Search Results for - Narrowed by: Springer E-Book Collection - Leadership. - Marketing.

Market Entry in China Case Studies on Strategy, Marketing, and Branding

2024-05-26T23:08:00Z

Yazar Prange, Christiane. editor.
http://dx.doi.org/10.1007/978-3-319-29139-0
Format: Electronic Resources

The Quintessence of Strategic Management What You Really Need to Know to Survive in Business

2024-05-26T23:08:00Z

Yazar Kotler, Philip. author.
http://dx.doi.org/10.1007/978-3-662-48490-6
Format: Electronic Resources

Tourism Marketing for Developing Countries Battling Stereotypes and Crises in Asia, Africa and the Middle East

2024-05-26T23:08:00Z

Yazar Avraham, Eli. author.
http://dx.doi.org/10.1057/9781137342157
Format: Electronic Resources

Contemporary Wine Marketing and Supply Chain Management A Global Perspective

2024-05-26T23:08:00Z

Yazar Flint, Daniel J. author.
http://dx.doi.org/10.1057/9781137492432
Format: Electronic Resources

Principles of Marketology, Volume 1 Theory

2024-05-26T23:08:00Z

Yazar Aghazadeh, Hashem. author.
http://dx.doi.org/10.1057/9781137379320
Format: Electronic Resources

Empowering Brands with Customer Integration Classification, Benefits and Success Factors

2024-05-26T23:08:00Z

Yazar Sesselmann, Jörg. author.
http://dx.doi.org/10.1007/978-3-658-11639-2
Format: Electronic Resources

The Marketing Challenge for Industrial Companies Advanced Concepts and Practices

2024-05-26T23:08:00Z

Yazar Saavedra, Claudio A. author.
http://dx.doi.org/10.1007/978-3-319-30610-0
Format: Electronic Resources

Advances in National Brand and Private Label Marketing Third International Conference, 2016

2024-05-26T23:08:00Z

Yazar Martínez-López, Francisco J. editor.
http://dx.doi.org/10.1007/978-3-319-39946-1
Format: Electronic Resources

Transformational Sales Making a Difference with Strategic Customers

2024-05-26T23:08:00Z

Yazar Kotler, Philip. author.
http://dx.doi.org/10.1007/978-3-319-20606-6
Format: Electronic Resources

Proceedings of the 1979 Academy of Marketing Science (AMS) Annual Conference

2024-05-26T23:08:00Z

Yazar Gitlow, Howard S. editor.
http://dx.doi.org/10.1007/978-3-319-16934-7
Format: Electronic Resources

Market Entry into the USA Why European Companies Fail and How to Succeed

2024-05-26T23:08:00Z

Yazar Drews, Ralf. author.
http://dx.doi.org/10.1007/978-3-319-17124-1
Format: Electronic Resources

Chief Marketing Officers at Work

2024-05-26T23:08:00Z

Yazar Steimle, Josh. author.
http://dx.doi.org/10.1007/978-1-4842-1931-7
Format: Electronic Resources

Digital Stractics How Strategy Met Tactics and Killed the Strategic Plan

2024-05-26T23:08:00Z

Yazar Outram, Chris. author.
http://dx.doi.org/10.1007/978-1-137-57483-1
Format: Electronic Resources

The Intuitive Customer 7 Imperatives For Moving Your Customer Experience to the Next Level

2024-05-26T23:08:00Z

Yazar Shaw, Colin. author.
http://dx.doi.org/10.1057/978-1-137-53430-9
Format: Electronic Resources

Sustainable Growth in Global Markets Strategic Choices and Managerial Implications

2024-05-26T23:08:00Z

Yazar Rajagopal. author.
http://dx.doi.org/10.1057/9781137525956
Format: Electronic Resources

Return of the Hustle The Art of Marketing with Music

2024-05-26T23:08:00Z

Yazar Sheinkop, Eric. author.
http://dx.doi.org/10.1007/978-1-137-58202-7
Format: Electronic Resources

