Search Results for - Narrowed by: Springer E-Book Collection - 2014 - Marketing.SirsiDynix Enterprisehttps://catalog.tedu.edu.tr/client/tr_TR/defaulttr/defaulttr/qf$003dLOCATION$002509Lokasyon$0025091$00253ASPRINGER$002509Springer$002bE-Book$002bCollection$0026qf$003dPUBDATE$002509Bas$0025C4$0025B1m$002bY$0025C4$0025B1l$0025C4$0025B1$0025092014$0025092014$0026qf$003dSUBJECT$002509Konu$002509Marketing.$002509Marketing.$0026ps$003d300$0026isd$003dtrue?2024-05-24T08:30:54ZCustomer Knowledge Management Leveraging Soft Skills to Improve Customer Focusent://SD_ILS/0/SD_ILS:205972024-05-24T08:30:54Z2024-05-24T08:30:54ZYazar Sain, Soumit. author.<br/><a href="http://dx.doi.org/10.1007/978-3-319-05059-1">http://dx.doi.org/10.1007/978-3-319-05059-1</a><br/>Format: Electronic Resources<br/>Mixed Method Research Design An Application in Consumer-Brand Relationships (CBR)ent://SD_ILS/0/SD_ILS:202472024-05-24T08:30:54Z2024-05-24T08:30:54ZYazar Sreejesh, S. author.<br/><a href="http://dx.doi.org/10.1007/978-3-319-02687-9">http://dx.doi.org/10.1007/978-3-319-02687-9</a><br/>Format: Electronic Resources<br/>Inductive Fuzzy Classification in Marketing Analyticsent://SD_ILS/0/SD_ILS:207292024-05-24T08:30:54Z2024-05-24T08:30:54ZYazar Kaufmann, Michael. author.<br/><a href="http://dx.doi.org/10.1007/978-3-319-05861-0">http://dx.doi.org/10.1007/978-3-319-05861-0</a><br/>Format: Electronic Resources<br/>Aerospace Marketing Management A Handbook for the Entire Value Chainent://SD_ILS/0/SD_ILS:200702024-05-24T08:30:54Z2024-05-24T08:30:54ZYazar Malaval, Philippe. author.<br/><a href="http://dx.doi.org/10.1007/978-3-319-01354-1">http://dx.doi.org/10.1007/978-3-319-01354-1</a><br/>Format: Electronic Resources<br/>Social Networks and the Economics of Sportsent://SD_ILS/0/SD_ILS:211772024-05-24T08:30:54Z2024-05-24T08:30:54ZYazar Pardalos, Panos M. editor.<br/><a href="http://dx.doi.org/10.1007/978-3-319-08440-4">http://dx.doi.org/10.1007/978-3-319-08440-4</a><br/>Format: Electronic Resources<br/>Uniform Across-the-Board Promotionsent://SD_ILS/0/SD_ILS:209392024-05-24T08:30:54Z2024-05-24T08:30:54ZYazar Jauch, Marc-Oliver. author.<br/><a href="http://dx.doi.org/10.1007/978-3-319-07115-2">http://dx.doi.org/10.1007/978-3-319-07115-2</a><br/>Format: Electronic Resources<br/>Marketing Cases from Emerging Marketsent://SD_ILS/0/SD_ILS:236862024-05-24T08:30:54Z2024-05-24T08:30:54ZYazar Mutum, Dilip. editor.<br/><a href="http://dx.doi.org/10.1007/978-3-642-36861-5">http://dx.doi.org/10.1007/978-3-642-36861-5</a><br/>Format: Electronic Resources<br/>Digital Wine How QR Codes Facilitate New Markets for Small Wine Industriesent://SD_ILS/0/SD_ILS:258462024-05-24T08:30:54Z2024-05-24T08:30:54ZYazar Brabazon, Tara. author.<br/><a href="http://dx.doi.org/10.1007/978-981-287-059-9">http://dx.doi.org/10.1007/978-981-287-059-9</a><br/>Format: Electronic Resources<br/>Reliance on Foreign Markets: Multinationality and Performanceent://SD_ILS/0/SD_ILS:249422024-05-24T08:30:54Z2024-05-24T08:30:54ZYazar Nakano, Makoto. author.