2024-05-02T12:53:31Z

Yazar Ravens, Christina. author.
http://dx.doi.org/10.1007/978-3-658-00754-6
Format: Electronic Resources

Retail Internationalization Analysis of Market Entry Modes, Format Transfer and Coordination of Retail Activities

2024-05-02T12:53:31Z

Yazar Elsner, Stefan. author.
http://dx.doi.org/10.1007/978-3-658-01096-6
Format: Electronic Resources

Sustainability and Human Resource Management Developing Sustainable Business Organizations

2024-05-02T12:53:31Z

Yazar Ehnert, Ina. editor.
http://dx.doi.org/10.1007/978-3-642-37524-8
Format: Electronic Resources

Business Process Blueprinting A Method for Customer-Oriented Business Process Modeling

2024-05-02T12:53:31Z

Yazar Hewing, Michael. author.
http://dx.doi.org/10.1007/978-3-658-03729-1
Format: Electronic Resources

Sales Negotiations in Professional Service Firms An Exploratory Study on Agenda Setting and Issue Management

2024-05-02T12:53:31Z

Yazar Prat, Mireia. author.
http://dx.doi.org/10.1007/978-3-658-04499-2
Format: Electronic Resources

Tourist Destination Images and Local Culture Using the Example of the United Arab Emirates

2024-05-02T12:53:31Z

Yazar Schwaighofer, Verena. author.
http://dx.doi.org/10.1007/978-3-658-04521-0
Format: Electronic Resources

Nature-Based Tourism in Mallorca’s Natural Areas The Benefits of Tourism for Natural Areas

2024-05-02T12:53:31Z

Yazar Wolter, Luisa. author.
http://dx.doi.org/10.1007/978-3-658-04536-4
Format: Electronic Resources

When Luxury Meets Art Forms of Collaboration between Luxury Brands and the Arts

2024-05-02T12:53:31Z

Yazar Kastner, Olga Louisa. author.
http://dx.doi.org/10.1007/978-3-658-04576-0
Format: Electronic Resources

Retail Marketing and Sales Performance A Definitive Guide to Optimizing Service Quality and Sales Effectiveness

2024-05-02T12:53:31Z

Yazar Preuss, Christoph. author.
http://dx.doi.org/10.1007/978-3-658-04630-9
Format: Electronic Resources

R&D Management

2024-05-02T12:53:31Z

Yazar Akhilesh, K B. author.
http://dx.doi.org/10.1007/978-81-322-1946-0
Format: Electronic Resources

Aerospace Marketing Management A Handbook for the Entire Value Chain

2024-05-02T12:53:31Z

Yazar Malaval, Philippe. author.
http://dx.doi.org/10.1007/978-3-319-01354-1
Format: Electronic Resources

Communities of Practice and Vintage Innovation A Strategic Reaction to Technological Change

2024-05-02T12:53:31Z

Yazar Schiavone, Francesco. author.
http://dx.doi.org/10.1007/978-3-319-01902-4
Format: Electronic Resources

Management of the Fuzzy Front End of Innovation

2024-05-02T12:53:31Z

Yazar Gassmann, Oliver. editor.
http://dx.doi.org/10.1007/978-3-319-01056-4
Format: Electronic Resources

National Brands and Private Labels in Retailing First International Symposium NB&PL, Barcelona, June 2014

2024-05-02T12:53:31Z

Yazar Gázquez-Abad, Juan Carlos. editor.
http://dx.doi.org/10.1007/978-3-319-07194-7
Format: Electronic Resources

Social Networks and the Economics of Sports

2024-05-02T12:53:31Z

Yazar Pardalos, Panos M. editor.
http://dx.doi.org/10.1007/978-3-319-08440-4
Format: Electronic Resources

International Consumer Behavior in the 21st Century Impact on Marketing Strategy Development

2024-05-02T12:53:31Z

Yazar Samli, A. Coskun. author.
http://dx.doi.org/10.1007/978-1-4614-5125-9
Format: Electronic Resources

Effectiveness of Online Marketing Campaigns An Investigation into Online Multichannel and Search Engine Advertising

2024-05-02T12:53:31Z

Yazar Klapdor, Sebastian. author.
http://dx.doi.org/10.1007/978-3-658-01732-3
Format: Electronic Resources