The Social Organization: Managing Human Capital through Social Media

2024-05-26T23:08:00Z

Yazar Manuti, Amelia. editor.
http://dx.doi.org/10.1057/9781137585356
Format: Electronic Resources

Advertising in the Aging Society Understanding Representations, Practitioners, and Consumers in Japan

2024-05-26T23:08:00Z

Yazar Prieler, Michael. author.
http://dx.doi.org/10.1057/9781137586605
Format: Electronic Resources

Thriving in a New World Economy Proceedings of the 2012 World Marketing Congress/Cultural Perspectives in Marketing Conference

2024-05-26T23:08:00Z

Yazar Plangger, Kirk. editor.
http://dx.doi.org/10.1007/978-3-319-24148-7
Format: Electronic Resources

Looking Forward, Looking Back: Drawing on the Past to Shape the Future of Marketing Proceedings of the 2013 World Marketing Congress

2024-05-26T23:08:00Z

Yazar Campbell, Colin. editor.
http://dx.doi.org/10.1007/978-3-319-24184-5
Format: Electronic Resources

Celebrating America’s Pastimes: Baseball, Hot Dogs, Apple Pie and Marketing? Proceedings of the 2015 Academy of Marketing Science (AMS) Annual Conference

2024-05-26T23:08:00Z

Yazar Kim, Kacy K. editor.
http://dx.doi.org/10.1007/978-3-319-26647-3
Format: Electronic Resources

Global Marketing Strategy An Executive Digest

2024-05-26T23:08:00Z

Yazar Schlegelmilch, Bodo B. author.
http://dx.doi.org/10.1007/978-3-319-26279-6
Format: Electronic Resources

Revenue Management in Manufacturing State of the Art, Application and Profit Impact in the Process Industry

2024-05-26T23:08:00Z

Yazar Zatta, Danilo. author.
http://dx.doi.org/10.1007/978-3-319-30240-9
Format: Electronic Resources

Cultural Perspectives in a Global Marketplace Proceedings of the 2010 Cultural Perspectives in Marketing Conference

2024-05-26T23:08:00Z

Yazar Sharma, Dheeraj. editor.
http://dx.doi.org/10.1007/978-3-319-18696-2
Format: Electronic Resources

Marketing Challenges in a Turbulent Business Environment Proceedings of the 2014 Academy of Marketing Science (AMS) World Marketing Congress

2024-05-26T23:08:00Z

Yazar Groza, Mark D. editor.
http://dx.doi.org/10.1007/978-3-319-19428-8
Format: Electronic Resources

Let’s Get Engaged! Crossing the Threshold of Marketing’s Engagement Era Proceedings of the 2014 Academy of Marketing Science (AMS) Annual Conference

2024-05-26T23:08:00Z

Yazar Obal, Michael W. editor.
http://dx.doi.org/10.1007/978-3-319-11815-4
Format: Electronic Resources

Business Relationship Management and Marketing Mastering Business Markets

2024-05-26T23:08:00Z

Yazar Kleinaltenkamp, Michael. editor.
http://dx.doi.org/10.1007/978-3-662-43856-5
Format: Electronic Resources

Managing in Recovering Markets

2024-05-26T23:08:00Z

Yazar Chatterjee, S. editor.
http://dx.doi.org/10.1007/978-81-322-1979-8
Format: Electronic Resources

Asian Brand Strategy (Revised and Updated) Building and Sustaining Strong Global Brands in Asia

2024-05-26T23:08:00Z

Yazar Roll, Martin. author.
http://dx.doi.org/10.1057/9781137359179
Format: Electronic Resources

Fundamentals of Business-to-Business Marketing Mastering Business Markets

2024-05-26T23:08:00Z

Yazar Kleinaltenkamp, Michael. editor.
http://dx.doi.org/10.1007/978-3-319-12463-6
Format: Electronic Resources

Adoption of Innovation Balancing Internal and External Stakeholders in the Marketing of Innovation