<br/><a href="http://dx.doi.org/10.1007/978-4-431-54562-0">http://dx.doi.org/10.1007/978-4-431-54562-0</a><br/>Format: Electronic Resources<br/>Innovation Acceptance The Case of Advanced Driver-Assistance Systemsent://SD_ILS/0/SD_ILS:242192024-05-24T08:30:54Z2024-05-24T08:30:54ZYazar Planing, Patrick. author.<br/><a href="http://dx.doi.org/10.1007/978-3-658-05005-4">http://dx.doi.org/10.1007/978-3-658-05005-4</a><br/>Format: Electronic Resources<br/>Household and Living Arrangement Projections The Extended Cohort-Component Method and Applications to the U.S. and Chinaent://SD_ILS/0/SD_ILS:251572024-05-24T08:30:54Z2024-05-24T08:30:54ZYazar Zeng, Yi. author.<br/><a href="http://dx.doi.org/10.1007/978-90-481-8906-9">http://dx.doi.org/10.1007/978-90-481-8906-9</a><br/>Format: Electronic Resources<br/>Nature-Based Tourism in Mallorca’s Natural Areas The Benefits of Tourism for Natural Areasent://SD_ILS/0/SD_ILS:241912024-05-24T08:30:54Z2024-05-24T08:30:54ZYazar Wolter, Luisa. author.<br/><a href="http://dx.doi.org/10.1007/978-3-658-04536-4">http://dx.doi.org/10.1007/978-3-658-04536-4</a><br/>Format: Electronic Resources<br/>Retail Branding and Store Loyalty Analysis in the Context of Reciprocity, Store Accessibility, and Retail Formatsent://SD_ILS/0/SD_ILS:241292024-05-24T08:30:54Z2024-05-24T08:30:54ZYazar Berg, Bettina. author.<br/><a href="http://dx.doi.org/10.1007/978-3-658-01596-1">http://dx.doi.org/10.1007/978-3-658-01596-1</a><br/>Format: Electronic Resources<br/>R&D Managementent://SD_ILS/0/SD_ILS:250592024-05-24T08:30:54Z2024-05-24T08:30:54ZYazar Akhilesh, K B. author.<br/><a href="http://dx.doi.org/10.1007/978-81-322-1946-0">http://dx.doi.org/10.1007/978-81-322-1946-0</a><br/>Format: Electronic Resources<br/>Management of the Fuzzy Front End of Innovationent://SD_ILS/0/SD_ILS:200402024-05-24T08:30:54Z2024-05-24T08:30:54ZYazar Gassmann, Oliver. editor.<br/><a href="http://dx.doi.org/10.1007/978-3-319-01056-4">http://dx.doi.org/10.1007/978-3-319-01056-4</a><br/>Format: Electronic Resources<br/>Strategies in E-Business Positioning and Social Networking in Online Marketsent://SD_ILS/0/SD_ILS:197042024-05-24T08:30:54Z2024-05-24T08:30:54ZYazar Gil-Pechuán, Ignacio. editor.<br/><a href="http://dx.doi.org/10.1007/978-1-4614-8184-3">http://dx.doi.org/10.1007/978-1-4614-8184-3</a><br/>Format: Electronic Resources<br/>Communities of Practice and Vintage Innovation A Strategic Reaction to Technological Changeent://SD_ILS/0/SD_ILS:201442024-05-24T08:30:54Z2024-05-24T08:30:54ZYazar Schiavone, Francesco. author.<br/><a href="http://dx.doi.org/10.1007/978-3-319-01902-4">http://dx.doi.org/10.1007/978-3-319-01902-4</a><br/>Format: Electronic Resources<br/>Product Information Management Theory and Practiceent://SD_ILS/0/SD_ILS:205612024-05-24T08:30:54Z2024-05-24T08:30:54ZYazar Abraham, Jorij. author.<br/><a href="http://dx.doi.org/10.1007/978-3-319-04885-7">http://dx.doi.org/10.1007/978-3-319-04885-7</a><br/>Format: Electronic Resources<br/>National Brands and Private Labels in Retailing First International Symposium NB&PL, Barcelona, June 2014ent://SD_ILS/0/SD_ILS:209542024-05-24T08:30:54Z2024-05-24T08:30:54ZYazar Gázquez-Abad, Juan Carlos. editor.