Search Results for - Narrowed by: Springer E-Book Collection - Business. - Media Management. - TEDU library SirsiDynix Enterprise https://catalog.tedu.edu.tr/client/tr_TR/defaulttr/defaulttr/qf$003dLOCATION$002509Lokasyon$0025091$00253ASPRINGER$002509Springer$002bE-Book$002bCollection$0026qf$003dSUBJECT$002509Konu$002509Business.$002509Business.$0026qf$003dSUBJECT$002509Konu$002509Media$002bManagement.$002509Media$002bManagement.$0026qf$003dLIBRARY$002509K$0025C3$0025BCt$0025C3$0025BCphane$0025091$00253ATEDU$002509TEDU$002blibrary$0026ps$003d300? 2024-06-18T09:58:17Z Managing Media Firms and Industries What's So Special About Media Management? ent://SD_ILS/0/SD_ILS:16502 2024-06-18T09:58:17Z 2024-06-18T09:58:17Z Yazar&#160;Lowe, Gregory Ferrell. editor.<br/><a href="http://dx.doi.org/10.1007/978-3-319-08515-9">http://dx.doi.org/10.1007/978-3-319-08515-9</a><br/>Format:&#160;Electronic Resources<br/> Foreign Direct Investment Inflows Into the South East European Media Market Towards a Hybrid Business Model ent://SD_ILS/0/SD_ILS:17523 2024-06-18T09:58:17Z 2024-06-18T09:58:17Z Yazar&#160;Vukanović, Zvezdan. author.<br/><a href="http://dx.doi.org/10.1007/978-3-319-30512-7">http://dx.doi.org/10.1007/978-3-319-30512-7</a><br/>Format:&#160;Electronic Resources<br/> Programmatic Advertising The Successful Transformation to Automated, Data-Driven Marketing in Real-Time ent://SD_ILS/0/SD_ILS:16955 2024-06-18T09:58:17Z 2024-06-18T09:58:17Z Yazar&#160;Busch, Oliver. editor.<br/><a href="http://dx.doi.org/10.1007/978-3-319-25023-6">http://dx.doi.org/10.1007/978-3-319-25023-6</a><br/>Format:&#160;Electronic Resources<br/> Design Thinking Research Making Design Thinking Foundational ent://SD_ILS/0/SD_ILS:16612 2024-06-18T09:58:17Z 2024-06-18T09:58:17Z Yazar&#160;Plattner, Hasso. editor.<br/><a href="http://dx.doi.org/10.1007/978-3-319-19641-1">http://dx.doi.org/10.1007/978-3-319-19641-1</a><br/>Format:&#160;Electronic Resources<br/> Design Thinking Research Taking Breakthrough Innovation Home ent://SD_ILS/0/SD_ILS:18088 2024-06-18T09:58:17Z 2024-06-18T09:58:17Z Yazar&#160;Plattner, Hasso. editor.<br/><a href="http://dx.doi.org/10.1007/978-3-319-40382-3">http://dx.doi.org/10.1007/978-3-319-40382-3</a><br/>Format:&#160;Electronic Resources<br/> Social Media Management Technologies and Strategies for Creating Business Value ent://SD_ILS/0/SD_ILS:16743 2024-06-18T09:58:17Z 2024-06-18T09:58:17Z Yazar&#160;Van Looy, Amy. author.<br/><a href="http://dx.doi.org/10.1007/978-3-319-21990-5">http://dx.doi.org/10.1007/978-3-319-21990-5</a><br/>Format:&#160;Electronic Resources<br/> The Reputable Firm How Digitalization of Communication Is Revolutionizing Reputation Management ent://SD_ILS/0/SD_ILS:16744 2024-06-18T09:58:17Z 2024-06-18T09:58:17Z Yazar&#160;Aula, Pekka. author.<br/><a href="http://dx.doi.org/10.1007/978-3-319-22008-6">http://dx.doi.org/10.1007/978-3-319-22008-6</a><br/>Format:&#160;Electronic Resources<br/> Brand Hate Navigating Consumer Negativity in the Digital World ent://SD_ILS/0/SD_ILS:18157 2024-06-18T09:58:17Z 2024-06-18T09:58:17Z Yazar&#160;Kucuk, S. Umit. author.<br/><a href="http://dx.doi.org/10.1007/978-3-319-41519-2">http://dx.doi.org/10.1007/978-3-319-41519-2</a><br/>Format:&#160;Electronic Resources<br/> Media Convergence Handbook - Vol. 1 Journalism, Broadcasting, and Social Media Aspects of Convergence ent://SD_ILS/0/SD_ILS:18431 2024-06-18T09:58:17Z 2024-06-18T09:58:17Z Yazar&#160;Lugmayr, Artur. editor.