Search Results for - Narrowed by: Springer E-Book Collection - Leadership. - Marketing.SirsiDynix Enterprisehttps://catalog.tedu.edu.tr/client/tr_TR/defaulttr/defaulttr/qf$003dLOCATION$002509Lokasyon$0025091$00253ASPRINGER$002509Springer$002bE-Book$002bCollection$0026qf$003dSUBJECT$002509Konu$002509Leadership.$002509Leadership.$0026qf$003dSUBJECT$002509Konu$002509Marketing.$002509Marketing.$0026ps$003d300$0026isd$003dtrue?2024-06-16T14:38:56ZContemporary Wine Marketing and Supply Chain Management A Global Perspectiveent://SD_ILS/0/SD_ILS:159172024-06-16T14:38:56Z2024-06-16T14:38:56ZYazar Flint, Daniel J. author.<br/><a href="http://dx.doi.org/10.1057/9781137492432">http://dx.doi.org/10.1057/9781137492432</a><br/>Format: Electronic Resources<br/>Transformational Sales Making a Difference with Strategic Customersent://SD_ILS/0/SD_ILS:166522024-06-16T14:38:56Z2024-06-16T14:38:56ZYazar Kotler, Philip. author.<br/><a href="http://dx.doi.org/10.1007/978-3-319-20606-6">http://dx.doi.org/10.1007/978-3-319-20606-6</a><br/>Format: Electronic Resources<br/>Tourism Marketing for Developing Countries Battling Stereotypes and Crises in Asia, Africa and the Middle Eastent://SD_ILS/0/SD_ILS:157732024-06-16T14:38:56Z2024-06-16T14:38:56ZYazar Avraham, Eli. author.<br/><a href="http://dx.doi.org/10.1057/9781137342157">http://dx.doi.org/10.1057/9781137342157</a><br/>Format: Electronic Resources<br/>Empowering Brands with Customer Integration Classification, Benefits and Success Factorsent://SD_ILS/0/SD_ILS:184522024-06-16T14:38:56Z2024-06-16T14:38:56ZYazar Sesselmann, Jörg. author.<br/><a href="http://dx.doi.org/10.1007/978-3-658-11639-2">http://dx.doi.org/10.1007/978-3-658-11639-2</a><br/>Format: Electronic Resources<br/>Principles of Marketology, Volume 1 Theoryent://SD_ILS/0/SD_ILS:157872024-06-16T14:38:56Z2024-06-16T14:38:56ZYazar Aghazadeh, Hashem. author.<br/><a href="http://dx.doi.org/10.1057/9781137379320">http://dx.doi.org/10.1057/9781137379320</a><br/>Format: Electronic Resources<br/>The Social Organization: Managing Human Capital through Social Mediaent://SD_ILS/0/SD_ILS:163322024-06-16T14:38:56Z2024-06-16T14:38:56ZYazar Manuti, Amelia. editor.<br/><a href="http://dx.doi.org/10.1057/9781137585356">http://dx.doi.org/10.1057/9781137585356</a><br/>Format: Electronic Resources<br/>Revenue Management in Manufacturing State of the Art, Application and Profit Impact in the Process Industryent://SD_ILS/0/SD_ILS:174752024-06-16T14:38:56Z2024-06-16T14:38:56ZYazar Zatta, Danilo. author.<br/><a href="http://dx.doi.org/10.1007/978-3-319-30240-9">http://dx.doi.org/10.1007/978-3-319-30240-9</a><br/>Format: Electronic Resources<br/>Marketing Challenges in a Turbulent Business Environment Proceedings of the 2014 Academy of Marketing Science (AMS) World Marketing Congressent://SD_ILS/0/SD_ILS:166062024-06-16T14:38:56Z2024-06-16T14:38:56ZYazar Groza, Mark D. editor.<br/><a href="http://dx.doi.org/10.1007/978-3-319-19428-8">http://dx.doi.org/10.1007/978-3-319-19428-8</a><br/>Format: Electronic Resources<br/>Celebrating America’s Pastimes: Baseball, Hot Dogs, Apple Pie and Marketing? Proceedings of the 2015 Academy of Marketing Science (AMS) Annual Conferenceent://SD_ILS/0/SD_ILS:170802024-06-16T14:38:56Z2024-06-16T14:38:56ZYazar Kim, Kacy K. editor.<br/><a href="http://dx.doi.org/10.1007/978-3-319-26647-3">http://dx.doi.org/10.1007/978-3-319-26647-3</a><br/>Format: Electronic Resources<br/>The Marketing Challenge for Industrial Companies Advanced Concepts and Practicesent://SD_ILS/0/SD_ILS:175332024-06-16T14:38:56Z2024-06-16T14:38:56ZYazar Saavedra, Claudio A. author.