<br/><a href="http://dx.doi.org/10.1007/978-3-319-07194-7">http://dx.doi.org/10.1007/978-3-319-07194-7</a><br/>Format: Electronic Resources<br/>Sustainability and Human Resource Management Developing Sustainable Business Organizationsent://SD_ILS/0/SD_ILS:236992024-05-24T08:30:54Z2024-05-24T08:30:54ZYazar Ehnert, Ina. editor.<br/><a href="http://dx.doi.org/10.1007/978-3-642-37524-8">http://dx.doi.org/10.1007/978-3-642-37524-8</a><br/>Format: Electronic Resources<br/>Corporate Social Responsibility in the Global Business Worldent://SD_ILS/0/SD_ILS:237032024-05-24T08:30:54Z2024-05-24T08:30:54ZYazar Yüksel Mermod, Asli. editor.<br/><a href="http://dx.doi.org/10.1007/978-3-642-37620-7">http://dx.doi.org/10.1007/978-3-642-37620-7</a><br/>Format: Electronic Resources<br/>Applied Conjoint Analysisent://SD_ILS/0/SD_ILS:236352024-05-24T08:30:54Z2024-05-24T08:30:54ZYazar Rao, Vithala R. author.<br/><a href="http://dx.doi.org/10.1007/978-3-540-87753-0">http://dx.doi.org/10.1007/978-3-540-87753-0</a><br/>Format: Electronic Resources<br/>The Quintessence of Marketing What You Really Need to Know to Manage Your Marketing Activitiesent://SD_ILS/0/SD_ILS:239212024-05-24T08:30:54Z2024-05-24T08:30:54ZYazar Bickhoff, Nils. author.<br/><a href="http://dx.doi.org/10.1007/978-3-642-45444-8">http://dx.doi.org/10.1007/978-3-642-45444-8</a><br/>Format: Electronic Resources<br/>A Concise Guide to Market Research The Process, Data, and Methods Using IBM SPSS Statisticsent://SD_ILS/0/SD_ILS:239412024-05-24T08:30:54Z2024-05-24T08:30:54ZYazar Sarstedt, Marko. author.<br/><a href="http://dx.doi.org/10.1007/978-3-642-53965-7">http://dx.doi.org/10.1007/978-3-642-53965-7</a><br/>Format: Electronic Resources<br/>Tourist Destination Images and Local Culture Using the Example of the United Arab Emiratesent://SD_ILS/0/SD_ILS:241902024-05-24T08:30:54Z2024-05-24T08:30:54ZYazar Schwaighofer, Verena. author.<br/><a href="http://dx.doi.org/10.1007/978-3-658-04521-0">http://dx.doi.org/10.1007/978-3-658-04521-0</a><br/>Format: Electronic Resources<br/>Online Channel Integration Value Creation and Customer Reactions in Online and Physical Storesent://SD_ILS/0/SD_ILS:241982024-05-24T08:30:54Z2024-05-24T08:30:54ZYazar Binder, Jochen. author.<br/><a href="http://dx.doi.org/10.1007/978-3-658-04573-9">http://dx.doi.org/10.1007/978-3-658-04573-9</a><br/>Format: Electronic Resources<br/>When Luxury Meets Art Forms of Collaboration between Luxury Brands and the Artsent://SD_ILS/0/SD_ILS:241992024-05-24T08:30:54Z2024-05-24T08:30:54ZYazar Kastner, Olga Louisa. author.<br/><a href="http://dx.doi.org/10.1007/978-3-658-04576-0">http://dx.doi.org/10.1007/978-3-658-04576-0</a><br/>Format: Electronic Resources<br/>Retail Marketing and Sales Performance A Definitive Guide to Optimizing Service Quality and Sales Effectivenessent://SD_ILS/0/SD_ILS:242032024-05-24T08:30:54Z2024-05-24T08:30:54ZYazar Preuss, Christoph. author.