<br/><a href="http://dx.doi.org/10.1007/978-3-642-54484-2">http://dx.doi.org/10.1007/978-3-642-54484-2</a><br/>Format:&#160;Electronic Resources<br/> Media Convergence Handbook - Vol. 2 Firms and User Perspectives ent://SD_ILS/0/SD_ILS:18432 2024-06-18T09:58:17Z 2024-06-18T09:58:17Z Yazar&#160;Lugmayr, Artur. editor.<br/><a href="http://dx.doi.org/10.1007/978-3-642-54487-3">http://dx.doi.org/10.1007/978-3-642-54487-3</a><br/>Format:&#160;Electronic Resources<br/> Social Media Marketing in Tourism and Hospitality ent://SD_ILS/0/SD_ILS:20622 2024-06-18T09:58:17Z 2024-06-18T09:58:17Z Yazar&#160;Minazzi, Roberta. author.<br/><a href="http://dx.doi.org/10.1007/978-3-319-05182-6">http://dx.doi.org/10.1007/978-3-319-05182-6</a><br/>Format:&#160;Electronic Resources<br/> The New World of Transitioned Media Digital Realignment and Industry Transformation ent://SD_ILS/0/SD_ILS:21276 2024-06-18T09:58:17Z 2024-06-18T09:58:17Z Yazar&#160;Einav, Gali. editor.<br/><a href="http://dx.doi.org/10.1007/978-3-319-09009-2">http://dx.doi.org/10.1007/978-3-319-09009-2</a><br/>Format:&#160;Electronic Resources<br/> Case Studies in e-Government 2.0 Changing Citizen Relationships ent://SD_ILS/0/SD_ILS:21125 2024-06-18T09:58:17Z 2024-06-18T09:58:17Z Yazar&#160;Boughzala, Imed. editor.<br/><a href="http://dx.doi.org/10.1007/978-3-319-08081-9">http://dx.doi.org/10.1007/978-3-319-08081-9</a><br/>Format:&#160;Electronic Resources<br/> Handbook of Media Branding ent://SD_ILS/0/SD_ILS:22797 2024-06-18T09:58:17Z 2024-06-18T09:58:17Z Yazar&#160;Siegert, Gabriele. editor.<br/><a href="http://dx.doi.org/10.1007/978-3-319-18236-0">http://dx.doi.org/10.1007/978-3-319-18236-0</a><br/>Format:&#160;Electronic Resources<br/> Employee Engagement in Media Management Creativeness and Organizational Development ent://SD_ILS/0/SD_ILS:22518 2024-06-18T09:58:17Z 2024-06-18T09:58:17Z Yazar&#160;Georgiades, Stavros. author.<br/><a href="http://dx.doi.org/10.1007/978-3-319-16217-1">http://dx.doi.org/10.1007/978-3-319-16217-1</a><br/>Format:&#160;Electronic Resources<br/> Direct Licensing and the Music Industry How Technology, Innovation and Competition Reshaped Copyright Licensing ent://SD_ILS/0/SD_ILS:22724 2024-06-18T09:58:17Z 2024-06-18T09:58:17Z Yazar&#160;Pitt, Ivan L. author.<br/><a href="http://dx.doi.org/10.1007/978-3-319-17653-6">http://dx.doi.org/10.1007/978-3-319-17653-6</a><br/>Format:&#160;Electronic Resources<br/> Broadband as a Video Platform Strategies for Africa ent://SD_ILS/0/SD_ILS:20351 2024-06-18T09:58:17Z 2024-06-18T09:58:17Z Yazar&#160;O'Neill, Judith. editor.<br/><a href="http://dx.doi.org/10.1007/978-3-319-03617-5">http://dx.doi.org/10.1007/978-3-319-03617-5</a><br/>Format:&#160;Electronic Resources<br/> Design Thinking Research Building Innovation Eco-Systems ent://SD_ILS/0/SD_ILS:20067 2024-06-18T09:58:17Z 2024-06-18T09:58:17Z Yazar&#160;Leifer, Larry. editor.<br/><a href="http://dx.doi.org/10.1007/978-3-319-01303-9">http://dx.doi.org/10.1007/978-3-319-01303-9</a><br/>Format:&#160;Electronic Resources<br/> Does Multi-stage Marketing Pay? Creating Competitive Advantages Through Multi-stage Marketing ent://SD_ILS/0/SD_ILS:24237 2024-06-18T09:58:17Z 2024-06-18T09:58:17Z Yazar&#160;Sch&ouml;nhoff, Alejandro-Marcel. author.<br/><a href="http://dx.doi.org/10.1007/978-3-658-05559-2">http://dx.doi.org/10.1007/978-3-658-05559-2</a><br/>Format:&#160;Electronic Resources<br/>