<br/><a href="http://dx.doi.org/10.1007/978-3-319-30610-0">http://dx.doi.org/10.1007/978-3-319-30610-0</a><br/>Format: Electronic Resources<br/>Advances in National Brand and Private Label Marketing Third International Conference, 2016ent://SD_ILS/0/SD_ILS:180432024-06-16T14:38:56Z2024-06-16T14:38:56ZYazar Martínez-López, Francisco J. editor.<br/><a href="http://dx.doi.org/10.1007/978-3-319-39946-1">http://dx.doi.org/10.1007/978-3-319-39946-1</a><br/>Format: Electronic Resources<br/>Digital Stractics How Strategy Met Tactics and Killed the Strategic Planent://SD_ILS/0/SD_ILS:162832024-06-16T14:38:56Z2024-06-16T14:38:56ZYazar Outram, Chris. author.<br/><a href="http://dx.doi.org/10.1007/978-1-137-57483-1">http://dx.doi.org/10.1007/978-1-137-57483-1</a><br/>Format: Electronic Resources<br/>The Quintessence of Strategic Management What You Really Need to Know to Survive in Businessent://SD_ILS/0/SD_ILS:185952024-06-16T14:38:56Z2024-06-16T14:38:56ZYazar Kotler, Philip. author.<br/><a href="http://dx.doi.org/10.1007/978-3-662-48490-6">http://dx.doi.org/10.1007/978-3-662-48490-6</a><br/>Format: Electronic Resources<br/>Market Entry in China Case Studies on Strategy, Marketing, and Brandingent://SD_ILS/0/SD_ILS:173282024-06-16T14:38:56Z2024-06-16T14:38:56ZYazar Prange, Christiane. editor.<br/><a href="http://dx.doi.org/10.1007/978-3-319-29139-0">http://dx.doi.org/10.1007/978-3-319-29139-0</a><br/>Format: Electronic Resources<br/>The Intuitive Customer 7 Imperatives For Moving Your Customer Experience to the Next Levelent://SD_ILS/0/SD_ILS:160782024-06-16T14:38:56Z2024-06-16T14:38:56ZYazar Shaw, Colin. author.<br/><a href="http://dx.doi.org/10.1057/978-1-137-53430-9">http://dx.doi.org/10.1057/978-1-137-53430-9</a><br/>Format: Electronic Resources<br/>Return of the Hustle The Art of Marketing with Musicent://SD_ILS/0/SD_ILS:163182024-06-16T14:38:56Z2024-06-16T14:38:56ZYazar Sheinkop, Eric. author.<br/><a href="http://dx.doi.org/10.1007/978-1-137-58202-7">http://dx.doi.org/10.1007/978-1-137-58202-7</a><br/>Format: Electronic Resources<br/>Chief Marketing Officers at Workent://SD_ILS/0/SD_ILS:164422024-06-16T14:38:56Z2024-06-16T14:38:56ZYazar Steimle, Josh. author.<br/><a href="http://dx.doi.org/10.1007/978-1-4842-1931-7">http://dx.doi.org/10.1007/978-1-4842-1931-7</a><br/>Format: Electronic Resources<br/>Advertising in the Aging Society Understanding Representations, Practitioners, and Consumers in Japanent://SD_ILS/0/SD_ILS:163372024-06-16T14:38:56Z2024-06-16T14:38:56ZYazar Prieler, Michael. author.<br/><a href="http://dx.doi.org/10.1057/9781137586605">http://dx.doi.org/10.1057/9781137586605</a><br/>Format: Electronic Resources<br/>Sustainable Growth in Global Markets Strategic Choices and Managerial Implicationsent://SD_ILS/0/SD_ILS:160342024-06-16T14:38:56Z2024-06-16T14:38:56ZYazar Rajagopal. author.<br/><a href="http://dx.doi.org/10.1057/9781137525956">http://dx.doi.org/10.1057/9781137525956</a><br/>Format: Electronic Resources<br/>Cultural Perspectives in a Global Marketplace Proceedings of the 2010 Cultural Perspectives in Marketing Conferenceent://SD_ILS/0/SD_ILS:165862024-06-16T14:38:56Z2024-06-16T14:38:56ZYazar Sharma, Dheeraj. editor.<br/><a href="http://dx.doi.org/10.1007/978-3-319-18696-2">http://dx.doi.org/10.1007/978-3-319-18696-2</a><br/>Format: Electronic Resources<br/>Thriving in a New World Economy Proceedings of the 2012 World Marketing Congress/Cultural Perspectives in Marketing Conferenceent://SD_ILS/0/SD_ILS:169002024-06-16T14:38:56Z2024-06-16T14:38:56ZYazar Plangger, Kirk. editor.<br/><a href="http://dx.doi.org/10.1007/978-3-319-24148-7">http://dx.doi.org/10.1007/978-3-319-24148-7</a><br/>Format: Electronic Resources<br/>Looking Forward, Looking Back: Drawing on the Past to Shape the Future of Marketing Proceedings of the 2013 World Marketing Congressent://SD_ILS/0/SD_ILS:169032024-06-16T14:38:56Z2024-06-16T14:38:56ZYazar Campbell, Colin. editor.