<br/><a href="http://dx.doi.org/10.1007/978-3-658-04630-9">http://dx.doi.org/10.1007/978-3-658-04630-9</a><br/>Format: Electronic Resources<br/>Internal Brand Management in an International Contextent://SD_ILS/0/SD_ILS:241262024-05-24T08:30:54Z2024-05-24T08:30:54ZYazar Ravens, Christina. author.<br/><a href="http://dx.doi.org/10.1007/978-3-658-00754-6">http://dx.doi.org/10.1007/978-3-658-00754-6</a><br/>Format: Electronic Resources<br/>Does Multi-stage Marketing Pay? Creating Competitive Advantages Through Multi-stage Marketingent://SD_ILS/0/SD_ILS:242372024-05-24T08:30:54Z2024-05-24T08:30:54ZYazar Schönhoff, Alejandro-Marcel. author.<br/><a href="http://dx.doi.org/10.1007/978-3-658-05559-2">http://dx.doi.org/10.1007/978-3-658-05559-2</a><br/>Format: Electronic Resources<br/>Recovery Management in Business-to-Business Markets Conceptual Dimensions, Relational Consequences and Financial Contributionsent://SD_ILS/0/SD_ILS:242392024-05-24T08:30:54Z2024-05-24T08:30:54ZYazar Döscher, Kristian. author.<br/><a href="http://dx.doi.org/10.1007/978-3-658-05637-7">http://dx.doi.org/10.1007/978-3-658-05637-7</a><br/>Format: Electronic Resources<br/>Innovation in a High Technology B2B Context Exploring Supply Networks, Processes and Managementent://SD_ILS/0/SD_ILS:242422024-05-24T08:30:54Z2024-05-24T08:30:54ZYazar Möhring, Monika Maria. author.<br/><a href="http://dx.doi.org/10.1007/978-3-658-05721-3">http://dx.doi.org/10.1007/978-3-658-05721-3</a><br/>Format: Electronic Resources<br/>Retail Internationalization Analysis of Market Entry Modes, Format Transfer and Coordination of Retail Activitiesent://SD_ILS/0/SD_ILS:241282024-05-24T08:30:54Z2024-05-24T08:30:54ZYazar Elsner, Stefan. author.<br/><a href="http://dx.doi.org/10.1007/978-3-658-01096-6">http://dx.doi.org/10.1007/978-3-658-01096-6</a><br/>Format: Electronic Resources<br/>Business Process Blueprinting A Method for Customer-Oriented Business Process Modelingent://SD_ILS/0/SD_ILS:241602024-05-24T08:30:54Z2024-05-24T08:30:54ZYazar Hewing, Michael. author.<br/><a href="http://dx.doi.org/10.1007/978-3-658-03729-1">http://dx.doi.org/10.1007/978-3-658-03729-1</a><br/>Format: Electronic Resources<br/>Sales Negotiations in Professional Service Firms An Exploratory Study on Agenda Setting and Issue Managementent://SD_ILS/0/SD_ILS:241882024-05-24T08:30:54Z2024-05-24T08:30:54ZYazar Prat, Mireia. author.<br/><a href="http://dx.doi.org/10.1007/978-3-658-04499-2">http://dx.doi.org/10.1007/978-3-658-04499-2</a><br/>Format: Electronic Resources<br/>The Social Web in the Hotel Industry The Impact of the Social Web on the Information Process of German Hotel Guestsent://SD_ILS/0/SD_ILS:241932024-05-24T08:30:54Z2024-05-24T08:30:54ZYazar Chehimi, Nadine. author.<br/><a href="http://dx.doi.org/10.1007/978-3-658-04544-9">http://dx.doi.org/10.1007/978-3-658-04544-9</a><br/>Format: Electronic Resources<br/>User-Generated Content and its Impact on Branding How Users and Communities Create and Manage Brands in Social Mediaent://SD_ILS/0/SD_ILS:241392024-05-24T08:30:54Z2024-05-24T08:30:54ZYazar Dennhardt, Severin. author.<br/><a href="http://dx.doi.org/10.1007/978-3-658-02350-8">http://dx.doi.org/10.1007/978-3-658-02350-8</a><br/>Format: Electronic Resources<br/>