2024-05-26T23:08:00Z

Yazar Brem, Alexander. editor.
http://dx.doi.org/10.1007/978-3-319-14523-5
Format: Electronic Resources

Proceedings of the 1998 Academy of Marketing Science (AMS) Annual Conference

2024-05-26T23:08:00Z

Yazar Ford, John B. editor.
http://dx.doi.org/10.1007/978-3-319-13084-2
Format: Electronic Resources

Proceedings of the 1995 World Marketing Congress

2024-05-26T23:08:00Z

Yazar Grant, K. editor.
http://dx.doi.org/10.1007/978-3-319-17311-5
Format: Electronic Resources

Proceedings of the 1988 Academy of Marketing Science (AMS) Annual Conference

2024-05-26T23:08:00Z

Yazar Bahn, Kenneth D. editor.
http://dx.doi.org/10.1007/978-3-319-17046-6
Format: Electronic Resources

Confessions of the Pricing Man How Price Affects Everything

2024-05-26T23:08:00Z

Yazar Simon, Hermann. author.
http://dx.doi.org/10.1007/978-3-319-20400-0
Format: Electronic Resources

Vertical Brand Portfolio Management Strategies for Integrated Brand Management between Manufacturers and Retailers

2024-05-26T23:08:00Z

Yazar Bakker, Diederich. author.
http://dx.doi.org/10.1007/978-3-658-08221-5
Format: Electronic Resources

Determinants of Private Label Attitude Predicting Consumers’ Brand Preferences Using Psychographics

2024-05-26T23:08:00Z

Yazar Weiß, Stefanie. author.
http://dx.doi.org/10.1007/978-3-658-08672-5
Format: Electronic Resources

Ideas in Marketing: Finding the New and Polishing the Old Proceedings of the 2013 Academy of Marketing Science (AMS) Annual Conference

2024-05-26T23:08:00Z

Yazar Kubacki, Krzysztof. editor.
http://dx.doi.org/10.1007/978-3-319-10951-0
Format: Electronic Resources

Proceedings of the 1986 Academy of Marketing Science (AMS) Annual Conference

2024-05-26T23:08:00Z

Yazar Malhotra, Naresh K. editor.
http://dx.doi.org/10.1007/978-3-319-11101-8
Format: Electronic Resources

Proceedings of the 1997 Academy of Marketing Science (AMS) Annual Conference

2024-05-26T23:08:00Z

Yazar Wilson, Elizabeth J. editor.
http://dx.doi.org/10.1007/978-3-319-13141-2
Format: Electronic Resources

Proceedings of the 1996 Academy of Marketing Science (AMS) Annual Conference

2024-05-26T23:08:00Z

Yazar Wilson, Elizabeth J. editor.
http://dx.doi.org/10.1007/978-3-319-13144-3
Format: Electronic Resources

Proceedings of the 1992 Academy of Marketing Science (AMS) Annual Conference

2024-05-26T23:08:00Z

Yazar Crittenden, Victoria L. editor.
http://dx.doi.org/10.1007/978-3-319-13248-8
Format: Electronic Resources

Proceedings of the 1998 Multicultural Marketing Conference

2024-05-26T23:08:00Z

Yazar Chebat, Jean-Charles. editor.
http://dx.doi.org/10.1007/978-3-319-17383-2
Format: Electronic Resources

Minority Marketing: Research Perspectives for the 1990s Proceedings of the 1993 Minority Marketing Congress

2024-05-26T23:08:00Z

Yazar King, Robert L. editor.
http://dx.doi.org/10.1007/978-3-319-17386-3
Format: Electronic Resources

New Meanings for Marketing in a New Millennium Proceedings of the 2001 Academy of Marketing Science (AMS) Annual Conference

2024-05-26T23:08:00Z

Yazar Moore, Melissa. editor.
http://dx.doi.org/10.1007/978-3-319-11927-4
Format: Electronic Resources