<br/><a href="http://dx.doi.org/10.1007/978-3-319-24184-5">http://dx.doi.org/10.1007/978-3-319-24184-5</a><br/>Format: Electronic Resources<br/>Global Marketing Strategy An Executive Digestent://SD_ILS/0/SD_ILS:170472024-06-16T14:38:56Z2024-06-16T14:38:56ZYazar Schlegelmilch, Bodo B. author.<br/><a href="http://dx.doi.org/10.1007/978-3-319-26279-6">http://dx.doi.org/10.1007/978-3-319-26279-6</a><br/>Format: Electronic Resources<br/>Let’s Get Engaged! Crossing the Threshold of Marketing’s Engagement Era Proceedings of the 2014 Academy of Marketing Science (AMS) Annual Conferenceent://SD_ILS/0/SD_ILS:165042024-06-16T14:38:56Z2024-06-16T14:38:56ZYazar Obal, Michael W. editor.<br/><a href="http://dx.doi.org/10.1007/978-3-319-11815-4">http://dx.doi.org/10.1007/978-3-319-11815-4</a><br/>Format: Electronic Resources<br/>Proceedings of the 1979 Academy of Marketing Science (AMS) Annual Conferenceent://SD_ILS/0/SD_ILS:165412024-06-16T14:38:56Z2024-06-16T14:38:56ZYazar Gitlow, Howard S. editor.<br/><a href="http://dx.doi.org/10.1007/978-3-319-16934-7">http://dx.doi.org/10.1007/978-3-319-16934-7</a><br/>Format: Electronic Resources<br/>Market Entry into the USA Why European Companies Fail and How to Succeedent://SD_ILS/0/SD_ILS:165432024-06-16T14:38:56Z2024-06-16T14:38:56ZYazar Drews, Ralf. author.<br/><a href="http://dx.doi.org/10.1007/978-3-319-17124-1">http://dx.doi.org/10.1007/978-3-319-17124-1</a><br/>Format: Electronic Resources<br/>Asian Brand Strategy (Revised and Updated) Building and Sustaining Strong Global Brands in Asiaent://SD_ILS/0/SD_ILS:192832024-06-16T14:38:56Z2024-06-16T14:38:56ZYazar Roll, Martin. author.<br/><a href="http://dx.doi.org/10.1057/9781137359179">http://dx.doi.org/10.1057/9781137359179</a><br/>Format: Electronic Resources<br/>Revolution in Marketing: Market Driving Changes Proceedings of the 2006 Academy of Marketing Science (AMS) Annual Conferenceent://SD_ILS/0/SD_ILS:217812024-06-16T14:38:56Z2024-06-16T14:38:56ZYazar Spotts, Harlan E. editor.<br/><a href="http://dx.doi.org/10.1007/978-3-319-11761-4">http://dx.doi.org/10.1007/978-3-319-11761-4</a><br/>Format: Electronic Resources<br/>Proceedings of the 2010 Academy of Marketing Science (AMS) Annual Conferenceent://SD_ILS/0/SD_ILS:217892024-06-16T14:38:56Z2024-06-16T14:38:56ZYazar Deeter-Schmelz, Dawn R. editor.<br/><a href="http://dx.doi.org/10.1007/978-3-319-11797-3">http://dx.doi.org/10.1007/978-3-319-11797-3</a><br/>Format: Electronic Resources<br/>From Coal to Biotech The Transformation of DSM with Business School Supportent://SD_ILS/0/SD_ILS:247152024-06-16T14:38:56Z2024-06-16T14:38:56ZYazar Jeannet, Jean-Pierre. author.<br/><a href="http://dx.doi.org/10.1007/978-3-662-46299-7">http://dx.doi.org/10.1007/978-3-662-46299-7</a><br/>Format: Electronic Resources<br/>Vertical Brand Portfolio Management Strategies for Integrated Brand Management between Manufacturers and Retailersent://SD_ILS/0/SD_ILS:243202024-06-16T14:38:56Z2024-06-16T14:38:56ZYazar Bakker, Diederich. author.<br/><a href="http://dx.doi.org/10.1007/978-3-658-08221-5">http://dx.doi.org/10.1007/978-3-658-08221-5</a><br/>Format: Electronic Resources<br/>Determinants of Private Label Attitude Predicting Consumers’ Brand Preferences Using Psychographicsent://SD_ILS/0/SD_ILS:243312024-06-16T14:38:56Z2024-06-16T14:38:56ZYazar Weiß, Stefanie. author.<br/><a href="http://dx.doi.org/10.1007/978-3-658-08672-5">http://dx.doi.org/10.1007/978-3-658-08672-5</a><br/>Format: Electronic Resources<br/>Confessions of the Pricing Man How Price Affects Everythingent://SD_ILS/0/SD_ILS:230432024-06-16T14:38:56Z2024-06-16T14:38:56ZYazar Simon, Hermann. author.