Hurdle Race Marketing The Enlightenment - The Disillusionment - The Breakthrough

2024-05-02T12:53:31Z

Yazar Backhaus, Klaus. author.
http://dx.doi.org/10.1007/978-3-658-02444-4
Format: Electronic Resources

Exhibit Marketing and Trade Show Intelligence Successful Boothmanship and Booth Design

2024-05-02T12:53:31Z

Yazar Solberg Søilen, Klaus. author.
http://dx.doi.org/10.1007/978-3-642-36793-9
Format: Electronic Resources

Brand Growth Barriers Identify, Understand, and Overcome Them

2024-05-02T12:53:31Z

Yazar Krüger, Ralph. author.
http://dx.doi.org/10.1007/978-3-642-37108-0
Format: Electronic Resources

The Executor of Integrated Marketing Communications Strategy: Marcom Manager’s Working Model

2024-05-02T12:53:31Z

Yazar Shin, Kwang-Yong. author.
http://dx.doi.org/10.1007/978-3-642-38091-4
Format: Electronic Resources

Handbook of Social Media Management Value Chain and Business Models in Changing Media Markets

2024-05-02T12:53:31Z

Yazar Friedrichsen, Mike. editor.
http://dx.doi.org/10.1007/978-3-642-28897-5
Format: Electronic Resources

The FORA Framework A Fuzzy Grassroots Ontology for Online Reputation Management

2024-05-02T12:53:31Z

Yazar Portmann, Edy. author.
http://dx.doi.org/10.1007/978-3-642-33233-3
Format: Electronic Resources

Customer Relationship Management in the Financial Industry Organizational Processes and Technology Innovation

2024-05-02T12:53:31Z

Yazar Rajola, Federico. author.
http://dx.doi.org/10.1007/978-3-642-35554-7
Format: Electronic Resources

Vertical Price Coordination and Brand Care Interdisciplinary Perspectives on the Prohibition of Resale Price Maintenance

2024-05-02T12:53:31Z

Yazar Ahlert, Dieter. author.
http://dx.doi.org/10.1007/978-3-642-35570-7
Format: Electronic Resources

International Employer Brand Management A Multilevel Analysis and Segmentation of Students' Preferences

2024-05-02T12:53:31Z

Yazar Christiaans, Lena. author.
http://dx.doi.org/10.1007/978-3-658-00456-9
Format: Electronic Resources

Ethics in Consumer Choice An Empirical Analysis based on the Example of Coffee

2024-05-02T12:53:31Z

Yazar Langen, Nina. author.
http://dx.doi.org/10.1007/978-3-658-00759-1
Format: Electronic Resources

Transnational Marketing and Transnational Consumers

2024-05-02T12:53:31Z

Yazar Sirkeci, Ibrahim. author.
http://dx.doi.org/10.1007/978-3-642-36775-5
Format: Electronic Resources

Network Governance Alliances, Cooperatives and Franchise Chains

2024-05-02T12:53:31Z

Yazar Ehrmann, Thomas. editor.
http://dx.doi.org/10.1007/978-3-7908-2867-2
Format: Electronic Resources

Third Party Product Reviews and Consumer Behaviour A Dichotomous Measuring via Rasch, Paired Comparison and Graphical Chain Models

2024-05-02T12:53:31Z

Yazar Ziniel, Wolfgang. author.
http://dx.doi.org/10.1007/978-3-8349-3633-2
Format: Electronic Resources

Luxury Marketing A Challenge for Theory and Practice

2024-05-02T12:53:31Z

Yazar Wiedmann, Klaus-Peter. editor.
http://dx.doi.org/10.1007/978-3-8349-4399-6
Format: Electronic Resources

Retail Internationalization in Emerging Countries The Positioning of Global Retail Brands in China

2024-05-02T12:53:31Z

Yazar Pennemann, Karin. author.
http://dx.doi.org/10.1007/978-3-8349-4492-4
Format: Electronic Resources

India’s Agricultural Marketing Market Reforms and Emergence of New Channels

2024-05-02T12:53:31Z

Yazar Ghosh, Nilabja. author.
http://dx.doi.org/10.1007/978-81-322-1572-1
Format: Electronic Resources