Proceedings of the 1982 Academy of Marketing Science (AMS) Annual Conference

2024-05-26T23:08:00Z

Yazar Kothari, Vinay. editor.
http://dx.doi.org/10.1007/978-3-319-16946-0
Format: Electronic Resources

Proceedings of the 1991 Academy of Marketing Science (AMS) Annual Conference

2024-05-26T23:08:00Z

Yazar King, Robert L. editor.
http://dx.doi.org/10.1007/978-3-319-17049-7
Format: Electronic Resources

Advances in National Brand and Private Label Marketing Second International Conference, 2015

2024-05-26T23:08:00Z

Yazar Martínez-López, Francisco J. editor.
http://dx.doi.org/10.1007/978-3-319-20182-5
Format: Electronic Resources

Marketing in Transition: Scarcity, Globalism, & Sustainability Proceedings of the 2009 World Marketing Congress

2024-05-26T23:08:00Z

Yazar Campbell, Colin L. editor.
http://dx.doi.org/10.1007/978-3-319-18687-0
Format: Electronic Resources

The Sustainable Global Marketplace Proceedings of the 2011 Academy of Marketing Science (AMS) Annual Conference

2024-05-26T23:08:00Z

Yazar Dato-on, Mary Conway. editor.
http://dx.doi.org/10.1007/978-3-319-10873-5
Format: Electronic Resources

Proceedings of the 2008 Academy of Marketing Science (AMS) Annual Conference

2024-05-26T23:08:00Z

Yazar Robinson, Jr., Leroy. editor.
http://dx.doi.org/10.1007/978-3-319-10963-3
Format: Electronic Resources

Marketing Horizons: A 1980's Perspective Proceedings of the 1980 Academy of Marketing Science (AMS) Annual Conference

2024-05-26T23:08:00Z

Yazar Bellur, Venkatakrishna V. editor.
http://dx.doi.org/10.1007/978-3-319-10966-4
Format: Electronic Resources

Proceedings of the 1999 Academy of Marketing Science (AMS) Annual Conference

2024-05-26T23:08:00Z

Yazar Noble, Charles H. editor.
http://dx.doi.org/10.1007/978-3-319-13078-1
Format: Electronic Resources

Proceedings of the 1993 Academy of Marketing Science (AMS) Annual Conference

2024-05-26T23:08:00Z

Yazar Levy, Michael. editor.
http://dx.doi.org/10.1007/978-3-319-13159-7
Format: Electronic Resources

Proceedings of the 1994 Academy of Marketing Science (AMS) Annual Conference

2024-05-26T23:08:00Z

Yazar Wilson, Elizabeth J. editor.
http://dx.doi.org/10.1007/978-3-319-13162-7
Format: Electronic Resources

Proceedings of the 1990 Academy of Marketing Science (AMS) Annual Conference

2024-05-26T23:08:00Z

Yazar Dunlap, B. J. editor.
http://dx.doi.org/10.1007/978-3-319-13254-9
Format: Electronic Resources

Revolution in Marketing: Market Driving Changes Proceedings of the 2006 Academy of Marketing Science (AMS) Annual Conference

2024-05-26T23:08:00Z

Yazar Spotts, Harlan E. editor.
http://dx.doi.org/10.1007/978-3-319-11761-4
Format: Electronic Resources

Proceedings of the 2010 Academy of Marketing Science (AMS) Annual Conference

2024-05-26T23:08:00Z

Yazar Deeter-Schmelz, Dawn R. editor.
http://dx.doi.org/10.1007/978-3-319-11797-3
Format: Electronic Resources

Proceedings of the 2007 Academy of Marketing Science (AMS) Annual Conference

2024-05-26T23:08:00Z

Yazar Sharma, Dheeraj. editor.
http://dx.doi.org/10.1007/978-3-319-11806-2
Format: Electronic Resources

Proceedings of the 1997 World Marketing Congress

2024-05-26T23:08:00Z

Yazar Sidin, Samsinar MD. editor.
http://dx.doi.org/10.1007/978-3-319-17320-7
Format: Electronic Resources