<br/><a href="http://dx.doi.org/10.1007/978-3-319-20400-0">http://dx.doi.org/10.1007/978-3-319-20400-0</a><br/>Format: Electronic Resources<br/>Proceedings of the 1990 Academy of Marketing Science (AMS) Annual Conferenceent://SD_ILS/0/SD_ILS:220462024-06-16T14:38:56Z2024-06-16T14:38:56ZYazar Dunlap, B. J. editor.<br/><a href="http://dx.doi.org/10.1007/978-3-319-13254-9">http://dx.doi.org/10.1007/978-3-319-13254-9</a><br/>Format: Electronic Resources<br/>Managing in Recovering Marketsent://SD_ILS/0/SD_ILS:250662024-06-16T14:38:56Z2024-06-16T14:38:56ZYazar Chatterjee, S. editor.<br/><a href="http://dx.doi.org/10.1007/978-81-322-1979-8">http://dx.doi.org/10.1007/978-81-322-1979-8</a><br/>Format: Electronic Resources<br/>Adoption of Innovation Balancing Internal and External Stakeholders in the Marketing of Innovationent://SD_ILS/0/SD_ILS:222522024-06-16T14:38:56Z2024-06-16T14:38:56ZYazar Brem, Alexander. editor.<br/><a href="http://dx.doi.org/10.1007/978-3-319-14523-5">http://dx.doi.org/10.1007/978-3-319-14523-5</a><br/>Format: Electronic Resources<br/>Assessing the Different Roles of Marketing Theory and Practice in the Jaws of Economic Uncertainty Proceedings of the 2004 Academy of Marketing Science (AMS) Annual Conferenceent://SD_ILS/0/SD_ILS:218012024-06-16T14:38:56Z2024-06-16T14:38:56ZYazar Spotts, Harlan E. editor.<br/><a href="http://dx.doi.org/10.1007/978-3-319-11845-1">http://dx.doi.org/10.1007/978-3-319-11845-1</a><br/>Format: Electronic Resources<br/>Creating and Delivering Value in Marketing Proceedings of the 2003 Academy of Marketing Science (AMS) Annual Conferenceent://SD_ILS/0/SD_ILS:218022024-06-16T14:38:56Z2024-06-16T14:38:56ZYazar Spotts, Harlan E. editor.<br/><a href="http://dx.doi.org/10.1007/978-3-319-11848-2">http://dx.doi.org/10.1007/978-3-319-11848-2</a><br/>Format: Electronic Resources<br/>Proceedings of the 2002 Academy of Marketing Science (AMS) Annual Conferenceent://SD_ILS/0/SD_ILS:218092024-06-16T14:38:56Z2024-06-16T14:38:56ZYazar Spotts, Harlan E. editor.<br/><a href="http://dx.doi.org/10.1007/978-3-319-11882-6">http://dx.doi.org/10.1007/978-3-319-11882-6</a><br/>Format: Electronic Resources<br/>Fundamentals of Business-to-Business Marketing Mastering Business Marketsent://SD_ILS/0/SD_ILS:219002024-06-16T14:38:56Z2024-06-16T14:38:56ZYazar Kleinaltenkamp, Michael. editor.<br/><a href="http://dx.doi.org/10.1007/978-3-319-12463-6">http://dx.doi.org/10.1007/978-3-319-12463-6</a><br/>Format: Electronic Resources<br/>Proceedings of the 2007 Academy of Marketing Science (AMS) Annual Conferenceent://SD_ILS/0/SD_ILS:217912024-06-16T14:38:56Z2024-06-16T14:38:56ZYazar Sharma, Dheeraj. editor.<br/><a href="http://dx.doi.org/10.1007/978-3-319-11806-2">http://dx.doi.org/10.1007/978-3-319-11806-2</a><br/>Format: Electronic Resources<br/>Proceedings of the 2000 Academy of Marketing Science (AMS) Annual Conferenceent://SD_ILS/0/SD_ILS:218102024-06-16T14:38:56Z2024-06-16T14:38:56ZYazar Spotts, Harlan E. editor.<br/><a href="http://dx.doi.org/10.1007/978-3-319-11885-7">http://dx.doi.org/10.1007/978-3-319-11885-7</a><br/>Format: Electronic Resources<br/>New Meanings for Marketing in a New Millennium Proceedings of the 2001 Academy of Marketing Science (AMS) Annual Conferenceent://SD_ILS/0/SD_ILS:218182024-06-16T14:38:56Z2024-06-16T14:38:56ZYazar Moore, Melissa. editor.<br/><a href="http://dx.doi.org/10.1007/978-3-319-11927-4">http://dx.doi.org/10.1007/978-3-319-11927-4</a><br/>Format: Electronic Resources<br/>Proceedings of the 1995 World Marketing Congressent://SD_ILS/0/SD_ILS:226662024-06-16T14:38:56Z2024-06-16T14:38:56ZYazar Grant, K. editor.