Search Results for - Narrowed by: Springer E-Book Collection - Business. - Media Management. - TEDU librarySirsiDynix Enterprisehttps://catalog.tedu.edu.tr/client/tr_TR/defaulttr/defaulttr/qf$003dLOCATION$002509Lokasyon$0025091$00253ASPRINGER$002509Springer$002bE-Book$002bCollection$0026qf$003dSUBJECT$002509Konu$002509Business.$002509Business.$0026qf$003dSUBJECT$002509Konu$002509Media$002bManagement.$002509Media$002bManagement.$0026qf$003dLIBRARY$002509K$0025C3$0025BCt$0025C3$0025BCphane$0025091$00253ATEDU$002509TEDU$002blibrary$0026ps$003d300?2024-06-18T09:58:17ZManaging Media Firms and Industries What's So Special About Media Management?ent://SD_ILS/0/SD_ILS:165022024-06-18T09:58:17Z2024-06-18T09:58:17ZYazar Lowe, Gregory Ferrell. editor.<br/><a href="http://dx.doi.org/10.1007/978-3-319-08515-9">http://dx.doi.org/10.1007/978-3-319-08515-9</a><br/>Format: Electronic Resources<br/>Foreign Direct Investment Inflows Into the South East European Media Market Towards a Hybrid Business Modelent://SD_ILS/0/SD_ILS:175232024-06-18T09:58:17Z2024-06-18T09:58:17ZYazar Vukanović, Zvezdan. author.<br/><a href="http://dx.doi.org/10.1007/978-3-319-30512-7">http://dx.doi.org/10.1007/978-3-319-30512-7</a><br/>Format: Electronic Resources<br/>Programmatic Advertising The Successful Transformation to Automated, Data-Driven Marketing in Real-Timeent://SD_ILS/0/SD_ILS:169552024-06-18T09:58:17Z2024-06-18T09:58:17ZYazar Busch, Oliver. editor.<br/><a href="http://dx.doi.org/10.1007/978-3-319-25023-6">http://dx.doi.org/10.1007/978-3-319-25023-6</a><br/>Format: Electronic Resources<br/>Design Thinking Research Making Design Thinking Foundationalent://SD_ILS/0/SD_ILS:166122024-06-18T09:58:17Z2024-06-18T09:58:17ZYazar Plattner, Hasso. editor.<br/><a href="http://dx.doi.org/10.1007/978-3-319-19641-1">http://dx.doi.org/10.1007/978-3-319-19641-1</a><br/>Format: Electronic Resources<br/>Design Thinking Research Taking Breakthrough Innovation Homeent://SD_ILS/0/SD_ILS:180882024-06-18T09:58:17Z2024-06-18T09:58:17ZYazar Plattner, Hasso. editor.<br/><a href="http://dx.doi.org/10.1007/978-3-319-40382-3">http://dx.doi.org/10.1007/978-3-319-40382-3</a><br/>Format: Electronic Resources<br/>Social Media Management Technologies and Strategies for Creating Business Valueent://SD_ILS/0/SD_ILS:167432024-06-18T09:58:17Z2024-06-18T09:58:17ZYazar Van Looy, Amy. author.<br/><a href="http://dx.doi.org/10.1007/978-3-319-21990-5">http://dx.doi.org/10.1007/978-3-319-21990-5</a><br/>Format: Electronic Resources<br/>The Reputable Firm How Digitalization of Communication Is Revolutionizing Reputation Managementent://SD_ILS/0/SD_ILS:167442024-06-18T09:58:17Z2024-06-18T09:58:17ZYazar Aula, Pekka. author.<br/><a href="http://dx.doi.org/10.1007/978-3-319-22008-6">http://dx.doi.org/10.1007/978-3-319-22008-6</a><br/>Format: Electronic Resources<br/>Brand Hate Navigating Consumer Negativity in the Digital Worldent://SD_ILS/0/SD_ILS:181572024-06-18T09:58:17Z2024-06-18T09:58:17ZYazar Kucuk, S. Umit. author.<br/><a href="http://dx.doi.org/10.1007/978-3-319-41519-2">http://dx.doi.org/10.1007/978-3-319-41519-2</a><br/>Format: Electronic Resources<br/>Media Convergence Handbook - Vol. 1 Journalism, Broadcasting, and Social Media Aspects of Convergenceent://SD_ILS/0/SD_ILS:184312024-06-18T09:58:17Z2024-06-18T09:58:17ZYazar Lugmayr, Artur. editor.