Proceedings of the 1993 World Marketing Congress

2024-05-26T23:08:00Z

Yazar Sirgy, M. Joseph. editor.
http://dx.doi.org/10.1007/978-3-319-17323-8
Format: Electronic Resources

Global Perspectives in Marketing for the 21st Century Proceedings of the 1999 World Marketing Congress

2024-05-26T23:08:00Z

Yazar Manrai, Ajay K. editor.
http://dx.doi.org/10.1007/978-3-319-17356-6
Format: Electronic Resources

Proceedings of the 1988 International Conference of Services Marketing

2024-05-26T23:08:00Z

Yazar Thomas, Edward G. editor.
http://dx.doi.org/10.1007/978-3-319-17317-7
Format: Electronic Resources

Marketing, Technology and Customer Commitment in the New Economy Proceedings of the 2005 Academy of Marketing Science (AMS) Annual Conference

2024-05-26T23:08:00Z

Yazar Spotts, Harlan E. editor.
http://dx.doi.org/10.1007/978-3-319-11779-9
Format: Electronic Resources

Assessing the Different Roles of Marketing Theory and Practice in the Jaws of Economic Uncertainty Proceedings of the 2004 Academy of Marketing Science (AMS) Annual Conference

2024-05-26T23:08:00Z

Yazar Spotts, Harlan E. editor.
http://dx.doi.org/10.1007/978-3-319-11845-1
Format: Electronic Resources

Creating and Delivering Value in Marketing Proceedings of the 2003 Academy of Marketing Science (AMS) Annual Conference

2024-05-26T23:08:00Z

Yazar Spotts, Harlan E. editor.
http://dx.doi.org/10.1007/978-3-319-11848-2
Format: Electronic Resources

Proceedings of the 2002 Academy of Marketing Science (AMS) Annual Conference

2024-05-26T23:08:00Z

Yazar Spotts, Harlan E. editor.
http://dx.doi.org/10.1007/978-3-319-11882-6
Format: Electronic Resources

Proceedings of the 2000 Academy of Marketing Science (AMS) Annual Conference

2024-05-26T23:08:00Z

Yazar Spotts, Harlan E. editor.
http://dx.doi.org/10.1007/978-3-319-11885-7
Format: Electronic Resources

Proceedings of the 1983 Academy of Marketing Science (AMS) Annual Conference

2024-05-26T23:08:00Z

Yazar Rogers III, John C. editor.
http://dx.doi.org/10.1007/978-3-319-16937-8
Format: Electronic Resources

Brand Building and Marketing in Key Emerging Markets A Practitioner’s Guide to Successful Brand Growth in China, India, Russia and Brazil

2024-05-26T23:08:00Z

Yazar Schaffmeister, Niklas. author.
http://dx.doi.org/10.1007/978-3-319-19482-0
Format: Electronic Resources

From Coal to Biotech The Transformation of DSM with Business School Support

2024-05-26T23:08:00Z

Yazar Jeannet, Jean-Pierre. author.
http://dx.doi.org/10.1007/978-3-662-46299-7
Format: Electronic Resources

Innovating in a Service-Driven Economy Insights, Application, and Practice

2024-05-26T23:08:00Z

Yazar Cuthbertson, Richard. author.
http://dx.doi.org/10.1057/9781137409034
Format: Electronic Resources

Digital Darwinism Branding and Business Models in Jeopardy

2024-05-26T23:08:00Z

Yazar Kreutzer, Ralf T. author.
http://dx.doi.org/10.1007/978-3-642-54401-9
Format: Electronic Resources

The Replication of Retail Fashion Formats into Foreign Countries A Qualitative Analysis

2024-05-26T23:08:00Z

Yazar Schröder, Christoph. author.
http://dx.doi.org/10.1007/978-3-658-07541-5
Format: Electronic Resources

Proceedings of the 2009 Academy of Marketing Science (AMS) Annual Conference

2024-05-26T23:08:00Z

Yazar Robinson, Jr., Leroy. editor.
http://dx.doi.org/10.1007/978-3-319-10864-3
Format: Electronic Resources