<br/><a href="http://dx.doi.org/10.1007/978-3-319-17311-5">http://dx.doi.org/10.1007/978-3-319-17311-5</a><br/>Format: Electronic Resources<br/>Proceedings of the 1997 World Marketing Congressent://SD_ILS/0/SD_ILS:226682024-06-16T14:38:56Z2024-06-16T14:38:56ZYazar Sidin, Samsinar MD. editor.<br/><a href="http://dx.doi.org/10.1007/978-3-319-17320-7">http://dx.doi.org/10.1007/978-3-319-17320-7</a><br/>Format: Electronic Resources<br/>Proceedings of the 1993 World Marketing Congressent://SD_ILS/0/SD_ILS:226692024-06-16T14:38:56Z2024-06-16T14:38:56ZYazar Sirgy, M. Joseph. editor.<br/><a href="http://dx.doi.org/10.1007/978-3-319-17323-8">http://dx.doi.org/10.1007/978-3-319-17323-8</a><br/>Format: Electronic Resources<br/>Global Perspectives in Marketing for the 21st Century Proceedings of the 1999 World Marketing Congressent://SD_ILS/0/SD_ILS:226742024-06-16T14:38:56Z2024-06-16T14:38:56ZYazar Manrai, Ajay K. editor.<br/><a href="http://dx.doi.org/10.1007/978-3-319-17356-6">http://dx.doi.org/10.1007/978-3-319-17356-6</a><br/>Format: Electronic Resources<br/>Proceedings of the 1998 Multicultural Marketing Conferenceent://SD_ILS/0/SD_ILS:226792024-06-16T14:38:56Z2024-06-16T14:38:56ZYazar Chebat, Jean-Charles. editor.<br/><a href="http://dx.doi.org/10.1007/978-3-319-17383-2">http://dx.doi.org/10.1007/978-3-319-17383-2</a><br/>Format: Electronic Resources<br/>Minority Marketing: Research Perspectives for the 1990s Proceedings of the 1993 Minority Marketing Congressent://SD_ILS/0/SD_ILS:226802024-06-16T14:38:56Z2024-06-16T14:38:56ZYazar King, Robert L. editor.<br/><a href="http://dx.doi.org/10.1007/978-3-319-17386-3">http://dx.doi.org/10.1007/978-3-319-17386-3</a><br/>Format: Electronic Resources<br/>Minority Marketing: Issues and Prospects Proceedings of the 1987 Minority Marketing Congressent://SD_ILS/0/SD_ILS:226812024-06-16T14:38:56Z2024-06-16T14:38:56ZYazar King, Robert L. editor.<br/><a href="http://dx.doi.org/10.1007/978-3-319-17392-4">http://dx.doi.org/10.1007/978-3-319-17392-4</a><br/>Format: Electronic Resources<br/>Proceedings of the 1996 Multicultural Marketing Conferenceent://SD_ILS/0/SD_ILS:226822024-06-16T14:38:56Z2024-06-16T14:38:56ZYazar Choudhury, Pravat K. editor.<br/><a href="http://dx.doi.org/10.1007/978-3-319-17395-5">http://dx.doi.org/10.1007/978-3-319-17395-5</a><br/>Format: Electronic Resources<br/>Marketing Dynamism & Sustainability: Things Change, Things Stay the Same… Proceedings of the 2012 Academy of Marketing Science (AMS) Annual Conferenceent://SD_ILS/0/SD_ILS:216062024-06-16T14:38:56Z2024-06-16T14:38:56ZYazar Robinson, Jr., Leroy. editor.<br/><a href="http://dx.doi.org/10.1007/978-3-319-10912-1">http://dx.doi.org/10.1007/978-3-319-10912-1</a><br/>Format: Electronic Resources<br/>Proceedings of the 1983 Academy of Marketing Science (AMS) Annual Conferenceent://SD_ILS/0/SD_ILS:226162024-06-16T14:38:56Z2024-06-16T14:38:56ZYazar Rogers III, John C. editor.<br/><a href="http://dx.doi.org/10.1007/978-3-319-16937-8">http://dx.doi.org/10.1007/978-3-319-16937-8</a><br/>Format: Electronic Resources<br/>Proceedings of the 1985 Academy of Marketing Science (AMS) Annual Conferenceent://SD_ILS/0/SD_ILS:226182024-06-16T14:38:56Z2024-06-16T14:38:56ZYazar Malhotra, Naresh K. editor.<br/><a href="http://dx.doi.org/10.1007/978-3-319-16943-9">http://dx.doi.org/10.1007/978-3-319-16943-9</a><br/>Format: Electronic Resources<br/>Proceedings of the 1982 Academy of Marketing Science (AMS) Annual Conferenceent://SD_ILS/0/SD_ILS:226192024-06-16T14:38:56Z2024-06-16T14:38:56ZYazar Kothari, Vinay. editor.<br/><a href="http://dx.doi.org/10.1007/978-3-319-16946-0">http://dx.doi.org/10.1007/978-3-319-16946-0</a><br/>Format: Electronic Resources<br/>Proceedings of the 1996 Academy of Marketing Science (AMS) Annual Conferenceent://SD_ILS/0/SD_ILS:220222024-06-16T14:38:56Z2024-06-16T14:38:56ZYazar Wilson, Elizabeth J. editor.