<br/><a href="http://dx.doi.org/10.1007/978-3-642-54484-2">http://dx.doi.org/10.1007/978-3-642-54484-2</a><br/>Format: Electronic Resources<br/>Media Convergence Handbook - Vol. 2 Firms and User Perspectivesent://SD_ILS/0/SD_ILS:184322024-06-18T09:58:17Z2024-06-18T09:58:17ZYazar Lugmayr, Artur. editor.<br/><a href="http://dx.doi.org/10.1007/978-3-642-54487-3">http://dx.doi.org/10.1007/978-3-642-54487-3</a><br/>Format: Electronic Resources<br/>Social Media Marketing in Tourism and Hospitalityent://SD_ILS/0/SD_ILS:206222024-06-18T09:58:17Z2024-06-18T09:58:17ZYazar Minazzi, Roberta. author.<br/><a href="http://dx.doi.org/10.1007/978-3-319-05182-6">http://dx.doi.org/10.1007/978-3-319-05182-6</a><br/>Format: Electronic Resources<br/>The New World of Transitioned Media Digital Realignment and Industry Transformationent://SD_ILS/0/SD_ILS:212762024-06-18T09:58:17Z2024-06-18T09:58:17ZYazar Einav, Gali. editor.<br/><a href="http://dx.doi.org/10.1007/978-3-319-09009-2">http://dx.doi.org/10.1007/978-3-319-09009-2</a><br/>Format: Electronic Resources<br/>Case Studies in e-Government 2.0 Changing Citizen Relationshipsent://SD_ILS/0/SD_ILS:211252024-06-18T09:58:17Z2024-06-18T09:58:17ZYazar Boughzala, Imed. editor.<br/><a href="http://dx.doi.org/10.1007/978-3-319-08081-9">http://dx.doi.org/10.1007/978-3-319-08081-9</a><br/>Format: Electronic Resources<br/>Handbook of Media Brandingent://SD_ILS/0/SD_ILS:227972024-06-18T09:58:17Z2024-06-18T09:58:17ZYazar Siegert, Gabriele. editor.<br/><a href="http://dx.doi.org/10.1007/978-3-319-18236-0">http://dx.doi.org/10.1007/978-3-319-18236-0</a><br/>Format: Electronic Resources<br/>Employee Engagement in Media Management Creativeness and Organizational Developmentent://SD_ILS/0/SD_ILS:225182024-06-18T09:58:17Z2024-06-18T09:58:17ZYazar Georgiades, Stavros. author.<br/><a href="http://dx.doi.org/10.1007/978-3-319-16217-1">http://dx.doi.org/10.1007/978-3-319-16217-1</a><br/>Format: Electronic Resources<br/>Direct Licensing and the Music Industry How Technology, Innovation and Competition Reshaped Copyright Licensingent://SD_ILS/0/SD_ILS:227242024-06-18T09:58:17Z2024-06-18T09:58:17ZYazar Pitt, Ivan L. author.<br/><a href="http://dx.doi.org/10.1007/978-3-319-17653-6">http://dx.doi.org/10.1007/978-3-319-17653-6</a><br/>Format: Electronic Resources<br/>Broadband as a Video Platform Strategies for Africaent://SD_ILS/0/SD_ILS:203512024-06-18T09:58:17Z2024-06-18T09:58:17ZYazar O'Neill, Judith. editor.<br/><a href="http://dx.doi.org/10.1007/978-3-319-03617-5">http://dx.doi.org/10.1007/978-3-319-03617-5</a><br/>Format: Electronic Resources<br/>Design Thinking Research Building Innovation Eco-Systemsent://SD_ILS/0/SD_ILS:200672024-06-18T09:58:17Z2024-06-18T09:58:17ZYazar Leifer, Larry. editor.<br/><a href="http://dx.doi.org/10.1007/978-3-319-01303-9">http://dx.doi.org/10.1007/978-3-319-01303-9</a><br/>Format: Electronic Resources<br/>Does Multi-stage Marketing Pay? Creating Competitive Advantages Through Multi-stage Marketingent://SD_ILS/0/SD_ILS:242372024-06-18T09:58:17Z2024-06-18T09:58:17ZYazar Schönhoff, Alejandro-Marcel. author.<br/><a href="http://dx.doi.org/10.1007/978-3-658-05559-2">http://dx.doi.org/10.1007/978-3-658-05559-2</a><br/>Format: Electronic Resources<br/>