Marketing Dynamism & Sustainability: Things Change, Things Stay the Same… Proceedings of the 2012 Academy of Marketing Science (AMS) Annual Conference

2024-05-26T23:08:00Z

Yazar Robinson, Jr., Leroy. editor.
http://dx.doi.org/10.1007/978-3-319-10912-1
Format: Electronic Resources

Proceedings of the 1995 Academy of Marketing Science (AMS) Annual Conference

2024-05-26T23:08:00Z

Yazar Gomes, Roger. editor.
http://dx.doi.org/10.1007/978-3-319-13147-4
Format: Electronic Resources

Minority Marketing: Issues and Prospects Proceedings of the 1987 Minority Marketing Congress

2024-05-26T23:08:00Z

Yazar King, Robert L. editor.
http://dx.doi.org/10.1007/978-3-319-17392-4
Format: Electronic Resources

Proceedings of the 1996 Multicultural Marketing Conference

2024-05-26T23:08:00Z

Yazar Choudhury, Pravat K. editor.
http://dx.doi.org/10.1007/978-3-319-17395-5
Format: Electronic Resources

Proceedings of the 1985 Academy of Marketing Science (AMS) Annual Conference

2024-05-26T23:08:00Z

Yazar Malhotra, Naresh K. editor.
http://dx.doi.org/10.1007/978-3-319-16943-9
Format: Electronic Resources

Proceedings of the 1984 Academy of Marketing Science (AMS) Annual Conference

2024-05-26T23:08:00Z

Yazar Lindquist, Jay D. editor.
http://dx.doi.org/10.1007/978-3-319-16973-6
Format: Electronic Resources

The 1980’s: A Decade of Marketing Challenges Proceedings of the 1981 Academy of Marketing Science (AMS) Annual Conference

2024-05-26T23:08:00Z

Yazar Bellur, Venkatakrishna V. editor.
http://dx.doi.org/10.1007/978-3-319-16976-7
Format: Electronic Resources

Proceedings of the 1987 Academy of Marketing Science (AMS) Annual Conference

2024-05-26T23:08:00Z

Yazar Hawes, Jon M. editor.
http://dx.doi.org/10.1007/978-3-319-17052-7
Format: Electronic Resources

Proceedings of the 1989 Academy of Marketing Science (AMS) Annual Conference

2024-05-26T23:08:00Z

Yazar Hawes, Jon M. editor.
http://dx.doi.org/10.1007/978-3-319-17055-8
Format: Electronic Resources

Chinese Strategic Decision-making on CSR

2024-05-26T23:08:00Z

Yazar Wang, Shuo. author.
http://dx.doi.org/10.1007/978-3-662-44997-4
Format: Electronic Resources

Strategies in E-Business Positioning and Social Networking in Online Markets

2024-05-26T23:08:00Z

Yazar Gil-Pechuán, Ignacio. editor.
http://dx.doi.org/10.1007/978-1-4614-8184-3
Format: Electronic Resources

Marketing Cases from Emerging Markets

2024-05-26T23:08:00Z

Yazar Mutum, Dilip. editor.
http://dx.doi.org/10.1007/978-3-642-36861-5
Format: Electronic Resources

Digital Wine How QR Codes Facilitate New Markets for Small Wine Industries

2024-05-26T23:08:00Z

Yazar Brabazon, Tara. author.
http://dx.doi.org/10.1007/978-981-287-059-9
Format: Electronic Resources

R&D Management

2024-05-26T23:08:00Z

Yazar Akhilesh, K B. author.
http://dx.doi.org/10.1007/978-81-322-1946-0
Format: Electronic Resources

Sustainability and Human Resource Management Developing Sustainable Business Organizations

2024-05-26T23:08:00Z

Yazar Ehnert, Ina. editor.
http://dx.doi.org/10.1007/978-3-642-37524-8
Format: Electronic Resources