<br/><a href="http://dx.doi.org/10.1007/978-3-319-13144-3">http://dx.doi.org/10.1007/978-3-319-13144-3</a><br/>Format: Electronic Resources<br/>Proceedings of the 1995 Academy of Marketing Science (AMS) Annual Conferenceent://SD_ILS/0/SD_ILS:220232024-06-16T14:38:56Z2024-06-16T14:38:56ZYazar Gomes, Roger. editor.<br/><a href="http://dx.doi.org/10.1007/978-3-319-13147-4">http://dx.doi.org/10.1007/978-3-319-13147-4</a><br/>Format: Electronic Resources<br/>Proceedings of the 1993 Academy of Marketing Science (AMS) Annual Conferenceent://SD_ILS/0/SD_ILS:220262024-06-16T14:38:56Z2024-06-16T14:38:56ZYazar Levy, Michael. editor.<br/><a href="http://dx.doi.org/10.1007/978-3-319-13159-7">http://dx.doi.org/10.1007/978-3-319-13159-7</a><br/>Format: Electronic Resources<br/>Proceedings of the 1994 Academy of Marketing Science (AMS) Annual Conferenceent://SD_ILS/0/SD_ILS:220272024-06-16T14:38:56Z2024-06-16T14:38:56ZYazar Wilson, Elizabeth J. editor.<br/><a href="http://dx.doi.org/10.1007/978-3-319-13162-7">http://dx.doi.org/10.1007/978-3-319-13162-7</a><br/>Format: Electronic Resources<br/>Proceedings of the 1992 Academy of Marketing Science (AMS) Annual Conferenceent://SD_ILS/0/SD_ILS:220442024-06-16T14:38:56Z2024-06-16T14:38:56ZYazar Crittenden, Victoria L. editor.<br/><a href="http://dx.doi.org/10.1007/978-3-319-13248-8">http://dx.doi.org/10.1007/978-3-319-13248-8</a><br/>Format: Electronic Resources<br/>Innovating in a Service-Driven Economy Insights, Application, and Practiceent://SD_ILS/0/SD_ILS:193012024-06-16T14:38:56Z2024-06-16T14:38:56ZYazar Cuthbertson, Richard. author.<br/><a href="http://dx.doi.org/10.1057/9781137409034">http://dx.doi.org/10.1057/9781137409034</a><br/>Format: Electronic Resources<br/>Marketing, Technology and Customer Commitment in the New Economy Proceedings of the 2005 Academy of Marketing Science (AMS) Annual Conferenceent://SD_ILS/0/SD_ILS:217862024-06-16T14:38:56Z2024-06-16T14:38:56ZYazar Spotts, Harlan E. editor.<br/><a href="http://dx.doi.org/10.1007/978-3-319-11779-9">http://dx.doi.org/10.1007/978-3-319-11779-9</a><br/>Format: Electronic Resources<br/>Proceedings of the 1999 Academy of Marketing Science (AMS) Annual Conferenceent://SD_ILS/0/SD_ILS:220102024-06-16T14:38:56Z2024-06-16T14:38:56ZYazar Noble, Charles H. editor.<br/><a href="http://dx.doi.org/10.1007/978-3-319-13078-1">http://dx.doi.org/10.1007/978-3-319-13078-1</a><br/>Format: Electronic Resources<br/>Marketing in Transition: Scarcity, Globalism, & Sustainability Proceedings of the 2009 World Marketing Congressent://SD_ILS/0/SD_ILS:228462024-06-16T14:38:56Z2024-06-16T14:38:56ZYazar Campbell, Colin L. editor.<br/><a href="http://dx.doi.org/10.1007/978-3-319-18687-0">http://dx.doi.org/10.1007/978-3-319-18687-0</a><br/>Format: Electronic Resources<br/>Brand Building and Marketing in Key Emerging Markets A Practitioner’s Guide to Successful Brand Growth in China, India, Russia and Brazilent://SD_ILS/0/SD_ILS:229422024-06-16T14:38:56Z2024-06-16T14:38:56ZYazar Schaffmeister, Niklas. author.<br/><a href="http://dx.doi.org/10.1007/978-3-319-19482-0">http://dx.doi.org/10.1007/978-3-319-19482-0</a><br/>Format: Electronic Resources<br/>The Replication of Retail Fashion Formats into Foreign Countries A Qualitative Analysisent://SD_ILS/0/SD_ILS:242982024-06-16T14:38:56Z2024-06-16T14:38:56ZYazar Schröder, Christoph. author.<br/><a href="http://dx.doi.org/10.1007/978-3-658-07541-5">http://dx.doi.org/10.1007/978-3-658-07541-5</a><br/>Format: Electronic Resources<br/>Business Relationship Management and Marketing Mastering Business Marketsent://SD_ILS/0/SD_ILS:244292024-06-16T14:38:56Z2024-06-16T14:38:56ZYazar Kleinaltenkamp, Michael. editor.<br/><a href="http://dx.doi.org/10.1007/978-3-662-43856-5">http://dx.doi.org/10.1007/978-3-662-43856-5</a><br/>Format: Electronic Resources<br/>Proceedings of the 2009 Academy of Marketing Science (AMS) Annual Conferenceent://SD_ILS/0/SD_ILS:215962024-06-16T14:38:56Z2024-06-16T14:38:56ZYazar Robinson, Jr., Leroy. editor.<br/><a href="http://dx.doi.org/10.1007/978-3-319-10864-3">http://dx.doi.org/10.1007/978-3-319-10864-3</a><br/>Format: Electronic Resources<br/>The Sustainable Global Marketplace Proceedings of the 2011 Academy of Marketing Science (AMS) Annual Conferenceent://SD_ILS/0/SD_ILS:215972024-06-16T14:38:56Z2024-06-16T14:38:56ZYazar Dato-on, Mary Conway. editor.<br/><a href="http://dx.doi.org/10.1007/978-3-319-10873-5">http://dx.doi.org/10.1007/978-3-319-10873-5</a><br/>Format: Electronic Resources<br/>Ideas in Marketing: Finding the New and Polishing the Old Proceedings of the 2013 Academy of Marketing Science (AMS) Annual Conferenceent://SD_ILS/0/SD_ILS:216142024-06-16T14:38:56Z2024-06-16T14:38:56ZYazar Kubacki, Krzysztof. editor.<br/><a href="http://dx.doi.org/10.1007/978-3-319-10951-0">http://dx.doi.org/10.1007/978-3-319-10951-0</a><br/>Format: Electronic Resources<br/>Proceedings of the 2008 Academy of Marketing Science (AMS) Annual Conferenceent://SD_ILS/0/SD_ILS:216172024-06-16T14:38:56Z2024-06-16T14:38:56ZYazar Robinson, Jr., Leroy. editor.<br/><a href="http://dx.doi.org/10.1007/978-3-319-10963-3">http://dx.doi.org/10.1007/978-3-319-10963-3</a><br/>Format: Electronic Resources<br/>Marketing Horizons: A 1980's Perspective Proceedings of the 1980 Academy of Marketing Science (AMS) Annual Conferenceent://SD_ILS/0/SD_ILS:216182024-06-16T14:38:56Z2024-06-16T14:38:56ZYazar Bellur, Venkatakrishna V. editor.<br/><a href="http://dx.doi.org/10.1007/978-3-319-10966-4">http://dx.doi.org/10.1007/978-3-319-10966-4</a><br/>Format: Electronic Resources<br/>Proceedings of the 1988 Academy of Marketing Science (AMS) Annual Conferenceent://SD_ILS/0/SD_ILS:226282024-06-16T14:38:56Z2024-06-16T14:38:56ZYazar Bahn, Kenneth D. editor.<br/><a href="http://dx.doi.org/10.1007/978-3-319-17046-6">http://dx.doi.org/10.1007/978-3-319-17046-6</a><br/>Format: Electronic Resources<br/>Proceedings of the 1991 Academy of Marketing Science (AMS) Annual Conferenceent://SD_ILS/0/SD_ILS:226292024-06-16T14:38:56Z2024-06-16T14:38:56ZYazar King, Robert L. editor.<br/><a href="http://dx.doi.org/10.1007/978-3-319-17049-7">http://dx.doi.org/10.1007/978-3-319-17049-7</a><br/>Format: Electronic Resources<br/>Proceedings of the 1987 Academy of Marketing Science (AMS) Annual Conferenceent://SD_ILS/0/SD_ILS:226302024-06-16T14:38:56Z2024-06-16T14:38:56ZYazar Hawes, Jon M. editor.<br/><a href="http://dx.doi.org/10.1007/978-3-319-17052-7">http://dx.doi.org/10.1007/978-3-319-17052-7</a><br/>Format: Electronic Resources<br/>Proceedings of the 1989 Academy of Marketing Science (AMS) Annual Conferenceent://SD_ILS/0/SD_ILS:226312024-06-16T14:38:56Z2024-06-16T14:38:56ZYazar Hawes, Jon M. editor.<br/><a href="http://dx.doi.org/10.1007/978-3-319-17055-8">http://dx.doi.org/10.1007/978-3-319-17055-8</a><br/>Format: Electronic Resources<br/>Digital Darwinism Branding and Business Models in Jeopardyent://SD_ILS/0/SD_ILS:239972024-06-16T14:38:56Z2024-06-16T14:38:56ZYazar Kreutzer, Ralf T. author.<br/><a href="http://dx.doi.org/10.1007/978-3-642-54401-9">http://dx.doi.org/10.1007/978-3-642-54401-9</a><br/>Format: Electronic Resources<br/>Chinese Strategic Decision-making on CSRent://SD_ILS/0/SD_ILS:245892024-06-16T14:38:56Z2024-06-16T14:38:56ZYazar Wang, Shuo. author.<br/><a href="http://dx.doi.org/10.1007/978-3-662-44997-4">http://dx.doi.org/10.1007/978-3-662-44997-4</a><br/>Format: Electronic Resources<br/>Proceedings of the 1988 International Conference of Services Marketingent://SD_ILS/0/SD_ILS:226672024-06-16T14:38:56Z2024-06-16T14:38:56ZYazar Thomas, Edward G. editor.<br/><a href="http://dx.doi.org/10.1007/978-3-319-17317-7">http://dx.doi.org/10.1007/978-3-319-17317-7</a><br/>Format: Electronic Resources<br/>Proceedings of the 1986 Academy of Marketing Science (AMS) Annual Conferenceent://SD_ILS/0/SD_ILS:216352024-06-16T14:38:56Z2024-06-16T14:38:56ZYazar Malhotra, Naresh K. editor.<br/><a href="http://dx.doi.org/10.1007/978-3-319-11101-8">http://dx.doi.org/10.1007/978-3-319-11101-8</a><br/>Format: Electronic Resources<br/>Proceedings of the 1984 Academy of Marketing Science (AMS) Annual Conferenceent://SD_ILS/0/SD_ILS:226212024-06-16T14:38:56Z2024-06-16T14:38:56ZYazar Lindquist, Jay D. editor.<br/><a href="http://dx.doi.org/10.1007/978-3-319-16973-6">http://dx.doi.org/10.1007/978-3-319-16973-6</a><br/>Format: Electronic Resources<br/>The 1980’s: A Decade of Marketing Challenges Proceedings of the 1981 Academy of Marketing Science (AMS) Annual Conferenceent://SD_ILS/0/SD_ILS:226222024-06-16T14:38:56Z2024-06-16T14:38:56ZYazar Bellur, Venkatakrishna V. editor.<br/><a href="http://dx.doi.org/10.1007/978-3-319-16976-7">http://dx.doi.org/10.1007/978-3-319-16976-7</a><br/>Format: Electronic Resources<br/>Advances in National Brand and Private Label Marketing Second International Conference, 2015ent://SD_ILS/0/SD_ILS:230212024-06-16T14:38:56Z2024-06-16T14:38:56ZYazar Martínez-López, Francisco J. editor.<br/><a href="http://dx.doi.org/10.1007/978-3-319-20182-5">http://dx.doi.org/10.1007/978-3-319-20182-5</a><br/>Format: Electronic Resources<br/>Proceedings of the 1998 Academy of Marketing Science (AMS) Annual Conferenceent://SD_ILS/0/SD_ILS:220112024-06-16T14:38:56Z2024-06-16T14:38:56ZYazar Ford, John B. editor.<br/><a href="http://dx.doi.org/10.1007/978-3-319-13084-2">http://dx.doi.org/10.1007/978-3-319-13084-2</a><br/>Format: Electronic Resources<br/>Proceedings of the 1997 Academy of Marketing Science (AMS) Annual Conferenceent://SD_ILS/0/SD_ILS:220212024-06-16T14:38:56Z2024-06-16T14:38:56ZYazar Wilson, Elizabeth J. editor.<br/><a href="http://dx.doi.org/10.1007/978-3-319-13141-2">http://dx.doi.org/10.1007/978-3-319-13141-2</a><br/>Format: Electronic Resources<br/>R&D Managementent://SD_ILS/0/SD_ILS:250592024-06-16T14:38:56Z2024-06-16T14:38:56ZYazar Akhilesh, K B. author.<br/><a href="http://dx.doi.org/10.1007/978-81-322-1946-0">http://dx.doi.org/10.1007/978-81-322-1946-0</a><br/>Format: Electronic Resources<br/>Marketing Cases from Emerging Marketsent://SD_ILS/0/SD_ILS:236862024-06-16T14:38:56Z2024-06-16T14:38:56ZYazar Mutum, Dilip. editor.<br/><a href="http://dx.doi.org/10.1007/978-3-642-36861-5">http://dx.doi.org/10.1007/978-3-642-36861-5</a><br/>Format: Electronic Resources<br/>Sustainability and Human Resource Management Developing Sustainable Business Organizationsent://SD_ILS/0/SD_ILS:236992024-06-16T14:38:56Z2024-06-16T14:38:56ZYazar Ehnert, Ina. editor.<br/><a href="http://dx.doi.org/10.1007/978-3-642-37524-8">http://dx.doi.org/10.1007/978-3-642-37524-8</a><br/>Format: Electronic Resources<br/>Strategies in E-Business Positioning and Social Networking in Online Marketsent://SD_ILS/0/SD_ILS:197042024-06-16T14:38:56Z2024-06-16T14:38:56ZYazar Gil-Pechuán, Ignacio. editor.<br/><a href="http://dx.doi.org/10.1007/978-1-4614-8184-3">http://dx.doi.org/10.1007/978-1-4614-8184-3</a><br/>Format: Electronic Resources<br/>Digital Wine How QR Codes Facilitate New Markets for Small Wine Industriesent://SD_ILS/0/SD_ILS:258462024-06-16T14:38:56Z2024-06-16T14:38:56ZYazar Brabazon, Tara. author.<br/><a href="http://dx.doi.org/10.1007/978-981-287-059-9">http://dx.doi.org/10.1007/978-981-287-059-9</a><br/>Format: Electronic Resources<br/>